1. PROGRAM PRESENTATION
CEED Go-To-Market is the region’s best program for accelerating new product initiatives.
Using concepts of high agility and fast accelerating Silicon Valley startups, this program
helps you get the knowledge you need and apply it immediately to your product launch
in a practical and applied manner.
CEED Go-To-Market is a jump-start program for new product
initiatives. It is designed in such a manner, that it provides the
participants with practical knowledge and feedback regarding
their product, After the completion of the program, participants
should have a good idea whether they have a viable product
ready for the market, or not. This program serves as an excellent
validation for new products, and as such, represents a much
needed investment into a business in its product testing phase.
WHO IS IT FOR?
Program is designed to suit:
• Startups
• Product owners/managers in established companies
• Entrepreneurs whose products are focused on global markets and have high
growth aspiration
• Product/patent owners who have tech knowledge but lack business skills
• Companies that launched their product unsuccessfully and want to know where
it went wrong
CEED is awarding scholarships to the best startup teams!
Contact us for more information!
We invite you to an individual introductory meeting!
For more info, please contact Ms. Jovana Savic at: jovana_savic@hd-ecg.com
PROGRAM WILL:
• Challenge your existing business model
• Help you to better define your product
• Identify your market position and create strategy for market validation and sales
• Share knowledge about opportunities for financing growth
• Define your next steps and prepare for the future
PROGRAM OFFERS:
• 7 hands-on workshops with internationally proven entrepreneurs and experts, who
will cover the main aspects of the product discovery and validation process, go-to-market
strategy and product management
• 1:1 feedback and challenge by an even larger set of entrepreneurs, potential customers
and investors who will quickly test your business model and market strategy so it can
iterate even faster
• Expanding your local and international business and investor network
CEED GO-TO-MARKET Program
Scholarships for startups available.

2. PROGRAM CONTENT
WORKSHOP 1&2: BOOT CAMP May 8-9th
Product-Market Fit • Introduction to the concepts of the modern iterative product development.
• Initial key components of go to market strategy and business plan.
• Concept of the business pivot and alternative paths to success.
• Review of the participant’s product and business model.
Minimum Viable Product (MVP) & Pivoting
• How to think about MVPs in respect of markets conditions and development stage of the product?
• How and why MVPs were done correctly or not? What to do with development that is beyond MVP?
• Defining your MVP and testing what customers are willing to pay for. What to do with product features
that customers are unwilling to pay for?
WORKSHOP 3
• Market potential (Total Addressable Market) vs MVS and defining my MVS.
• Initial strategy to identify and reach customers.
• Why positioning is important in a global market and what is my value proposition. How to test
without complete product or how to rescue stalled products?
WORKSHOP 4
• Learn how to continuously test assumptions, define Key Performance Indicators (KPI) and their relation
to your business model.
• How to measure your KPIs and learn from data?
• Customer acquisition and retention.
Minimum Viable Segment
(MVS) & Positioning
Initial growth & Analytics
WORKSHOP 5
• Different forms of funding and what funders expect from you (strategic vs. financial).
• Growth through strategic partnerships.
• What is best for my team and prodauct?
Financing growth
and collaborations
WORKSHOP 6
• Intrapreneurs/Product managers: Working with executive sponsors and other departments
in the company.
• Entrepreneurs: Defining roles, equity, relationship between founders and other team members.
• Leading and motivating the team and reviewing progress.
Internal Start-up
& Organizing my team
WORKSHOP 7
May 15th
May 22nd
May 29th
June 12th
June 19th
• Identify your key stakeholders (customers, partners, investors, employees) and key messages.
• How to deliver the right message to the right audience?
• How to deliver engaging presentations?
• Train pitching your business.
Pitching & Delivering
your key message
CEED Serbia Francuska 5
Beograd, Srbija 11000
T 381 (0)11 328 6368
F 381 (0)61 820 8487
www.ceed-serbia.org
www.hd-ecg.com
ceed@hd-ecg.comE
SERBIA