This is a presentation of how consumers use technology and its impact on their lives

1. Use of Technology
by Consumers
and its Impact on their Lives

2. In this presentation, we are looking at how
consumers use technology on a daily basis; how it
impacts on their behaviour; why they’re using it;
and what are the new technology trends.
(CULTURE, 2016)

3. Unlimited Access of Information
 Consumers can get information on products and services at the
touch of screen.
 This means that consumers can judge the products or services
in in a matter of minutes. For example, looking at the reviews
and recommendations from reputed sites like Amazon using
their customer service experience.
 But at the same time, too much information and competition
between various marketeers can lead to confusion and cause
uncertainty in decision making.
(KEENFOLKS, 2022)

4. Use of internet in the world wide
(KEMP, 2022)

5.  The above chart shows global internet decade of users between 2012 to 2022
 The users have climbed 4.95 billion at the start of 2022 total 62.5 of the percentage
of the world population.
 The latest data suggest that internet users grew by 192 million over the past 12
months resulting the annual growth just 4.0 percentage in 2021.
 The pandemic has huge impact of internet users world wide. It includes Many shops
and services are closed in high streets, Many employees has to work at home
because of restrictions and many schools and universities do their class online.
 All this new situation increased the use of internet all over the world last couple of
years.
(KEMP, 2022)

6. Development of internet speed
(Trope, 2018) (NETGEAR, 2020)

7.  In the 1990’s the average speed of website downloading
time could be more than a minute.
 From 2021 the average website speed drops to a minimum
three seconds.
 Thanks to the internet speed revolution we are in 5th
generation of wireless technology (5G).
 Internet speed is clearly extremely important from the
perspective of marketeers and consumers in order to grab
the immediate attention of the viewer.
(John, 2019)

8. This pie chart shows how the consumers
all over the world have used different devices
to assess the internet in 2020
(TELEMEDIA, 2020)

9.  You can see from the above, mobile usage continues to
dominate.
 In the latest figures for 2022, the number of smartphone
users in the world today is 6.648billion, which translates
to 83.72% of the world’s population owning a smartphone.
 People tend to use mobile phones for more
entertainment purposes, like watching videos, window
shopping and looking for quick information.
 On other hand, the laptop is used for more serious work
and shopping.
(bankmycell, 2022)

10. This chart shows how the use of mobile traffic
globally increased dramatically from 2011-2017,
but remained fairly stable since.
(BroadbandSearch, 2022)

11. The rise of mobile device usage in the UK
In the UK, of the people who visited websites,
 52.4% were by mobile and tablet combined, compared to using a desktop.
 50% of business to business (b2b) enquiries,
 50% of emails, and
 80% of social media.
 But the bounce rate is still higher on mobile rather than desktop.
 And interestingly, 72% sales still occur on desktops. This shows that people
tend to be use mobile for information and pleasure but when it comes to
series purchase they trust the desktop much more than the mobile device.
(Wilkins, 2020)

12. How Customers Search for Information
(Comben, 2018)

13. Studies have shown that 89% of customers now start researching
through a Search Engine rather than printed material.
The chart below is of customers’ favourite Search Engines,
Google clearly dominating with 92.18% of world market share.
(Law, 2021)

14.  Most customers look at the reviews before they buy a product or
book a service.
 Reviews not only can improve the sales, but also improve the
company’s credibility.
 On the other hand negative reviews clearly can have an adverse
affect.
 Live chat on website is now very common where it allows the
company to interact with customers.
 The quality of customer service with a high recommendation is of
the utmost importance in attracting and keeping buyers’ business.
(PeepLaja, 2019) (Anderson, 2018)
Reviews and recommendations

15. The world trend is moving to online shopping
(Watson, 2020)

16. Why more customers prefer “online.”
 In the present pandemic covid situation, more people are
shopping online simply because it is safe from infection.
 Online stores, being open 24 hours removes the worry of the
closing hours of shop or office.
 It is convenient - sitting at home, without traveling and
avoiding huge lines at the check out.
 Time saving- customers can look and compare many
products using different websites before choosing.
 Although on-line shopping has had a huge impact, some
people still prefer to go to the actual shop as it is important
that some products are tangible.
(Watson, 2020)

17.  In 2021, Amazon is the leading mobile app for buying.
 Online, most product-buying was in the fashion industry: clothing
and shoes.
 People go online for services like insurance policies and bookings.
 The Tourism industry has well adapted to online booking.
 More people are buying foods and groceries on supermarket
websites.
 In education, E-learning, i.e. online, has had to become popular
during the pandemic. The demand for online training is growing
considerably. This has had a huge impact in the education industry
throughout the world, with more people in schools, colleges and
adult education having lessons through E-learning.
(Smith, 2022)

18. The Rise of Video Marketing
(Shah, 2021)

19. The usage of video increased 25%
from 2016 to 2021
(wyzowl, 2022)

20. Online Video consumption
 Online video resources are the biggest internet trends at the moment
 More people are using video sharing and streaming services more than ever before.
 During the pandemic, demands have hugely increased.
 Many offices and schools have moved their activities to streaming services. Zoom has
been a major winner in this aera.
 Consumers sharing good video content online can reach more customers than a blog
content or even any other marketing strategy.
 Consumers are more likely to see and use product demos, video reviews, and unboxings
before they buy the products.
 Short videos are becoming more popular like on TikTok, Instagram reels and YouTube
short videos
 TikTok is the most downloaded app in 2021 hitting two billion downloads world wide.
(Bump, 2021)

21. Consumer behaviour change in last five years
 Consumer behaviour changed dramatically in the last 5 years.
 Many consumers moved from the high street stores to online stores.
 Internet speed has been the key. Study shows that more than three second
downloading pages can loose 53% of mobile customers.
 Website chatting is helping consumers to interact with business directly.
 Mobile users have increased more in last five years than any other devices.
 Consumers now trust more service apps, especially in finance, like PayPal
or commercial banks’ own applications.
 There is an increased use of voice search in SEO, utilising it for information
and entertainment, through Alexa and Siri.
 Video contents are rapidly emerging especially during the pandemic,
helping customers to quickly judge the product before they buy.
(Brooks, 2020)

22. Virtual Reality(VR) and Mobile Applications
(Brooks, 2022)

23.  Consumers are using Virtual Reality not only for Gaming now,
but is widely used in different sectors.
 The use of (VR) is increasing in the Real Estate industry where
customers can choose their properties without actual being
there almost anywhere in the world that has Internet access.
 Mobile application is not only used for entertaining but also for
shopping and many other services.
 The banking industry is one example of how Mobile applications
are widely used nowadays. People look at their bank
transactions through an app instead of going to their bank. Also,
they can arrange a meeting with a bank representative.
(Horiachko, 2021)

24. A Summary of the Impact of technology
on Consumer Behaviour
 The fast online revolution has dramatically changed consumer
behaviour in accessibility globally.
 The consumers’ impatience is more challenging to the business world.
 The demands of online business will be essential in the coming
decades.
 High speed information, friendly User Experience (UX) and the quality
of customer service are key for business in this fast moving world.
 Video contents are at the forefront of demand more than ever.
 At the same time, some consumers still prefer the traditional
shopping in some areas.
 Also I believe it is important to be balanced in online business to
protect our infrastructure and help people’s mental health and well
being. The village shop remains a vital point of contact still.

25. Bibliography
Images
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27. Bibliography
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