1. Design Thinking

3. Ideate
Empathize
Define
Prototype
Test
The Design Process

4. Start Empathy Campaign
startempathy.org

5. A
B
C
Making Choices

6. Divergent Thinking

7. Convergent Thinking

8. “There is no expedient to which a man will not
go to avoid the labor of thinking.”
Sir Joshua Reynolds

9. Alan Kay
Xerox PARC, 1972

10. “There is no reason for any individual
to have a computer in his home.”
Ken Olsen
Digital Equipment Corp., 1977