Speakers from the AfSAE Education Day

1. 124 MAIN ST. ● JOHANNESBURG 2107 ● SOUTH AFRICA ● FAX +27 86 664 9767
WEB: HTTP://WWW.AFSAE.ORG/
Speaker Bio Summaries
Trends and Best Practices in International Association Meetings Site
Selection – Key Findings from the recent ETC/UNWTO Study
Bruce Redor, GE
Based in Paris, Bruce Redor is an Anglo-American who has seen his international career
develop over a 25-year period in a variety of sectors within the hospitality and services
industries.He hasledseveral consultingprojectsacrossEurope,RussiaandSouthAfrica.
Bruce has Master'sdegree fromU.C.Berkeleyandcame toFrance as Directorof Marketing
at the American Hospital of Paris. He then joined the CEGOS Consulting Group in Paris,
leadingprojectsinstrategicplanningandmarketingformulti-national corporations.
Best Practices/African Models Concurrent Sessions
Governance and Strategy – it Still Starts at the Top
Ibrahim Bangura, ABPSF
(bio)
KelvinEsiasa, ZSPA
KelvinEsiasais the foundingchairmanfor Zambia SocietyforPublicAdministrationand
Family Business Society. The Zambia Society for Public Administration is a nonprofit
organizationformedtopromote networkingamongpublicadministratorsinZambia
Kelvinhas BA (Hon) Business Management,Universityof Sunderland,UK;Postgraduate
Diploma from Chartered institute of Marketing, UK; Master in Business Administration
(MBA), Cavendish University, Zambia and is a PhD candidate in Public Policy and
Administration(PolicyAnalysis) atWaldenUniversity,USA.

2. 124 MAIN ST. ● JOHANNESBURG 2107 ● SOUTH AFRICA ● FAX +27 86 664 9767
WEB: HTTP://WWW.AFSAE.ORG/
Megan Kuhman, ASAE
Megan E. Kuhman, M.Ed, CAE is the senior manager of global development at ASAEin
Washington, D.C. Ms. Kuhman works with U.S. associations, executives and
suppliers/industrypartnersdesiringtodobusinessoutside of the U.S.She alsoassistsnon-
U.S. association professionals who wish to establish business relations and learn about
products,servicesandopportunitieswithinASAE.
Ms. Kuhman has a Bachelor of Science and a Masters of Education from Old Dominion
University, School of Arts and Letters. She obtained her Certified AssociationExecutive
(CAE) designationthroughthe AmericanSocietyof AssociationExecutivesinJanuary,2015.
Ms. Kuhmanvolunteerswiththe GirlScoutsof Americaandavarietyof civicandcommunity
service organizations.
Diran Onifade,AFSJ
NigeriantelevisionjournalistDiranOnifade isthe immediatepastpresidentof the African
Federationof Science Journalists.
GreggTalley,TMG
Gregg has a broad range of experience and over 29 years within the Association/Event
ManagementIndustry.PriortofoundingTALLEYMANAGEMENTGROUP,INC.(TMG),Gregg
worked in a DMO. Since inception TMG has grown to over 40 national and international
clients,the majorityof whichare inhealthcare.TMGprovidesfull associationmanagement
services, strategic facilitation, consulting and a host of contract services. . For 30 years
Gregg has personallymanagedone of the largestconventioneventsinNorthAmerica,the
50,000+ (11,000 peak room nights) attendee International Convention of Alcoholics
Anonymousandotherlarge complex citywide events.WithofficesinSouthernNewJersey
and Washington,DC,TMG, has 50+ full time professionals.

