Here are the key strengths and weaknesses of your research methods: Product research: Strengths - Gave insight into common design elements and storytelling techniques used in existing zombie media. Weaknesses - Limited to visual analysis, didn't provide context around story, characters, etc. Questionnaires: Strengths - Gathered quantitative data on audience preferences and opinions. Easy to distribute online. Weaknesses - Limited to single choice answers, didn't allow for explanations. Sample size may have been small. Interviews: Strengths - Provided qualitative insights into audience motivations and reasoning behind preferences. Weaknesses - Small sample size, responses may not represent full audience. Required more effort than surveys

1. RESEARCH
Joshua Meredith

2. EXISTING PRODUCT
Poster, telltale games, frontwards angle, used lighting in
the background to make it look more eye catchy, used
positioning of the characters at front to keep the focus
on them, made the expressions of the characters faces
to show that the girl is the protector of the boy to get
and insider about the story, the use of the zombies
symbolizes the danger they are in and emphasizes the
protector in what is happening, as it’s the final season
the poster looks like a final stand from the characters.
This brings attention towards it as it makes you wonder
what is going to happen to the character as they
continue. The audience looks like 16+ as it includes
zombies and from the axe contains violence so is not
child friendly. By it saying final season means that there
was previous and that the characters have been
developed and people have an understanding of who
they are. Bringing a zombie into the foreground
symbolizes that there isn't a lot of time left as they are
getting closer.

3. EXISTING PRODUCT
Giving the 4 a blood splat behind it gives it
the violent feel and makes it know its not for
children. The effect of using blacked out
images of the people is good to give the
characters mystery as you never know what
they can do. The use of the background being
old and rundown could foreshadow how the
story is going to end or how life it now with
the zombie apocalypse. The title Left 4 Dead
gives the feel of fear as its every man for
themselves. Putting weapons in their hands
shows that they have experience and are
prepared for the worst. Showing that it is the
second one shows that these characters
could have survived for a very long time
showing that anything can happen. The
background gives this golden/greeny glow
that you would mostly see when the sun is
rising, this gives connotations that the
zombies are rising and like the sun will
always come back

4. EXISTING PRODUCT
The comic book style is used in its classic style
to symbolize it’s a comic book and you expect
what it looks like. The use of the text bubbles
give us a depth look at how they are feeling.
Bright colours are used to make the combat
visually pleasing. There is no background that
has been used to make the main focus on the
combat and nothing else. When there isn't
combat most colours are dull to symbolize what
the world is like. Not using to many zombies to
make the group of people seem more heroic than
they actually are and not crowding the focus of
combat with too many of them. The lighting of the
shots make the guns show impact when shooting
making the reader more interested.

5. EXISTING PRODUCT
Showing the background gives an insider of what life is like after the zombie apocalypse,
showing that nothing has been taken care of and ruined/ run down. Showing the two characters
give us though that the male is a father figure towards the girl. Giving them guns shows that they
are prepared but the look on the girls face shows that she doesn't really know what to do giving a
different view in the situations and not knowing what is going to happen next. The lighting of the
sun in the back is giving hope that the characters will survive, using the saying “ there is light at
the end of the tunnel” may show foreshadowing of things get better. This poster art also gives the
same golden/greeny glow also symbolizing the sun rising giving connotations that the undead is
always rising

6. EXISTING PRODUCT
The use of the lighting in the house shows that there is
characters that are being attacked by the zombies, this
shows that they are scared and unprepared on what to
do. The use of the font gives a run down and ruined
feel as if zombies have destroyed the text, this makes
the movie seem like there is no more hope for the
characters. The use of the slogan “there is a fate worse
than death” shows that a zombie apocalypse is the
scariest outcome that can happen, this brings up the
terror of zombies as people thing death is the worse
thing that can ever happen. The use of tons of zombies
show that they are endless and will not stop. The use
of the only house shows that the zombies wont leave
and you can escape, this gives the film more horror as
the zombie are only making one outcome possible. All
posters have in common a golden/greeny glow giving
the sun rise affect. Them all giving this affect makes the
connotations of zombies always rising a symbol of truth
throughout all these stories

