Three core lessons I learned in Product Management after coming from HR and Operations background. Presented during the first Product PH Meetup. This is a very basic deck on Product Management meant to just give people a glimpse on what I believe are the important things in succeeding in Product. For other articles I wrote: https://medium.com/all-things-digital For Product Philippines: https://www.facebook.com/groups/ProductPH

1. THREE LESSONS IN PRODUCT
MANAGEMENT
What I've learned from building products and teams without
knowing anything about dev or product management

2. Background
Current Role: Product Manager
• Leads all Product Development for all business lines -
SaaS, Services, etc.
Company: TrueLogic (Brand: SEOReseller)
• Digital Marketing company that services agencies
worldwide
• Marketing - tech startup, developing SaaS tools for
agencies, worldwide

3. Our Products
Reputation Management Suite:
Build, manage, and promote your client's
online reputation

4. Our Products
Lead Tracker:
The easiest way to track you client's leads

5. Our Products
Facebook Ads:
Drive Social Media ROI with advanced
Facebook Advertising.

6. How did I end up in Product Management?

7. I pitched it.

8. Then I winged it.

9. And it was painful.

10. Not a lot of people talk about what is really the
core of Product Management.

11. – The Internet
“It is your attitude, not your aptitude, that
determines your altitude."

12. Product Management
is Leadership
• It's pacing and strategy
• It's making decisions when its
needed, regardless if it's good
or bad
• It's getting everyone aboard
• It's knowing when to argue and
when to defer

13. Soft Skills are more
important than
Technical Skills
• Technical skills make an
engineer/developer - soft skills
make the Product Manager
• The entire role is all about
communication - written,
verbal, and sometimes even
through charades.
• Empathy and understanding is
key - not only for your
customers, but especially for
your stakeholders

14. Your Ultimate Product
is Your Team
• Your Product may fail today,
but with a great team you'll
succeed tomorrow
• The best systems and
philosophies in the world work
because they have good
people
• Your ideas are only as good as
the people around you who can
make it better.

15. Bonus: Launching
is only the beginning
• The real work starts when your
product is live.