SonikBoom Productions provides integrated marketing solutions including marketing, media, and events services. They have experience with clients across various industries developing branding strategies, websites, social media campaigns, and executing events. Some of their past projects include developing branding, websites, and training for Rift Concepts, auditing and improving websites and social media for Blu52 and Waterlinx, and managing various sponsorship events.
2. In 2013, SonikBoom Productions embarked on a journey to provide companies with truly
integrated marketing solutions.
We operate from a sound marketing science perspective, using market research, theoretical
considerations and industry experience to provide our clients with the solutions they need to grow
their brand successfully.
We do this by providing useful information, advice, insights, resources and inspiration to
formulate and implement effective marketing tools, messages and strategies.
Our satisfaction comes in the form of creating outstanding content that individuals can relate to on
a personal and emotional level through experiential interactions.
It is our mission to break the barriers of convention and provide brands with the means to meet
the masses whilst still engaging with their audience on an individual and emotional level.
• If SonikBoom Productions had to be personified, we would have the charm of a debutant,
the flexibility of a gymnast and the resourcefulness of MacGyver
HERE COMES THE BOOM
3. Barrier Breakers
Founder: Joshua Buckham Founder: Rosalyn Hill
Bcom in Economics and Business Management B.B.A in Business Management and Communication Science
Social Media Management online certification Pg.D in Marketing Management
Ph.B. / BPhil (Hons) in Marketing Management (in progress)
A perfect example of a formidable combination. Our founders came together with the single unifying vision of breaking through the
walls of conventional mindsets so that every business can enjoy the opportunities that truly effective marketing offers. With a
wealth of knowledge and experience between the two of them and the passion of 300 Spartan Soldiers, there is nothing that will
stand in their way when it comes to delivering what is promised.
HERE COMES THE BOOM
4. • Our core values
At SonikBoom Productions we are dedicated to growing brands. Through constant evolution, innovation, and
commitment - We strive to create true and long lasting relationships in a way that allows our clients to reap the
rewards of truly effective marketing.
Pursue Challenges– At SonikBoom Productions we pride ourselves on our work ethic, there is no job too big or
too demanding.
Be Open Minded and Focused– It is vital that everyone at SonikBoom adopts an out-the box approach to tasks
but focuses on the clients’ needs and the task(s) at hand.
Do More with Less – Due to the current economic climate cost minimization and providing optimum output is of
top priority for SonikBoom and our clients.
Strive for Constant Improvement, Creativity and Passion – At SonikBoom we strive to improve in all aspects
from one project to the next.
Build Positive and Honest Relationships– Customer is King. SonikBoom believes that creating holistic, long-
lasting relationships is key to the success of the operation.
Stay Connected and Understand Your “Why” – It is not enough to just do a job well in the fast paced
environment we operate in. SonikBoom is constantly researching industry trends to better understand why we do
what we do.
A CLOSER LOOK
5. SERVICES
MARKETING
•Product marketing strategy
development
•Market Research
•Below the Line Advertising/
Brand activations and promotions
•Corporate Identity Audit
•Corporate Identify development
and rebranding
•Video product demonstrations
MEDIA
•Social media strategy development ,
training and management
•Website strategy, design and
development
•Search Engine Optimization
•App building for promotional
purposes
•Animations
EVENTS
•Event staff, promotional staff
•Event management : corporate and
private
•Photography & Video production
•Networking event facilitation
•Venue sourcing
•Vendor sourcing
•Sponsorship sourcing
•Entertainment sourcing
•Project management
•Invitation design and distribution
•Live media feeds
6. SERVICES: Marketing
• MARKETING
• Product marketing strategy
development and
implementation
• Market Research
• Below the Line Advertising/
Brand activations and
promotions
• Corporate Identity/Branding
• Database Management
• MEDIA
• EVENTS
We believe that a strong brand with a sustainable competitive advantage is vital
to the success of any business.
We live in the demanding world of limited resources and tight time scales.
