Black Pearl Intelligence is not off-the-shelf software. They employ analysts at the Black Pearl Intelligence Center for Applied Science and Knowledge to take the millions of data points and assess them for trends, patterns and sentiments.

1. Aggregation vs. Revelation
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2. Aggregation vs. Revelation
Background
Black Pearl Intelligence is a business intelligence firm with more than a decade
of experience providing marketing and communications solutions to Fortune 500
clients. As an intelligence firm, we don’t simply provide aggregating tools to our
clients, however Black Pearl Intelligence is often mistaken for an aggregating
software company. This following whitepaper has been written to distinguish
between what aggregating software offers and what Black Pearl Intelligence offers.
Abstract
This paper will serve to compare and contrast aggregating tools, the science behind
Black Pearl Intelligence, and why choosing Black Pearl Intelligence is a far superior
choice for a brand that’s searching for intelligence on their consumer or which
strategic direction they should pursue.
Introduction
AGGREGATING COMPANIES:
Social media aggregating companies such as radian6 or BuzzMetrics offer off-the-
shelf SBS technology. These applications are available to anybody and will deliver
aggregated data to your desktop’s dashboard. The analysis tool itself is software
driven. It is a tool that provides software to help you listen to the web, build reports
and gain a snap shot of understanding. The shelfware is able to listen to the web
and then offer more software to enhance social networking efforts for companies.
Although they offer technical and project support, they cannot compare as an
analytic and solutions-driven provider.
BLACK PEARL INTELLIGENCE:
Black Pearl Intelligence is not off-the-shelf software. They employ analysts at the
Black Pearl Intelligence Center for Applied Science and Knowledge to take the
millions of data points and assess them for trends, patterns and sentiments. They
do more than report back what people are
Intelligence is not saying. The analysts take all information
on the web and turn it into empirical,
selling software, quantifiable, actionable insights for your
business. Moreover, it’s customized to
but providing address specific objectives and goals. Black
business solutions Pearl Intelligence is not selling software,
but providing business solutions to the
to the marketing and marketing and communications industry.
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industry.
©2012 Black Pearl Intelligence

3. Aggregation vs. Revelation
Position
Black Pearl Intelligence delivers enterprise solutions that are superior to any social
media aggregating software on the market. With Black Pearl Intelligence there are
no borders. It spans geography, brands and timelines. The level of data collection
and analysis has the ability to fuel predictive modeling. Black Pearl Intelligence
clients can focus on a brilliant tomorrow informed by the sum total of everything your
customers are saying about you and your competitors, today.
The leadership and analytics team of Black Pearl Intelligence includes subject matter
experts from IBM, Disney, Boston University, and MIT.
Resources
www.radian6.com
http://www.nielsen-online.com/products_buzz.jsp?section=pro_buzz
Black Pearl Intelligence (BPI) is a business intelligence firm with over a decade of experience
providing marketing and communications solutions to Fortune 500 clients. Through the
use of proprietary software and analysis, BPI taps into the digital and social stratosphere
to uncover the unvarnished truth about brand threats, perceptions and opportunities. BPI’s
category experts then interpret the data and package it into strategies within the marketing and
communications industry, giving BPI’s clients a sustainable advantage over the competition.
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