The document provides information about a proposed cinema design project, including:
- The project aims to design a cinema based on the concepts of "falseness and voyeurism."
- The site is located in London Borough of Hackney between Hollywell Lane and Great Eastern Street. It is currently used as an event space.
- The client for the project would be Curzon Artificial Eye, a British film distributor that specializes in independent and art house films. The target audience includes film distributors, pop-up retailers, and the Arts Council.
- Site analysis details the existing conditions of the space, including dimensions, materials, and how light qualities shift throughout the interior. Floor plans and
1. ARE WE BEING SERVED?
Joseph Hall M00566297
P O R
T F O
L I O
2. .01
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Client & Site Research Design Performance
& Presentation
Concept & Design
Development
Project Introduction
• The culture of films & the entertainment industry
• Design Concept & Idea
• Client & Target Market
Site Analysis
• Site History & Current Site Location
• Village Underground
Site Analysis & Development
• Site Zoning
• Iteration Models & Layout
Branding
• Website
Isometric Explosion of Structure
• Isometric Explosion of Structure
• Feature Breakdowns
Plans & Sections
• Ground Floor Plan & 1st Floor Plan
• Section Drawings
• Cross Section Drawings
• 1.50 Detailed Section Drawing
Visual Communication
• Exterior & Interior Visuals of space
Design Exemplars
• Contemporary Cinemas
Concept Development
• Life circulation of the building
• 3D Design Development & Initial Thoughts
• Material Experimentation
3. Client & Site Research
The culture of watching films & the entertainment industry
Project Introduction
The culture of watching films & why we watch films
We watch movies because they can make us experience moments
that are outside our everyday life. We watch movies because they
matterbecausetheyletusrelatetootherpeople,theyletussuspense
our disbelieve, inspire us, scare us, make us laugh, cry, dream, and
question things, but the most importantly, make us empathies.
Movies gives us the opportunity to look at human beings with all of
their flaws and still accept them.
“No form of art goes beyond ordinary consciousness as film does,
straight to our emotions, and deep into the twilight room of the
soul.” - Ingmar Bergman
However if cinema is such a powerful medium, then it is important
for us to understand and watch films more critically, and be an active
recipient of it, so that we can get the most out of it. Because when
we understand the nuances of a medium, we enjoy the most subtle
moments within that medium.
Watching movies critically and thoughtfully gives us better insights
to deal with our social anxieties, broken heart, and it helps us connect
with each other.
The future of cinema & the entertainment industry
Consumers are indeed looking for new experiences. The
entertainment sector in particular has seen significant growth in the
past five years due to artists placing greater emphasis on performing
live over recording.
The cinema industry benefited from over £1.1 billion in spending on
tickets in 2015, 15 per cent more than in 2014. Recent blockbusters
include Star Wars: The Force Awakens, the biggest film of all time
with non-inflation adjusted UK box office sales of nearly £123 million,
and other big successes such as Spectre and Jurassic World.
Such films highlight the industry’s reliance on high quality, attention
grabbing productions that draw consumers out of their homes.
These characteristics are also critical to the future of the cinema
industry given increasing competition from online streaming.
01
4. Client & Site Research Project Introduction
Design Concept & Idea
For this project I will be designing a cinema hugely based on the
idea and concept of “falseness and voyeurism” in which I believe
would engage users distinctively from other cinemas and other
entertainment services that exist to this day I found the inspiration
by taking a trip to The Barbican and The National Theatre in which
there are huge foyers which promotes the Idea of watching others
without them knowing as seen on the images on the right. Therefore
within the space there will be bespoke design elements relating to
the concept.
Within the space I want engage the audience more into the film that
they are watching and making the experience more intimate via the
environment and design within the space, Using architecture as a
key and the choice of venue in which lays the foundations for the
entire production design.
I want to create a space where it serves a social cause within society,
and to escape from the reality of work and by this is to create an
informal space and to entertain the audience via films.
