Don't miss this essential crowdfunding marketing checklist for everything you need to raise money in the crowd. Second in a four-part crowd funding checklist series that covers everything from crowdfunding promotion to leveraging your success for future fundraising ideas and small business projects.

1. Visit the Crowd101 Blog: http://www.crowd101.com/crowd-101-blog/
Essential 15-Point
Crowdfunding Marketing
Checklist
Use this crowdfunding marketing checklist to save time and money for your crowdfunding campaign:
http://www.crowd101.com/2015/05/essential-crowdfunding-marketing-checklist/

2. Visit the Crowd101 Blog: http://www.crowd101.com/crowd-101-blog/
While you can market your crowdfunding
campaign without spending a dime, it doesn’t
necessarily mean you should but it also doesn’t
mean you have to shell out hundreds of dollars
to crowdfunding promotion scams.

3. Visit the Crowd101 Blog: http://www.crowd101.com/crowd-101-blog/
Crowdfunding marketing is about giving
yourself time to use the free resources on the
internet and leveraging the power of
community. Most of your crowdfunding
marketing will be done before you even launch
your campaign on a crowdfunding platform.

4. Visit the Crowd101 Blog: http://www.crowd101.com/crowd-101-blog/
Crowdfunding Marketing Checklist:
Social Media
Social media can be the most important tools for your crowdfunding campaign but
also the most frustrating. To really be successful, use a combination of community
building and sharing other people’s news
 Write out a strategy for how often you will share
social media messages and how you plan on
building community through the networks
 Post at least a few times a week to each of the
major social media networks.
 Answer questions and comment on other
people’s social media news.
 Send a link to friends/followers on each network
and ask them to follow/friend on the other social
networks
 Join at least two groups on Facebook and
LinkedIn that are relevant to your campaign.
24 step crowdfunding checklist: http://www.crowd101.com/2015/05/crowdfunding-checklist-guide-success/

5. Visit the Crowd101 Blog: http://www.crowd101.com/crowd-101-blog/
Crowdfunding Marketing Checklist:
Online Outreach
 Join online forums or affinity groups related to your campaign. Engage with
comments and answering questions
 Recruit someone from your crowdfunding team to join and engage on online
forums or groups
 Send links and a request to join social media groups and your campaign
blog/website
 Talk about your upcoming campaign and ask for input – recruit anyone that
offers input to be a bigger part of the campaign
 Run an email subscriber contest on your website or blog
500% boost in fundraising outreach with this contest strategy: http://www.crowd101.com/2015/04/boost-
fundraising-outreach-contest-strategy/

6. Visit the Crowd101 Blog: http://www.crowd101.com/crowd-101-blog/
Crowdfunding Marketing Checklist:
Offline Marketing
 Talk local groups or organizations related to your campaign.
Ask to
 Give a brief five-minute presentation at the next group
meeting.
 For input after the presentation and personally approach
anyone offering advice after the meeting.
Distribute a card with your email/phone number and a relevant
question to each person
5 Essentials for Crowdfunding Success: http://www.crowd101.com/2015/04/5-essentials-for-crowdfunding-success/

7. Visit the Crowd101 Blog: http://www.crowd101.com/crowd-101-blog/
 Organize a pre-launch party.
Ask your interested network
about their connections that
might be interested in
attending. Talk about how to
approach people about the
campaign, main talking
points and how to ask for a
pledge. Personally collect
pledge cards through the
event and update a Pre-
launch Funding Goal chart
33 Expert Tips to Boost Fundraising Ideas and Crowd Campaigns: http://www.crowd101.com/2015/04/expert-tips-
boost-fundraising-ideas-crowd-campaigns/

8. Visit the Crowd101 Blog: http://www.crowd101.com/crowd-101-blog/
Crowdfunding Marketing Checklist:
Resources
 Use a social media tool like Buffer or HootSuite to manage social
media sharing
 Develop at least three videos, each between one minute and up to
five minutes, for use on the campaign page, YouTube and Vimeo
 Develop at least 6 images relevant to your crowdfunding campaign
that you can share on your campaign page, Pinterest and social
media
Check out the book, Step-by-Step Crowdfunding, for more detail on each point in the crowdfunding marketing
checklist: http://www.crowd101.com/crowdfunding-ebook-services/