7. RESEARCH ANALYSIS
• What common features do the researched products have? They are include characters trying to escape the zombie apocalypse. They
all show show silhouette of the characters and all show this golden type glow in the background . They all show a scenario where the
characters are the main focus.
• What aspects of the research will you include within your on work?
• Groups of people in these situations. Researching if a group is too big or too small. What/who should the group have to
maintain in a zombie apocalypse. Will there be a main group with other little groups or will there only be one group. Will that
group change throughout the series. If the group changes throughout the series than how would it change and who would
change in it. Will someone turn on the group and make a new one to rebel against their old group
• The ending. Will it be a sad or happy ending. How emotional will the ending be. Who will be in the ending. Why will they be in
the ending. How much have the characters developed towards the ending. What will happen at the ending. Where will the
ending be. Will zombies be involved in the ending. Will zombies make the ending happen the way it is. Will there be a zombie
cure and the world is saved. Is it going to be a cliff hanger. Will the main character make it to the ending. Will the ending be
expected or unexpected.
• The way the walkers work i.e movement, how many, what limbs they have. How fast will they be. How tall. How big. Will some
be slow and some be fast or all the same pace. Will some be bigger then other. Will there be special zombies like left for dead
with the smoker or will there not be. Will there be a big boss zombie. Will the big boss zombie be the ending. Will there be
multiple boss zombies. Will there be zombie pets. How old will the zombies be. Will there be children zombies. How will the
characters react towards boss zombies and children zombies and just zombies in general. Do these zombies get attracted by
noise. Will they be attracted by blood. How good is the zombies hearing. Can they climb. How high can they jump.
• Backgrounds and ruins to set the correct scene. Where will the characters start off. When will the zombies begin. Will it be in a
graveyard like traditional zombies. Where will the characters be at the time it starts. Where will there main area be. Will they
have a main area. Will it be on earth. Will it be futuristic. Will it be medieval. Will it be present time. What type of weapons will
they have. Will the area be fortified well. How will it be fortified. What will it be fortified with. Will the characters fortify them or
will they be like that. How long has the apocalypse been going for. Have they been during the start. Will it flash forward and
flashback to events. Will it have other houses. Will the places have certain names. Will there be easter eggs. Where would the
easter eggs be. Will zombies already be in the location they go to. How many zombies would be at the location they go
towards. Will there be certain zombies in certain areas. What zombies would be in what areas. Why would they be in them
areas.

8. QUESTIONNAIRE
ANALYSIS
https://www.surveymonkey.co.uk/r/D9VN79N

9. AUDIENCE RESEARCH
• Observation: How much people enjoy zombies
• What this says about my audience: Most people like zombies with
some not minding it
• How will your product appeal to this audience: shows that my zombie
idea will show appeal as most people like zombie and none hate it

10. AUDIENCE RESEARCH
• Observation: What media people view zombies on
• What this says about my audience: Most view zombies through Video
games and some view zombies on all platforms
• How will your product appeal to this audience: Shows that people
haven't seen comics on zombies so this will help the product appeal
as it something new to view zombies on for the viewers instead of a
Video game

11. AUDIENCE RESEARCH
• Observation: What media of zombies is their favourite
• What this says about my audience: Most people that view zombies
have seen it through Call of Duty zombies or The Walking Dead
• How will your product appeal to this audience: I will make my product
give a similar appeal towards Call of Duty zombies and The Walking
Dead. This will give people the same feel with a different story. using
different aspects in the comic book will help as well so they get
something new and its not a repeat towards walking dead or call of
duty

12. AUDIENCE RESEARCH
• Observation: how many in a group people would have in a zombie
apocalypse
• What this says about my audience: People would choose a group a 4
over anything else.
• How will your product appeal to this audience: in my story my group
of people will be 4 as that’s what the majority of people would go for.
This appeals to the audience as it shows an insider of what their
experience would be like if they could choose

13. AUDIENCE RESEARCH
• Observation: what weapons people would choose in a zombie
apocalypse
• What this says about my audience: most people would craft a random
weapon to fight for their survival
• How will your product appeal to this audience: I will use mostly hand
crafted weapons towards my comic book. This will make the zombie
apocalypse seem more realistic and will also give them and insider of
what it would be like if they were in a zombie apocalypse and they could
choose what they wanted

14. AUDIENCE RESEARCH
• Observation: where people would go in a zombie apocalypse
• What this says about my audience: most people would go to an isolated
building and some would go to a castle
• How will your product appeal to this audience: this will set the scene
better as I know what the main area Is going to be. As they said an
isolated building but castle was close I will put them both together and
use a isolated castle to appeal to more viewers. An isolated castle has
also not been used before in a zombie apocalypse film or comic book
therefore will be something new and fresh for zombie viewers.

15. AUDIENCE RESEARCH
• Observation: what people think when zombies come to mind
• What this says about my audience: when viewing zombies people think
more of the gore and gloomy side instead of more the plants vs zombies
type of zombies side.
• How will your product appeal to this audience: shows that people want
more of a gore version of zombie with no holds barred instead of using
more of a cartoony side of zombies. This is bring a realistic side to my
comic as it appeals more towards the audience and will bring more
attention towards the comic book.

