The what, who and how about growth hacking. Learn what growth hacking is, who it is for and how it is done. Also, see a few past case studies by big brands such as AirBnB, Hotmail and Dropbox.

1. Growth
Hacking
By www.growleadz.com.au

2. What is it?
Growth hacking is when a company uses an umbrella of strategies
focused on the growth of their business. It is commonly used during a
early to start-up time fr small businesses who need minimal budget
spend and a short time to explode.
The term Growth Hacking was coined by Sean Ellis, founder and CEO
of Growth Hackers in 2010.

3. Who is it?
A growth hacker is someone that uses creative and low cost strategies
with the goal for businesses to acquire and retain customers.
They can be anyone involved in the creation of a product or service.
From marketers to product managers and even engineers can be part of
the process.

4. How does it work?
For everyone no matter the size, team, industry and income. Its about finding the
reason you growth and looking for ways to improve its results and make it happen on
purpose.
One recipe for growth is the “Pirate Funnel” from Dave McClure. It includes the focus
points of acquisition, activation, retention, referral, and revenue (AARRR). Others
can include awareness and other key components of growth hacking.
Regardless of the way you go about it. The goal is to get traffic and visitors to you
and then convert them into users, and retain those users as happy customers.

5. How to do it!
First things first, create your product and test to make sure people want it, and are
willing to pay for it. This helps gather data so you understand your buyers persona
and can target your growth marketing tactics accordingly.
Update your product at regular intervals, and keep getting customer feedback so you
always know if you’re on the right track. At the same time, market your product to
foster continued growth, and track the success of those results. A/B testing and other
conversion optimization techniques are crucial for effective growth hacking.

6. Strategies
Now, most growth hacking falls into a few different categories.
- Content Marketing
- Product Marketing, and
- Advertising

7. Content
Marketing
This can be a low-cost strategy to
tell the world about your
product/service. It may include:
- Starting a blog and creating valuable, shareable content
- Guest blogging
- Creating social media content
- Writing ebooks and white papers
- Podcasting
- Running webinars
- Running contests and giveaways
- Getting bloggers to review your product
- Joining relevant forums, groups and subreddits
- Influencer marketing
- Using email marketing to build a stronger connection with
users
- Improving content visibility with SEO
- Getting listed in relevant marketplaces and sites, such as
Product Hunt

8. Product
Marketing
This includes techniques for making
your product more appealing, and
building the user base. Such as:
- Leveraging the fear of missing out (FOMO) by
using an invite-only signup system
- Gamifying the user onboarding process to make it
more enjoyable, and offering rewards
- Offering incentives for referrals that benefit both the
referrer and the new user
- Affiliate marketing, which will also use content
marketing growth tactics

9. - Dropbox, which rewards existing users for inviting
new ones with additional storage
- Hotmail, which appended a line to each outgoing
email encouraging people to sign up for a new
account
- AirBnB, which used Craigslist to find and market to
people looking for affordable accommodation
Examples of
Growth
Hacking
A few well knows growth hacks from
todays large companies are:

10. Thanks for Coming!
Find out more about growth hacking and much more on our blog! Just
visit www.growleadz.com.au!