1. 50 Keys To Startup Success
Ash Singh
CEO – Interactive SG
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2. TV Shows I was involved with…
Biggest Loser Asia
#1 show on Hallmark
Contender Asia
#1 show on AXN

3. Facebook Games I created…
Cut The Fat Challenge
#1 Lifestyle Facebook
Game in Asia
http://cutthefatchallenge.com/

4. Online Audition platforms I produced…
Star Commentator
#1 Reality Audition Platform for ESPN
in Asia http://live.starcommentator.com/

5. Unique Experiences
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6. Hobbies
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7. Current Project
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8. 50 Keys To Startup Success
Ash Singh
CEO – Interactive SG
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9. 1. Watch your cash.
2. Pick founders carefully.
3. Hire generalists early.
4. Hire specialists later.
5. Invest in culture.
6. Avoid tempting distractions.
7. Support customers maniacally.
8. Avoid business plans.
9. Write a blog.
10. Never fudge numbers.
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10. 11. Encourage diverse thinking.
12. Guard your time.
13. Defer renting space.
14. Get enough sleep.
15. Delay raising capital.
16. Persist through downturns.
17. Decide with data.
18. Improve product daily.
19. Recognize revenue consistently.
20. Start charging early.
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11. 21. Reward early adopters.
22. Sell something today.
23. Say “NO” often.
24. Accept imperfect data.
25. Recruit with zest.
26. Nurture your best.
27. Treat vendors well.
28. Believe in yourself.
29. Respect your competitors.
30. Try something new.
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12. 31. Build a brand.
32. Focus, focus, focus.
33. Iterate more often.
34. Use your product.
35. Live your vision.
36. Encourage rational debate.
37. Make decisions swiftly.
38. Face harsh realities.
39. Don’t break laws.
40. Protect your health.
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13. 41. Celebrate your successes.
42. Cancel unnecessary meetings.
43. Improve employee's resumes.
44. Beware big bullies.
45. Share the experience.
46. Maintain your relationships.
47. Keep it fun.
48. Sales fixes everything.
49. Ship then test.
50. Do not partner.
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14. Thanks for your time.
We are looking for entrepreneurs like you.
• Email me at me@ashsingh.com if you are interested
in building a business in:
– Crowdfunding
– B2B Group Buying
– Gamification
– Turban Fashion
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15. Interactive
www.interactive.sg
9185 7545
Ash@interactive.sg
15 @2010-2011 Interactive Digital Reality