3. 124 MAIN ST. ● JOHANNESBURG 2107 ● SOUTH AFRICA ● FAX +27 86 664 9767
WEB: HTTP://WWW.AFSAE.ORG/
Marketing is different in the not for profit world. Do you want to know why?
Clare Fincham, SASLAW
Clare Fincham has been involved in association management for 24 years. Clare went to
Rhodes University, did the IMM Diploma in Marketing Management, and worked in
Zimbabwe for12 yearsin sales andmarketinginZimbabwe andMalawi,before movingto
South Africa in 1999. Clare is the national manager for the SA Society for Labour Law and
runs the Gautengchapter since 2007. Clare has done work withSAPICS, Round Table and
has offered association management assistance to other associations. Clare has been
involved in organising conferences since 2000, and has presented at the last two CARISA
conferences.Clare ismarriedandhas3 childrenandlivesinJohannesburg.
Juan José Garcia, Barcelo
A native of Barbate, located in the province of Cadiz (South of Spain), Juan José has an
extensive experience of more than28 yearsinthe meetingsindustry.
Career-wise, Juan José holds an MBA degree and is highlyskilled in project management.
He joinedthe PCObusinessin1987 andhe heldvariouspositionswithinthe sectoruntilhe
settledinhiscurrentpositionasDirectorof SalesandMarketingof BarcelóCongresos,one
of the leading PCO's in Europe and Latin America. Besides the mentioned skills, he is an
expert and professional consultant in business development, business strategies, planning
and managementof bids,destinationmarketingaswell asassociationmanagement.
The Evolution of the Membership Model
ChidoNwakanma, IABC
Chido Benedict Nwakanma is a communication strategist, marketer and scholar with
extensive mediaandindustryexperienceconsultinginNigeriaandAfrica.
He has 29 years communication management experience covering roles in media,
industry, consulting and education. Nwakanma’s specialties are in communication
strategy development and execution, branding and identity, content development,
custompublishing,mediaengagement,editing.
Nwakanma holds an Upper Honours BA in Mass Communication from the University of
Nigeria, Nsukka, MSc Media and Communication of Pan Atlantic University and MSc
Sociologyfromthe Universityof Lagos.

4. 124 MAIN ST. ● JOHANNESBURG 2107 ● SOUTH AFRICA ● FAX +27 86 664 9767
WEB: HTTP://WWW.AFSAE.ORG/
Martin Sirk, ICCA
Martin was appointed as ICCA CEO in July 2002 after thirteen years in a variety of senior
meetings-related sales and marketing positions with ICCA member companies. For the
sevenyearspriortothatat the start of hiscareerhe workedasa leisure tourismmarketing
specialistwiththe BritishTouristAuthority(asVisitBritainwasthen known).
He has extensive experience working in national and city destination marketing
organisations, congress centres, and with a leading global hotel brand, and is an
acknowledged expert in the design and organisation of international congresses and the
trendsthat are shapingthe future of the meetingsindustry.
Association Growth and Development Workshop
Gary Grimmer,GE
GainingEdge isa global consultingfirmfocusedonconventionbureaus,convention
centresanddestinationsales representation.
Gary has consultedindestinationsall overthe worldandwas one of the leadconsultants
onDestinationNext,aglobal studyforthe DestinationMarketingAssociationInternational
(DMAI) whichdefinedthe futureof destinationmarketing. He isaformerChairmanof the
Board of DMAI and wasone of the firstsix inducteesintothe inauguralDMAIHall of Fame
in2014. He alsoreceivedthe AsiaPacificIMEXAcademyAwardin2007.
Keynote - Role of Civil Society in Building a Stronger Africa
Thebe Ikalafeng,CEO of Brand South Africa
Thebe Ikalafeng is arguably the foremost global African brand and reputation architect,
advisor and author. Named one of the 100 Most Influential Africans by New African
Magazine,he summitedthe 5895m highMountKilimanjarowithateamledbythe Nelson
MandelaFoundationonNelsonMandela’sbirthday(18July2015) and hasbeentoover60
countriesacrossAfricaandthe world.He isthe founderof the award-winningpan-African
brandand reputationadvisoryfirm,BrandLeadershipGroup,andhasworkedonover100
diverse brandsacross
Born in South Africa, Ikalafengholds BSc and MBA degrees from Marquette Universityin
the USA, completed executive education at Wits Business School in South Africa and
Harvard BusinessSchool andisaqualifiedCharteredMarketer(SA).He writes,speaksand
advicesonbranding,reputationandrelatedmattersaboutAfrica.