SonikBoom Productions strives to build brands that break through the chaos of
marketing messages- we do this by facilitating research, building brand identities
and formulating marketing strategies that are innovative, dynamic and interactive.
We blend science and creativity by ensuring that results are measurable and
objectives are reached while creating exciting experiences with long lasting
impressions .
SonikBoom has an incredible team of promoters – or as we like to call them,
‘Brand Ambassadors”.
We ensure that the brand activation process truly drives consumers through the
phases of awareness to conversion and finally advocacy.
We take special care to understand the client’s needs and objectives and
communicate these clearly to our team through thorough training.
Our brand ambassadors are experienced, eloquent and intelligent – We ensure
that the SonikBoom team are as passionate about growing your brand as you
are!
7. SERVICES: Media
MARKETING
MEDIA
•Social media strategy
development and management
•Website design and
development
•Search Engine Optimization and
pay per click management
•App building for promotional
purposes
•Animations
EVENTS
Acknowledging the fact that online marketing and social media has
revolutionized the world of marketing: SonikBoom Productions, together with
our partner company Aglet Interactive, develop high-impact websites that
transform information-seekers to shoppers with the ultimate goal of creating
life-long relationships.
SonikBoom provides a 360° solution to all media requirements- from strategy
development, management of social media platforms and creation of
interesting online content, to search engine optimization and the building of
Apps supporting promotional activations!
8. SERVICES: Events
MARKETING
MEDIA
EVENTS
•Event management : corporate
and private
•Photography & Video production
•Networking event facilitation
•Venue sourcing
•Vendor sourcing
•Sponsorship sourcing
•Entertainment sourcing
•Project Management
•Invitation design and distribution
•Live media feeds
•Event staff
SonikBoom has vast experience in the field of events. We know what it takes to
run a successful event. Our mission is to apply lateral-thinking strategies to
conceptualize events that are exciting, engaging and cutting-edge.
We have a vast contact base of venues and vendors and are able to build
events to theme or purpose. Our event staff are highly trained in the fields of
promotion, hospitality and project management and promise to work tirelessly to
achieve our standard of excellent customer service and perfection.
Our mandate is to create events that leave people taking about it for months
after. Whether private, corporate, large or small we ultimately add the value
required to reach the goals set out for any event.
10. RIFT CONCEPTS
CI Development, Website
development and Social
Media training
•Market research
•Strategic direction
•CI elements design
•Website development
•Social media training
CI Development, Website development and Social Media training
For
Rift concepts
Requirements:
Rift Concepts, is a new multifaceted design company in South Africa.
SonikBoom was contracted to help them design a marketing infrastructure
that communicated their young and fresh outlook whilst still having
corporate appeal.
The solution was firstly to understand their business and target market, help
them develop objectives and strategies and from there, develop the
infrastructure they needed to grow their brand.
The following services were provided:
• Research on current standards & trends of competitors in the industry.
• CI development
• Manage website development with partner company, Aglet Interactive.
• Develop social media plan and train Rift Concepts to be able to manage
their own social media.
11. RIFT CONCEPTS SOCIAL MEDIA
Excerpt from SM Training manual Table of Contents:
2 Outcomes of this Social Media Strategy Package
2.1 Target market trends analysis
2.2 Competitor analysis
2.3 Objective Setting
2.4 Background on content generation and posting
2.5 1 Year content calendar
2.6 SM Channel redesign
2.7 Posting etiquette and functions across the different platforms
2.8 Posting Schedule Development
2.9 How to for each platform
2.10 Analytics and Insights
13. BLU52 & WATERLINX
Blu52 and Waterlinx: Websites
and Social Media
•Market research
•Website audit
•Social media audit
•Strategic direction
•Website development
Blu52 and Waterlinx: Website and Social Media Audit
For
Waterlinx Pool and Spa
Requirements:
Blu52 and Waterlinx were unhappy with their current website and social
media management service providers. SonikBoom was contracted to audit
the current website and social media platforms and provide simple and cost
effective solutions.
