Ustwo create digital products, services and companies that make a measurable difference to the world. We champion best practices in digital product development to achieve this. This presentation overviews the ustwo digital product development process. It touches on the history of digital product processes (waterfall, prince2) and examples some products that failed due to poor process. It goes on to example techniques in Lean that the ustwo studio have adopted and how these have impacted product development at the studio. It also talks about the wider studio culture, people working at ustwo and the Shoreditch relationship with Start-Ups and Digital.

1. FAIL FAST FLARE

2. Document title and date 2
Agenda
Yesterdays digital products process
Historic failings
Process changes
Lean
Tech City
ustwo

3. ITaaU Network. 19.6.2014
A SHORT HISTORY
OF DIGITAL
PRODUCTS
AND EXCESS
3

4. OPERATING SYSTEMS
WHERE CLUNKY
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5. PERSON HOURS
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6. REQUIRED MASSIVE
INVESTMENT
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7. DE-RISK =
EYE WATERING AMOUNTS OF
RESEARCH
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8. AND THEN WE
START TO BUILD
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9. EVERYTHING
DOCUMENTED
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10. …AND FINALLY YOU
WOULD SHOW IT TO
USERS
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11. IF THEY DIDN'T LIKE IT.
YOU WERE SCREWED…
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12. EXAMPLES OF
PRODUCTS THAT
FAILED IN
MARKET
12

13. IBM
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14. IBM
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Don’t be afraid to pivot your ideas

15. Document title and date
NOKIA
15

16. Document title and date
NOKIA
16
Dont let the management decide quality

17. APPLE
MAPS
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18. APPLE
MAPS
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Dont avoid knowledge

19. TODAYS
PRODUCTIVITY
PROCESS
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20. TOYOTA
PRODUCTION
SYSTEM
20
A production system which is steeped in the
philosophy of
"the complete elimination of all waste"
imbuing all aspects of production in pursuit of
the most efficient methods.
genchi gembutsu = go and see for yourself
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21. 21
Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
AGILE
MANIFESTO
ITaaU Network. 19.6.2014

22. LEAN START UP
22
LEAN
MANUFACTURING
AGILE
+
=
Eric Ries. The Lean Startup
ITaaU Network. 19.6.2014

23. START UP
23
A startup is a human institution
designed to create a new
product or service under
conditions of extreme
uncertainty.
Eric Ries. The Lean Startup
DEFINITION
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24. START UP
24
The goal of a startup is to figure
out the right thing to build— the
thing customers want and will
pay for— as quickly as possible.
!
Eric Ries. The Lean Startup
GOAL
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25. 25
Product
Strategy
Vision
pivot
optimisation
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26. 26
VISION STATEMENT BOARD
Vision Statement
Target Group Needs Product Value
users: product
managers and product
owners
customers: mid-size
to large enterprises
Have an effective tool
for creating UX-rich
products while taking
advantage of Jira Agile
Leverage the existing
investment; minimize
the cost of acquiring a
new tool
Tablet app; data is
held in Jira Agile looks
like a physical
cancans; intuitive to
use
Provides guidance and
templates
Open up a new
revenue stream
Develop our brands
and reputation
Develop a digital product canvas to help teams
create great products
Roman Pichler
Product
Strategy
Vision
ITaaU Network. 19.6.2014

27. ITERATION
27
Product
Strategy
Vision
ITaaU Network. 19.6.2014

28. HYPOTHESIS
28
The hypothesis statement is a way of
expressing assumptions in testable form.
We believe [this statement is true].
We will know we’re [right/wrong] when we see the following
feedback from the market: [qualitative feedback] and/or
[quantitative feedback] and/or [key performance indicator
change].
Jeff Gothelf
Lean UX: Applying Lean Principles
to Improve User Experience
ITaaU Network. 19.6.2014

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ASSUMPTION IS THE
MOTHER OF ALL SCREW-UPS.
…BUT PROVEN ASSUMPTION
THROUGH TESTED HYPOTHESIS
MOVES PROJECTS ON
ITaaU Network. 19.6.2014

30. EXAMPLES OF
PRODUCTS THAT
WON IN
MARKET
30

31. EXAMPLE 1
RANDO
31

32. EXAMPLE 1
RANDO
32
Do. Get to users as
quickly possible

33. 33
EXAMPLE 2
MONUMENT
VALLEY

34. 34
EXAMPLE 2
MONUMENT
VALLEY
Do. Craft the
execution

35. 35
EXAMPLE 3
LATEROOMS

36. 36
EXAMPLE 3
LATEROOMS
Do. Build trust and
transparency in the
team

37. SHOREDITCH
AKA
SILICONE
ROUNDABOUT
AKA
TECH CITY
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39. HERE
39
THERE
OR
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40. 40
SKILLED
LABOUR
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42. Be the defining Digital Product Studio
42

43. Launch valuable products,
services and companies
that make a measurable
difference to the world.

44. Attract amazing people,
create opportunity for
them and share the
rewards with them.

45. PEOPLE
AND
PASSION
Studios
People
Nationalities

46. BALANCE
Client
Games Ventures

47. VENTURES
10 years of launching digital
products
!
We understand what works and
what doesn’t and how to get to
market quickly
!
We apply these learnings to our
client work
BlipBlup Whale Trail
Monument Valley Rando

48. “The mothership is not for sale.
We are a studio of founders.
FIERCELY
INDEPENDENT
MouthOff™
Billogram
Whale
Trail
DICE
Rando
Monument
Valley

49. 49
FAIL FAST
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50. 50
ENVIRONMENT
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51. PEOPLE
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52. TEAMS
52
Product Owner
visual design skills developer skills
Coach
interaction design skills
Client
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53. CULTURE
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54. 54
THANKS