The document summarizes Experian's Marketing Suite, which is a single, global marketing platform that enables marketers to identify customers across channels and devices, understand them through data and insights, and deliver personalized experiences. It does this through three core components: Identity Manager for identifying customers, Intelligence Manager for insights, and Interactions Manager for campaign management and experiences. The suite is aimed at helping brands put customers at the center and delivering exceptional experiences through intelligent, real-time interactions.

1. Intelligent interactions. Every time.
The Experian
Marketing Suite

3. Identity Manager Intelligence Manager Interactions Manager
Learn more at experian.com/marketingservices
Identify your customers
regardless of channel or device.
Know where, how and when to
reach the right customers.
Create and deliver exceptional
experiences, every time.
For over 30 years, the world’s most progressive brands have chosen
Experian Marketing Services to create and deliver intelligent interactions
with their customers, every time.
The Experian Marketing Suite unites Experian’s data, advertising and
marketing technologies into a single, flexible, global marketing platform that
enables marketers to reach the right audiences, maximize the value of every
customer relationship and inspire long-term brand advocacy.
Experian Marketing Suite

4. Consumers access information, share their brand
experiences and make purchase decisions in more
channels, on more devices and faster than ever.
Your customers don’t just
want a great experience
... they expect it.
This is both a challenge and an opportunity for
marketers. The Experian Marketing Suite gives
marketers the power to put the customer at the
center of their strategies and deliver exceptional
brand experiences, every time.

5. To engage intelligently and in real time, smart
marketers will arm themselves with deep insights
to make more informed decisions about who to
target, and in what channels, and how to engage
their customers with the most optimal and relevant
messages across all customer touch points.
Brands that put the
customer at the center of
everything they do will
be the ones who win.
This intelligence will be the differentiating factor
between one brand and another in the mind of the
consumer. Now, the technology to discover and
act on these insights on-demand, from a single
platform, is within reach.

6. The Experian Marketing Suite

7. Create and deliver intelligent interactions, every time.
Identity Manager Intelligence Manager Interactions Manager
• Data quality and capture
• Cross-channel identity profile
• Device recognition and
identification
• Identity resolution and
verification
• Predictive and real-time
decisioning
• Data enhancement and insights
• Reporting and analysis
• Audience creation
• Personalization optimization
• Marketing attribution and
measurement
• Ad and message orchestration
• Campaign management
• Real-time execution
• Audience activation
• Content management
Identify who your customers
are regardless of channel
or device.
Know where, how and
when to reach the right
customers
Create and deliver
exceptional experiences,
every time.

8. Award-winning technology wrapped by best-in-class services
Performance-driven brands are innovative and data-driven. We know how complex true cross-channel
marketing can be. As an Experian Marketing Services client, you’ll have access to the industry’s largest group of
global account teams, strategists, statisticians and data scientists. Use them on-demand or on a regular basis
to ensure you’re delivering exceptional customer experiences. Every time.
Data and analytics
Audience services
Predictive modeling
Data audit and assessment
Campaign and media optimization
Social media buys
Attribution
Professional services
Onboarding
Account management
Managed campaign services
Deliverability
Creative design
Training/ongoing learning
Strategic services
Strategic consulting
Strategic planning
Privacy and compliance

9. I don’t feel that we’re
just a client. It’s a
partnership. For
anyone that isn’t a
client, I think it’s one
of those things that
they really need to look
at and say it’s not just
about the technology
and the tools that are
available. It’s about the
service and how you’re
handled as a client.
When I think about
Experian Marketing
Services, I’m
delighted. In terms
of the fit into our
organization, it’s fairly
seamless and that’s
been wonderful. Our
account team might
as well be our internal
team or CRM. They are
so well versed in our
business. They know
it better than I do on a
number of occasions!
We have some great
data and Experian
Marketing Services
has some great
data, and when you
combine the two,
magical things start
to happen.
You look at Experian
Marketing Services
versus its competitors,
I think they’re one step
ahead. And the beauty
of it is, they really
listen to their clients
and what the client
needs are, and they’ve
integrated all of that
and put it into their
product offering.

10. We’re proud to help the world’s most recognizable
brands intelligently engage their customers.
More than 10,000 clients
IN 30 COUNTRIES

11. INSIGHTS ON
No one knows your customers
the way we do.
2.3 BILLION CONSUMERS
AROUND THE GLOBE

12. Happy customers.
Happy brands.
Every time.
On any given day, anywhere in the world, Experian Marketing Services’ clients and team
members can be found together sharing ideas, solving problems and moving marketing
forward. Whether at large-scale events like our annual Client Summit which attracts
upwards of 1,000 guests, to intimate roundtable discussions, to one-to-one planning
meetings, we strive to create a community dedicated to knowledge sharing, connections
and fun.

13. 844.747.1667 experian.com/marketingservices
Enjoy the #SuiteLife
Join us and learn more

14. Experian Marketing Services
29 Broadway, 6th Floor
New York, NY 10006
experian.com/marketingservices
© 2015 Experian Information Solutions, Inc.
All rights reserved.
Experian and the Experian marks used herein
are trademarks or registered trademarks of
Experian Information Solutions, Inc.
Other product and company names mentioned
herein are the property of their respective owners.
06/2015