The following services were provided:
• Research on current standards & trends of competitors in the industry.
• Website and social media audits for both brands
• Website design suggestions
• Social media management suggestions and solutions
SonikBoom productions was then contracted to manage the development of
a new website for Waterlinx Pool and Spa.
www.waterlinx.co.za
17. BLU52
Blu52 Splasher and Accessories
• Market research
• Strategic direction
• Product extension design
• Product packaging design
• Operating Manual design
• Warranty design
• Product Photography
Blu52 Splasher rebrand
For
Waterlinx Pool and Spa
Requirements:
Waterlinx decided to extend their product line within the Blu52 brand. They
needed to rebrand their Sun Command Automatic Pool Cleaner to Blu52
and SonikBoom Productions was contracted to do this.
The following services were provided:
• Research on current standards & trends of competitors in the industry.
• Strategic suggestions on the direction of design for the new Automatic
Pool cleaner.
• Box / packaging design and printing.
• Photography for the Automatic Pool Cleaner and the Blu52 accessories
•Reworking of previous owner’s manual to match that of industry standards:
Content and Design.
•Reworking of previous manufacturer’s warranty to match that of industry
standards: Content, design and legal.
20. WATERLINX
Waterlinx plumbing supply
research
•Market research
•Market report
•Database creation
•Strategic direction
Waterlinx plumbing supply research
For
Waterlinx Pool and Spa : Plumbing division
Requirements:
Phase 1: Understand industry and business involved. Design and
implement research to establish viability of opening up a trade
supply division to the Pool & Spa business.
• Survey of 323 plumbers country wide.
•Extrapolate data, interpret results, report on findings, provide
strategic suggestions.
•Create database of plumbers
Phase 2: Add to existing plumber database. Identify competitors
in industry (suppliers). Create supplier database. Map locations
of plumbers vs. suppliers countrywide. Report on findings,
provide strategic suggestions
•Acquire new plumber contacts and add to existing database
•Mapping of plumbers
•Acquire supplier contacts- create database
•Mapping of suppliers
24. AFRICHEM
Africhem Message In A Bottle
Competition
•Market research
•Strategic direction
•Competition mechanic design
•Point of Purchase design
•Entry form design
Africhem Competition design
For
Waterlinx Pool and Spa
Requirements:
Design a competition mechanic that will increase repeat
purchases of the Africhem pool sanitiser’s floaters /pods.
Solution:
Message In A Bottle competition
Run over 6 months
Advertise competition through sicker on each bottle of product.
Message / competition details placed inside the head of the
floater and retrieved once floater is finished.
Public enter by retrieving their message from the bottle and enter
the competition at the specialist pool store they purchased their
floater from.
3x winners of a Cruise
1x winner from the pool shop that has the most entries.
26. DIABETES SOUTH AFRICA
Diabetes South Africa
Jozi run/walk 2014
•Event Management
•Vendor sourcing
•Sponsorship sourcing
•Entertainment sourcing
•Project Management
•Social media management
Johannesburg Run/Walk 2014
For
Diabetes Association of South Africa (DSA)
27 Sept 2014:
Requirements:
Together with the ‘DSA’ team , SonikBoom was involved with the
event from planning to execution.
SonikBoom put the Sponsorship proposal together, assisted in
sourcing sponsors (such as FutureLife and Coke Zero), sourced
top level South African entertainment, arranged the venue
amongst other project management services.
SonikBoom Productions also provided Social Media
management and over-all marketing services to DSA.
30. HEREFORD GROUP
Hereford Group
•Networking event
•Event management
•Logo Design
•Social media
management
•Invitation design
•Database creation
and management.
• Insiders Networking
Club
•Wine Connect
Insiders Networking Club and Wine Connect
For
Hereford Group
Requirements:
Design, plan, execute event. Invite design. Social media management.
1 or 2 hosts/hostesses at each event
+- 40 people at each event
SonikBoom needed to come up with an idea for intimate networking as a way for
Hereford Group to source new clients without guests feeling as though they were
attending a seminar / sales pitch.