01
5. Client & Site Research Project Introduction
Client & Target Market
Film Distributors Pop-up malls/retailers Arts Council
01
For this project my client would be Curzon Artificial Eye, which is a British film distributor, specialising in
independent, foreign-language and art house films for cinema and home entertainment.
Curzon Cinemas first opened their doors to cinema-goers in 1934 at Mayfair and now has 13 cinemas
nationwide. Not only that but they also launched its Curzon Home Cinema service in 2010, making films
available to watch at home on the same day as their cinema release.
Creating a sense of going out rather than staying indoors, promoting a social gathering of people who are
interested in films and the creators that are starting of in the creative industry.
Such as Curzon Artificial Eye, which is a British film distributor, specialising in independent, foreign-
language and art house films for cinema and home entertainment.
Curzon Cinemas first opened their doors to cinema-goers in 1934 at Mayfair and now has 13 cinemas
nationwide. Not only that but they also launched its Curzon Home Cinema service in 2010, making films
available to watch at home on the same day as their cinema release.
Described as the ‘‘world first pop up mall’’ what makes Box Park unique is the fact that the companies idea
is to refit shipping containers using them as shopping centres for independence and global, fashion and
lifestyle stores, which evolved into street food, bars and events.
Arts Council England, is a goverment-funded body dedicated to promoting performing, visual and literary
arts in England. This investment has helped transform the building stock of arts organisation and to create
lots of additional high quality arts activity.
6. Client & Site Research Site Analysis
Site History & Site analysis
01
Site History
The building used to be an old railway viaduct now the village
underground is a multi-purpose event space, which host everything
from concert and club nights to exhibition, theatre, live arts and other
performances retaining Victorian features and authentic aspect,
including railway influences, vaulted bricked arches.
Site Analysis
Below are some photographs which I’ve took when we visited the
site, showing the highlight of the current area, as you can see that
there are many graffiti and arts about in different levels. There are a
strong contrast of old and new besides each other.
Figure 1 - You can see that there are old tube carriages that are
placed on top of the village underground which are also easily seen
from both street below, Hollywell Lane and Great Eastern Street.
Figure 2 - Earth also It is formally known as Hackney Art Centre, EartH
stands for Evolution Arts Hackney and it is a multi-arts space for the
21st Century.
Figure 3 - You can see both Great Eastern Street & Hollywell Lane, not
only that but once you visit the two street, you can tell the different
between noise, how busy is from one to another.
Figure 4 - Shows great eastern street, during rush hour.
Surrounding buildings
Fig. 1
Fig. 3
Main Roads
Fig. 2
Fig. 4
Hollywell Lane
First Site Location
Great Eastern Street 1
3
4
2
7. Client & Site Research Site Analysis
Village Underground EC2A 3PQ
01
The site is located in London Borough of Hackney, centrally in the
heart of Shoreditch. It is located in East London, between Hollywell
Lane & Great Eastern Street. Shoreditch is well known for being the
creative centre of London, therefore it would be a great place to
start a cinema that focuses on bringing creative film makers to the
location.
Existing Conditions
The series of images show the wide range of qualities that shift as
you walk throughout the interior. The light qualities shifts as you walk
through the arched area and make your way through the tripled
height space where the skylight floods the room with lighting.
The space is busy with bricks and the material is rich in texture that
creates a natural back drop for a design that is imposed in the space.
Existing Conditions
Day Night
The warehouse is used as a venue for variety of events including
concerts, theatre productions, and art galleries etc.
Existing site Plan & Section
Entrance from Hollywell Lane
Existing Toilets which will be removed & transform into a larger cafe area.
Entrance from Great Eastern Street
Roof Height 6.30metre 10.00metre which is enough to place three floors
8. Client & Site Research Site Analysis & Development
Site Zoning & Understanding the limitations
01
Bar Area
Cinema Requirement
Lounge Area
Storage Area/Staff Room
Mini Cinema Pods
Main Cinema
Customer Toilet
Repection/Self Service Ticket Machine
3rd Floor containing
mainly mini cinema
pods to share with
friends and family.
ground floor
contains a mini
cinema pods which
is emerged within
the lounge area.