16. AUDIENCE RESEARCH
• Observation: best zombie video games of all time
• What this says about my audience: the last of us is the fan
favourite zombie title
• How will your product appeal to this audience: knowing that the
last of us is the best product I will base it off of the last of us
with my own twist to appeal more towards the audience. It may
also bring nostalgia to fans of last of us as it is similar and what
they enjoyed

17. AUDIENCE RESEARCH
• Observation: top 5 zombie media
• What this says about my audience: walking dead is the most popular
media
• How will your product appeal to this audience: as the walking dead is the
most popular media I will use the similar style towards it without copying
it but giving the same nostalgia towards my version of a zombie comic
book. This will make the audience enjoy my comic book as its something
new with the same feel as the walking dead.

18. Interviews

19. INTERVIEW 1
What part of zombie media intrigues you to continue enjoying the genre? Why?
• I like the storyline of zombies where people get killed off one by one. Similar to the
walking dead series
What was a memorable moment you saw in zombie media? Why was it memorable?
• My memorable moment of zombies media is getting Plants vs Zombies Garden Warfare
as I got it for free on Xbox and I played it for a bit.
Which style of zombie do you enjoy? Why?
• I like the walking dead game style as it looks semi real and semi cartoony and putting
them together makes the game look nice.
If you were to buy a zombie product, how much would you be willing to spend on it?
• I would pay £0-25 to buy a zombie product but it all depends on the quality of the piece of
media.

20. INTERVIEW 1
• Observation: the interviewed person enjoys the semi realistic
semi cartoony walking dead video game style. They would
not pay that much for a product as they’re not that big on it
but enjoys the storyline of people getting killed off one by
one.
• What this says about my audience: say my audience is very
towards the walking dead style from the video game and that
they wouldn’t pay more than £25 on the product
• How will your product appeal to this audience: I will make the
product cheap so that people ill enjoy with the walking dead
art style as that what the people enjoy

21. INTERVIEW 2
What part of zombie media intrigues you to continue enjoying the genre? Why?
The video games intrigues me into the the whole of the zombie media. More video games are
using zombies bringing me more into the zombie genre
What was a memorable moment you saw in zombie media? Why was it memorable?
A memorable moment I saw was playing black ops 2 and I played the zombie mode. It was
memorable as that where zombies all started then I went towards the walking dead and the last of
us when they came out.
Which style of zombie do you enjoy? Why?
The realistic side is interesting to see how people react towards the apocalypse and why they
reacted in that way. Building characters that you can start to love then you want to know more
about them
If you were to buy a zombie product, how much would you be willing to spend on it?
Depending on what the media is I would pay £0-£60 as I am a fan of storyline on zombies so I
would pay more towards certain products.

22. INTERVIEW 2
• Observation:
this interviewer enjoys the zombie media more than the first interviewer.
They also enjoyed the walking dead and goes more towards the realism
side. They are willing to spend more money on a zombie product as they
are more of a fan of these type of series.
• What this says about my audience:
This says that my audience of more hard-core zombie fans will pay
more but still likes the style of the walking dead. They are also fans of
the series therefore making one with a certain story
• How will your product appeal to this audience:
I will make a product that has a walking dead feel towards it to bring
more nostalgia towards people reading it. I will make the price low as
some people don’t want to spend a lot of money on the product. I will
make the same storyline as most zombie series with my own twist as
that’s what people enjoy

23. AUDIENCE PROFILE
Category Demographic Content to appeal to this audience
Age Range
16+ • Zombies as it is full of gore and blood it
is not suitable towards anyone under the
age of 16
Gender
Any • It can appeal towards any audience as
zombies doesn’t have a certain
audience.
Psychographic
People with an
interest in
zombie
• If you don’t appeal towards zombies
then the project wont be suitable
towards you
Social Status
Any • Anyone can appeal towards the zombie
media from the comic book

24. RESEARCH
EVALUATION

25. RESEARCH EVALUATION
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
• Product Research
Going through products gave a good understanding on what the media use in
their poster and inside pages of comic books. This gives me an understanding of
how to layout my project. However as it was only a poster it didn’t show any
storyline therefore it was difficult to see how the media play out and how it ends.
• Questionnaires
The questionnaires was helpful as it showed in zombie media what people like to
see. This helps towards my project cause I now know what to add to appeal
towards them. However as it was only a one answer question I couldn't’t get a
reason towards why they chose it therefore not being able to add from my project
and make it better.
• Interviews

26. RESEARCH EVALUATION
• What sort of a response did you get?
The response was very mixed opinion with a few becoming the popular
answer, people gave good connotations of zombies and has helped see
what people enjoy which helps towards my zombie comic.
• How did you distribute your survey? Give an advantage and a
disadvantage
As it was just a tick box it was very easy for viewers to give an answer
to help towards my project. A disadvantage is that you couldn’t give a
reason on why for the question so it is difficult to get an understanding
on what it was that makes them choose their choice.