A new way to disconnect ?

1. Hamac
MBA 872
Big social idea
AMAC

2. Agenda
•A pressing need to disconnect
• HAMAC’s unique solution
• What it takes
• Revenues stream and further development
• Team and conclusion
AMAC

3. 132
People suffer from an ever increasing dependence on their
smarphones
minutes is the average
amount of time each day that
users spend on their phones
50% of smartphone users check
Facebook at the movies
62%
of smartphone users reach
for it immediately after
waking up
150
is the number of times a day
a smartphone user consults
his phone
5% of smartphone users sleep
with their phones in their bed
Overwhelming smartphones push users
towards growing need for disconnection
Sources: Pyschologies Magazine, IDC Research report on How Smarphones and Social keep us engaged

4. HAMAC is a simple and insightful solution to disconnect

5. HAMAC’s unique benefits and membership
Free membership
 Free phone check
 Full battery charge
 Possibility to get an
emergency buzzer
$5 membership
 Free phone check
 Full battery charge
 Possibility to get an
emergency buzzer
 5% discount in
park’s food vendors
 Free access to
books, CDs, and
notepads
All members
 Forget about your
phone and be part of
a new kind of
community
 Re-learn how to
write, read and listen
to music
 Enjoy Mono-tasking

6. What it takes (1)
Inital efforts
Partner with the
city
Step 1
Goal: be hosted by parks’ information centers
Prepare communication support
 Negotiate free or symbolic rent for roof, power
supply, and human service support
Step 2
Partner with parks’
small vendors
Goal: negotiate a 5% discount for our clients
Estimate number of new clients for vendors
 Prepare communication support
Vendors can identify clients thanks to a bracelet
n
Raise awareness
and fund money

7. What it takes (2)
Raise awareness
Launch a Smartphone App Launch original campaign
1
4
5
2
3
1: my account
2: find the
nearest HAMAC
3: activate
emergency filter
4: scan QR code
5: share your
disconnectness
 Display hamacs in the city
 Distribute flyers
 Simultaneously launch the
app

8. What it takes (3)
Raise funds: the Kickstarter campaign
Investment required A double campaign
Prospective actions
(1 month salary)
$ 1,500
Commercial support
(flyers, brochures)
$ 500
Hamac campaign $ 5,000
App $ 5,000
Emergency buzzers $ 500
Total $12,500
CDs, phone chargers,
books, CD players and
notepads
Pledge Reward #
$5 Thank you note X200
$10 + one-month free
membership
X150
$25 + T-shirt X100
$100 + indoor Hamac X50
$250 + lifelong membership X10
Ship your own stuffs !
 Shipping package is sent to
your home
One-month membership

9. What it takes (4)
Implementation plan
Where: Paris
 Great visibility
 Right in the city center
 Young audience
Versailles
Tuileries
Buttes
Chaumont
 Total of 23,5 M visitors a year
Start in September 2014 to
launch in Paris in March 2015 !
When: a 6 months effort

10. Competiton & similar initiative
Let’s partner up !
“For every 10 minutes you don’t touch
your phone, our sponsors and donors
will make a donation to support the
UNICEF Tap Project based on the time
you went without your phone”. UNICEF
 Donators are Giorgio Armani and
UNICEF Next Generation
 They donate $ 0,025 for every
minute you abstain
 Would create a supplementary
incentive for users
Find donors for
similar initiative
Partner with
UNICEF

11. Revenues stream and further development
Use memberships’ profit to innovate
 Bracelets, items’ rotation,
administrative
 $ 500 a month
Creators’ wage
R&D
 500 Fundraisers on 1st month
 50% adoption rate on the 1st two
months then decreasing
Adopters Evolution Revenues
March 500 50% 0
April 750 50% 3750
May 1125 25% 5625
June 1406 25% 7031
July 1758 10% 8789
August 1934 10% 9668
September 2127 10% 10635
October 2340 10% 11698
November 2574 5% 12868
December 2702 5% 13511
January 2837 5% 14187
February 2979 5% 14896
Operational
costs
1st year evolution
1st year turnover = $ 112,659
 3 creators
 $2,000 a month each
 Budget = $34,659
Goal = smart locker
- QR code reader to open
- Possibility to sell to cinemas, bars,
museums

12. Meet the team
3 high school friends
Orens Chauvin Thomas Cayuela Joseph Sournac
Chief of operations
 Engineer
 Specialization in
logistics
 Retail experience
Technical advisor
 Engineer
 Specialization in
web and app
development
Business developer
 Politics background
 Specialization in
business

13. Summary
It is the story of…
3 friends…
Who regretted
their dependence
on smartphones…
And wanted to find
an innovative way
to ban it from their
lives…
So they could listen
to music,read and
write again.
And create a new type of community.

14. Thank you for your attention
AMAC