1. •Are there close-ups of the artist and star image motifs?
This video is two track collaboration, Run DMC used Aerosmith’s track ‘walk this way’ to make their
own single. But in this video they advertise Aerosmith as a band and they give credit to them for
being the writers. They also use the video to promote Run DMC as a hip hop group and to promote
their new song. They do this all by giving close up of the band members and also their band/group
logos especially Run DMC’s logo.
•How is the record company looking to sell this track?
The record company are using celebrity endorsement to sell the track and they are also putting two
genres together therefor bringing Aerosmith’s fan base across to hip-hop and vice versa. The record
company also use lots of close ups of run dmc’s logo to promote the band even more.
•What image of the artist/band is being offered?
The images that are shown are the stereotypical hip hop image but also the trends that Run DMC
have started. The Adidas superstars with no laces are an iconic Run DMC trademark as well as the all
black outfit, gold chain and black bowler hat. The imagery of Aerosmith is also portrayed in this
video. The iconic rock star and rock band is shown throughout the video and their characteristics are
exaggerated and really publicised. The images of both genres are shown because they are trying to
differentiate the two genres but then also bring them together with the music and the synergy
within the two songs.
•How does this video relate to previous videos by the artist?
All their other videos relate a lot to the Walk this way video. They all have the same image and they
promote the image and their crew logo as much as possible. In the Run’s house video they have
massively progressed with their fan base and their sponsors as they are dressed head to toe in
Adidas and they are surround with fans in every second of the video.
•Narrative
The narrative in the video isn’t linked with the video apart from the battle at the end where they
battle on stage and do their own thing. The lyrics ‘walk this way’ suggests that the audience and fans
should do it the way they do it. But then you have Aerosmith doing it their way and saying the same
lyrics which mean the same thing.
•Video style and iconography
In this video there is a lot of iconography and the video style is very unique. The use of celebrity
endorsement for Aerosmith and Run DMC promotes them as a band and it brings their fans to the
opposing bands genre. This would have been done on purpose and it would have been the only
reason why Aerosmith starred in it. The video shows a lot of Adidas logo’s and Run DMC logos to
promote the band and its sponsors even more.

2. •Mise en scene
Mise en scene is used a lot to differentiate the two genres and two bands. The Aerosmith practice
room is well lit and it has guitars and amplifiers. It also has food on the amps and posters of other
rock stars on the wall. This is the typical characteristics of a rock star and they are shown very well.
On the other hand Run DMC’s practice room has dark lighting, mixing desks, magazines, plants,
amplifiers and sofas. These are used to suggest a more chilled back vibe within the group and genre
and it describes the genre at that time as being laidback. But when they both come on stage their
stereotypes both come together and the lighting is mixed. In the background lighting comes down
from the ceiling which says ‘run dmc’
•Editing
The editing in this video is basic. The use of jump cut and fade are used throughout the video and
are used to tell the story. The jump cuts cut from room to room depending on who is rapping or
singing. Jump cuts are used to keep the music video at the pace of the music and to also give the
video and its editing rhythm.
•Intertextuality/Voyeurism
In this video text isn’t really used apart from the branding of adidas and the branding of Run DMC.
The branding of Aerosmith isn’t shown at all apart from their dress sense and well known song. Text
isn’t used because it leaves the audience to concentrate more on the actual video and what is
actually happening.