Social Media and Community Management Monitoring Software Reviews. Covers both listening tools and analytics.

1. Social Media and
Community
Management
By
Josh Panzer
@PrksRecSocMedia
Linkedin.com/JoshPanzer
www.ParksAndRecreationSocialMedia.com

2. What is Community Management?
 Bridge Between Stakeholders
 Customer Advocate
 Company/Organizational Glue
 Creative kick starter

3. Key Performance Indicators
 Reach- Measure the number of fans, followers, blog subscribers
and other statistics to gauge the size of your community.
 Engagement- Measure retweets, comments, average time on
site, bounce rate, clicks, video views, white paper downloads
and anything else that requires the user to engage.
 Competitive data- Measure the brand’s “share of voice” across
the web or number of competitors’ brand mentions.
 Sentiment- Measure the numbers of mentions with positive or
negative sentiment.
 Sales conversions- Measure social media referral traffic to the
top of the sales funnel or number of sales aided by social media
efforts?

4. Analytics
 Radian6
 Sysomos
 Simply Measured
 Sprout Social
 Social Bro

5. Which Is Right For You?
 How many people will be monitoring and managing
your accounts?
 Do you only want to monitor social media mentions, or
would you also like to manage your social media
profiles using this platform?
 Which profiles are you most active on? You’ll need to
be sure your chosen tool supports the networks you
use.
 How long do you need to archive the data? Do you
need annual reports, or will monthly reports suffice?

6. Which Is Right For You
 Does the data need to be exportable? In which
formats?
 Do you need sentiment analysis?
 Do you need share of voice metrics requiring vast
amounts of competitive data from across the web?
 What type of customer support are you looking for?
 Do you need your monitoring tool to integrate with
other tools like Salesforce, Google Analytics, etc.?

7. Radian6
 Agency ($950/month) vs Brand
Pricing ($600/month)
 Widgets to sort data in a flexible
dashboard
 Salesforce integration to max CRM
 Ability to search media types (blogs,
video images,
 mainstream news, Forums, &
Comments
 Support

8. Sysomos
 $550/Month + $500 set up
 Set up fee covers back filing
data for 30 days.
 Social Monitoring across
the web (share of voice).
 Import Google Analytics
data
 Buzz Graph

9. Simply Measured
 $500/month to start
 Variety: Competitive
analysis, Share of
Voice, Customer & Traffic
analysis, Vine, Klout, Instagra
m, Google+, Tumblr
 Organized through Excel
 Multiple Accounts on one
report

10. Sprout Social
 $39 (10 profiles) - $99/month
 Does not offer share of voice
brand metrics.
 Mobile version for iPhone and
Android
 Only reports on
Twitter, Facebook, and
LinkedIn
 Collaboration & CRM

11. Social Bro
 $6.95/month
 Only for Twitter
 Chrome app, Adobe Air App,
Desktop and Cloud versions
 Integrates with Buffer
 Real time, best time to
tweet, influencers, and
location
 Excel export

12. Monitoring/Moderating
 HootSuite
 Free vs paid (starting at $8.99) vs enterprise
 Analytics and custom reports
 Team Management
 Mobile Apps
 TweetDeck
 Owned by Twitter
 Integrated with Buffer and Bit.ly

13. Link Building
 Integrate as part of your SEO strategy
 Facebook, Youtube, Twitter, Stumbleupon, Google
+, LinkedIn, Pinterest, Reddit & Digg
 Use them all in conjunction with each other
 Possibility of generating straight conversions
 Link/Content quality over quantity
 Find industry influencers and applicable users
 Call them by their name

14. Tips for Better Engagement
 Calling for offline activity
 Letting them know you care
 Responding to feedback
 Perfecting your Brand Voice
 Thinking outside the box
 Visuals

15. Questions