Each floor level
contains cinema
rooms.
Mini cinema pods
to share with friends
and family.
Customer toilets.
Mini cinema pods
Ground floor has
a large reception/
self service ticket
machine. I would like
the space to contain
more information
about the upcoming
films that what’s only
showing on display.
Each floor contains
a lounge area &
retail, making the
atmosphere busy.
Lounge area might
contain kitchen.
Cinema located on
the ground floor
merged with the
lounge area.
On the right side
of the ground floor
next to the lounge
area, there are mini
cinema pods to
share with friends
and family.
Customer toilets.
Customer toilets.
Bar area, serving hot
& cold beverages.
Open Street in which
connects both
Hollywell Lane and
Great Eastern Street .
Reception/self
service and ticket
machine points.
However this might
also be located
within other levels of
the building.
Storage & staff
room.
Storage & staff
room.
Large lounge
area, It would be
the first thing the
audience will see
when entering
the space.
Encouraging
them to buy.
Ground floor
containing mainly
lounge area where
customers can also
wait til their film is
being shown or
maybe a retail area
to sell merchandise.
Main cinema isn’t
only placed on the
first floor, but there is
one on the ground
floor. This cinema
space is rather large,
however it is going
to perhaps be two
different rooms.
Reception/self
service and ticket
machine points.
However this might
also be located
within other levels of
the building.
2rd Floor containing
most of the main
cinemas.
Combining the
lounge area and the
main cinema within
the 2nd floor.
9. Client & Site Research Site Analysis & Development
Iteration Models & Layout
01
For development I’ve decided to play about with positioning and
layout to help understanding the key parts of the design, also to help
maximising the space. Focusing on how much space to fit in cinema,
pods and locating where the retail and cafe area should be.
Both arches have a
height of 5.50 metres
making it possible to
add in the first floor.
Lowest point is 6.30
metres & highest
point is 10.00 metres
making it possible to
add in a third floor.
Close up photograph of model
10. Concept & Design Development Design Exemplar // Contemporary Cinemas02
Strong single point of sale :
The conventional concept of the ticket window is eliminated, getting
rid of the volume destined to this function, located in shopping
centre’ restoration terrace. At the main bar, the public can now buy
tickets as well as popcorn, drinks and others, making a single queue.
Information :
Given the original disorder and randomness, it is decided to order
the digital information in two axes. The first one, frontal from the
access and parallel to the bar, will announce the schedules of films,
drinks and other consumables. in a perpendicular direction, and
by screening the original pillars, there will be a billboard with all
the films and trailers. The architecture will change according to the
information, energising the space.
Illumination :
The experience of entering the cinemas is, amongst other things, the
change from light to darkness. At a height of 270 cm, a sub-structure
is created to support all the arranged lighting in continuous strips
that, with their zig-zag, guide the spectator from the doors to the
entrance of the rooms. Therefore, the hall becomes the first gradient
of darkness.
Filmax Cinema Hall / Arquitecturia + AMOO
Architect : AMOO, Arquitecturia
Location : Barcelona, Spain
?
11. CCTV (live video) :
At the entry, a glass surrogate straddles the stone wall; a live video
camera outside and a plasma monitor inside provide an electronic
transparency to the street.
The design emphasizes the social aspects of dining. Entrance from
the street is transformed into the ritual of “making an entrance”.
Initially, a sensor in the revolving entry door triggers a video snapshot
that is added to a continuously changing display on over the bar,
announcing every new patron.
Along the “video beam” composed of 15 side by side LCD monitors,
the most recent portrait takes the first position and racks the previous
15 to the right, dropping away the oldest.
02
The Brasserie / Diller + Scofidio
Architect : Diller + Scofidio
Location : New York, United States
CCTV Camera capturing the customers when entering the
restaurant.
