Part 1 of a live SEO campaign done on a local Houston restaurant. In this deck we are doing an analysis of the technical obstacles, site structure, backlink analysis, and local link strategies.

1. Competitive Site Audit
www.onioncreekcafe.com
Initial site optimization
Created: 07/24/2013

2. 53% Competitive Site Audit
We perform a daily site audit against your competitors to show how you compare across a number of different factors that are
part of our fundamental SEO checks. We keep track of results so that you can use this as another indicator that your SEO
campaign is going in the right direction.
Task Status: The competitive daily site audit is a useful guide as to how well you are doing across a range of important factors
against your competitors. The bottom line is that you have plenty of work to do to catch-up.
Metric backstreetcafe.net waldosintheheights.co
m
onioncreekcafe.co
m
drycreekcafe.com/home.
html
empirecafe.com Change
Inbound Links 2,857 14 705 250 422 0
Referring domains 224 1 140 74 100 -
Referring IPs 202 1 124 69 81 -
Referring subnets 183 1 119 65 75 -
Deep link ratio 61.7% 0% 47.7% 61.6% 22% N/A
Page Rank 4 0 3 3 3 0
Alexa rank 5,782,013 0 5,759,292 5,141,597 4,215,456 0
Pages indexed in Google 0 11 0 0 0 0
Pages indexed in Bing 2,620 8 26 9 3 0
Pages indexed in Majestic SEO 137 1 26 10 12 -
Page load time (ms) 424 596 448 467 509 0
HTML sitemap No Yes No No No -
XML sitemap No Yes No No No -
Robots.txt No Yes No No No -
Custom 404 page No No No No Yes -
Domain age (years) 13 0 9 6 9 -
Overall Score 83 68 57 52 47 0
Your Rank 2 3 4 5 6 0
http://www.xml-
sitemaps.com/

3. Creating a XML Sitemap
Free XML Sitemap Generators
http://www.xml-sitemaps.com/
http://www.web-site-map.com/
http://xmlsitemap.com/create-sitemap/
WordPress Plugins
http://yoast.com/wordpress/seo/
http://wordpress.org/plugins/google-sitemap-generator/
http://wordpress.org/plugins/simple-google-sitemap-xml/
<?xml version="1.0" encoding="UTF-8"?>
<urlset
xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
<loc>http://www.example.com/</loc>
<lastmod>2005-01-01</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
</urlset>
Source: http://www.sitemaps.org/protocol.html
Manual XML Sitemap
Next Step: Once the XML Sitemap has been created, the next step is to submit the url to Google
Webmaster Tools i.e. http://yourcompany.com/sitemap.xml
www.google.com/webmasters/tools/

4. Google Webmaster Tools

5. Duplicate Content
All domains are directed toward this page.
• Canyoncreekcafe.com
• Onioncreekcafe.com
• Drycreekcafe.com
• cedarcreekcafebargrill.com
NOOOOO!
301 Redirect
www to root
root to www
Canonicalization
AHHHHH!!!

7. Page Visits Page Title Status Description
http://www.onioncreekcafe.com/home.html 0 Untitled Document / ****No Meta Description****
http://www.onioncreekcafe.com/ 0
The Creek Group -
Onion Creek, Dry
Creek, Cedar Creek /
The Creek family of restaurants offers an
exciting and unique spectrum of dining
concepts; Family Style Southern Hill Country
Dinning.
http://www.onioncreekcafe.com/event_ban
nerHome.html 0 event / ****No Meta Description****
Onion Creek Café is missing Page Titles, Meta Descriptions and are not
effectively using keywords in the page title.

8. 50% Ratio of Inbound:Outbound Domains
You need good quality backlinks from trusted websites to your site's pages to rank well. By the same token it is also important to
link out to other relevant, trusted non-competitive sources. Most sites will need many more inbound links than outbound links
to rank well.
Task Status: Based on the 500 inbound links to your website which we have analyzed in detail, your ratio of inbound to outbound
domains is 40.7 : 1 (122 : 3 domains). Your ratio of inbound links to outbound links is 166.7 : 1 (500 : 3 links).

9. Backlink Profile
Live Band Events Page
Podcasts

10. This is a tools report done by
Analytics SEO comparing the
quality and amount of links found
by paid backlink analysis tool
providers.
http://www.analyticsseo.com/us/blog/mo
z-vs-majesticseo-vs-ahrefs

11. Local Search Strategy
Download Directory List
 Google Reviews (Real Ones)
 Google +1’s
 Images on Google + Page
 Adds and Shares Google+
Bloggers/Foodies
Niche Directories
News
Schools (.edu)
NAP in hCard / Schema.org
Third Party Reviews
Best Local Search Report: http://www.davidmihm.com/local-search-ranking-factors.shtml
Google Reviews
Product/Service KW In Review
http://schema.org/LocalBusiness

12. Structured Citation Vs. Unstructured Citations
• A STRUCTURED CITATION is a mention of a business and
address AND/OR phone number on an Internet Yellow Pages
(IYP) or Directory Site.
• An UNSTRUCTRUED CITATION is a mention of a business
name and address and/or phone number on a website that is
not an IYP site or other traditional directory.

13. Unstructured Citation/Link AcquisitionFinding Structured Citations
Advanced Search Operators
• Inanchor: submit site
• Inurl: submit site
• Inanchor: list your business
• Inanchor: list business
• Intitle: business directory
• Intitle: directory “keyword”
• Inurl: directory “keyword”
https://sites.google.com/site/
gwebsearcheducation/advan
ced-operators
For full list of operators:
Finding Link Prospects:
• Houston Restaurant Reviews inurl:blog
• Pubs intitle:directory
• Bars intitle:directory
Niche BusinessDirectories
Bloggers/Foodies News
Schools
(.edu)