We came up with the idea of hosting 3 events over 5 months where business people,
entrepreneurs and like-minded people met to socialize and network with people from
many types of industries in a casual setting. Insiders Networking club was a bourbon
tasting event predominantly focused on men. Wine connect events used wine tasting as
a platform, primarily focused on ladies.
At the end of the evening , Hereford introduced themselves and held a raffle .
Hereford received a database of all guests that SonikBoom had put together- from there
they were able to call / email guests a few days post event and offer their financial
services.
SonikBoom needed to conceptualise each event, design the invites, manage rsvp’s,
create a database, start and manage social media sites for both concepts, source
venues, organise food and drinks, organise music, raffles, prizes and sponsors and
emcee at each event.
34. DA LES ALL WHITE AFFAIR
Da LES All White Affair
•Event Management
•Vendor sourcing
•Sponsorship sourcing
•Entertainment sourcing
•Project Management
•Event staff
•Product Activation
Annual All White Affair : 2011; 2012
For
Hip Hop Celebrity, Da LES
16 Dec 2011: 4 x hostesses 16 Dec 2012: 4 x hostesses
2 x promoters 4 x promoters
+- 1500 guests +- 1500 guests
Requirements:
Together with Da LES’s manager from Fresh2Def productions,
SonikBoom was involved with the event from planning to execution. In
both years vendors, sponsors, entertainment/ DJ’s needed to be
sourced. Set up & strike down as well as on-site management on the
day.
2011- SonikBoom promoters were required to activate sponsor,
SupremeCream’s product.
2012- SonikBoom promoters were required to activate MTN’s Mobile
Money campaign.
37. MEGAPRO HOSPITALITY
MegaPro
Corporate Hospitality
•SA vs. New Zealand
Rugby final 2013
•Sansui Summer Cup
2013
SA vs. New Zealand rugby final 2013 ; 2014 : Ellis Park
For
T3 Drilling, Bell, Teichmann
2013: 2014
4x hostesses 18 x hostesses
+- 100 guests +- 300 guests
Requirements:
General hospitality -
Lead guests to VIP suite
Interact with guests
Waitress
39. MEGAPRO HOSPITALITY
MegaPro
Corporate Hospitality
•SA vs. New Zealand
Rugby final 2013, 2014
•Sansui Summer Cup
2013, 2014
Sansui Summer Cup 2013, 2014 : Turffontein Race Course
For
5x VIP Areas
2013: 2014:
9x Hostesses 12 X Hostesses
+- 500 guests +- 500 guests
Requirements:
Registration of guests
General hostessing and interaction
41. DARK CHILD PRODUCTIONS
Dark Child Productions
Event VIP Hospitality
•8th Annual
ESPN Celebrity
Basketball Showdown
Dark Child Productions
For
8th Annual ESPN and DSTV Celebrity Basketball Showdown
VIP and Media Area
2x Hostesses
+- 100 VIP guests ; +- 1500 general guests
Requirements:
Registration of guests
General hostessing and interaction
43. THIRST BAR SERVICES
Thirst Bar Services
Event Staffing
•The Grand White
Dinner, Pretoria 2015
Thirst Bar Services
For
The Grand White Dinner Pretoria and Moët & Chandon
Moët & Chandon Bar Area
2x Hostesses
+- 2000 guests
Requirements:
Sales of Moët & Chandon champagne
General promotion and interaction
45. ACTION GEAR
Action Gear
Product activation
• Go Pro at Outdoor
Expo 2013
Go Pro at Outdoor Expo 2013
For
Action Gear
Requirements:
Product activation
2x promoters x 2 days
Large scale event
SonikBoom needed to understand the product and mechanic for
activation. Source promoters. Brief & de brief promoters. Aim was to use
Go Pro cameras to video people attending the event, engage with
public, educate interested people on the product specifications and
specials, hand out flyers and drive people to the Action Gear stand.