The final digital strategy for Mazda that will jump start their awareness and increase sales within the company.

1. MAZDA
FINAL DIGITAL STRATEGY
By Joe Varlesi

2. BIG IDEA
• The big idea is to maintain the
success that Mazda has already
created with their creative
marketing campaign.
• My idea will include a cross
country tour with a small group of
promoters and salespeople that
will visit different spots around the
country and post their experience
to social media and the website.
• Others will be able to post their
experiences as well and it will
become an interactive campaign to
gain awareness. In essence,
bringing “Driving Matters” to life
with the help of Internet marketing
and new media.

3. • Change of their entire
marketing campaign and
change of slogan to,
“Driving Matters”. This
campaign is designed to
target a particular
psychographic, referring
to those who truly enjoy
the art and experience of
driving and have an
emotional connection to
their vehicle.
• This is opposite to the
normal demographic
targeting that most
brands use when
selecting a target
audience.
TARGET AUDIENCE

4. • Simplicity
• Color Scheme
• Landing Page
WEBSITE

5. • Facebook
• Using catchy pictures as
an advantage
• Caution of older
generation
SOCIAL MEDIA

6. • Minimizing clutter
• Avoid being annoying
• Positive environment for
online shoppers
• Interactive internet
marketing
INTERNET
MARKETING

7. BLOG AND EMAIL

8. SHOW ME THE
MONEY!
• Increased
spending in the
auto industry
• Stay
competitive
• Quarterly goals

9. HOW WILL WE KNOW
ITS WORKING?
• Sales
• More eyes the better
• Clicks on different online platforms and social media
• Timeframe for success

10. QUESTIONS?
THANK YOU!