This PowerPoint was used to demonstrate a SWOT analysis of Chipotle.; however, it starts out with the history of the company and branches off into strengths, weaknesses, opportunities, and threats of the firm.

1. By Joshua Carter

2. • Steve Ells is the founder
• Founded in Denver
• Mc Donalds invest in Chipotle
History

3. Strengths
1. · Rapid Growth
2. · Good Financial Strength
3. · Quality and Ingredients
4. · Differentiation
- Quality
- Product design
1. · Marketing

4. Weaknesses
· 1.Limited menu
· 2. High prices

5. Opportunities
1. Store expansion
2. Expand Product line

6. Expansion Chipotle

7. Threats
1.· Safety
2.Competition

8. SWOT ANALYSIS: Conclusion
Strengths
· Rapid Growth
· Good Financial Strength
· Quality and Ingredients
· Differentiation
· Marketing
Weaknesses
· Limited menu
· High prices
Opportunities
· Store expansion
· Expand Product line
Threats
· Safety
· Competition

9. Work Cited
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