Concept & Design Development Design Exemplar // Contemporary Cinemas
12. 02
Wuhan Pixel Box Cinema
Architect : One Plus Partnership Limited
Location : Wuhan, China
Wuhan Pixel Box Cinema
Architect : One Plus Partnership Limited
Location : Wuhan, China
Pixel used as the design theme within the space :
Treating the basic element of a tiny pixel as the basis of the design,
the project seeks fully immerse the visitors into the realm of motion
pictures by creating a visually-arresting motif out of the square-
shaped units.
Design elements used as furnitures :
Numerous of marble columns in dot matrix setting
reach out from the all seemingly at random heights.
Some horizontal structures act as a tables and seats
while some become decorative light boxes.
Design elements used as furnitures :
Numerous of marble columns in dot matrix setting
reach out from the all seemingly at random heights.
Some horizontal structures act as a tables and seats
while some become decorative light boxes.
Concept & Design Development Design Exemplar // Contemporary Cinemas
13. Cinema rooms
Cinema rooms
Mini Pods
Mini Pods Mini Pods Mini Pods
Voyer Cafe
Voyer Cafe
Voyer Cafe Voyer Cafe
Voyer Cafe
Voyer Cafe
Retail Space
Retail Space
Concept & Design Development Life Circulation of the building
24 hour cycle through the space
Sizes of bubble determines how busy the space is
02
09.00 to 17.00
Between opening time and 16.00 the cafe area would be the most occupied area, there will be people
passing by on their way somewhere else, and perhaps coming into the cinema just to grab a coffee. The
mini pods are available from 9.00 as it can also be privately hired, and the retail space would be open for
people who wish to shop.
10.00 to 13.00
The cafe opens at 10.00 in the morning and retail space open around 11.00 & 12.00 on a Sunday especially.
However the mini pods can be hired for a period of time starting at 10.00.
17.00 to 20.00
During this time the cinema rooms & the mini pods would be starting to get busy as well as the cafe. The
retail space closes at 17.30.
20.00 to 02.00
Starting from 20.00 the cinema rooms would be filled as well as the mini pods. Since the cafe also sells
alcoholic beverages it will be closing later than usual on a weekend.
17.00 to 18.00
Around this time, most people would be finishing work around shoreditch and they might be heading to the
cafe for a drink or so, socialise with their friends and some maybe would be watching a film later and would
chill at the cafe for a bit. There will be shows starting from 12.00 and onwards.
18.00 to 22.30
During this time, the cafe would be busy with people ordering food & drinks and waiting in the area until
their show starts. The retail space would close at 19.30 and the cafe and during the weekdays the cafe
would be closing at 21.30. The last film would be showing at 22.00 and doors will close at 22.30
Mini Pods
Mini Pods
During Weekdays 09.00 to 22.30
10.00 to 02.00DuringWeekends
Retail Space
Cinema rooms
Cinema rooms
14. Using thin sheets
of plywood in
order to create
information, curiosity
and directing the
audience’s view &
pathways.
Using platforms
to help direct the
audience pathways.
Using skeleton like
structure to convey
the concept of pixels
as a design theme
within the space.
Exposed structure
which stands out
within the open
space.
Keeping the existing
structure.
Open space
which connects
the two streets
surrounding the
building.
Concept & Design Development Concept Development02
3D Design development & initial thoughts
Looking at how
I can connect
the structure
together.
15. Concept & Design Development Concept Development
3D Design development & initial thoughts
02
Wanting to create
an effect of
voyeurism by having
open pathways
throughout the
interior & different
levels.
Rooms playing as
being screens.
Closed of spaces
which are exposed
by its exterior.
Having an open cafe
and food service
point on the ground
floor and cinema on
other floors.
Some semi open
space, open space
and some closed of
spaces.
Using the idea
of pixels in order
to create the
design theme and
having the idea of
something emerging
from pixels.
having some
elements & spaces
which are exposed
within the overall
interior, and seen
while walking
throughout the
space.
Creating a void so
you can voyeur
what’s happening
on the ground floor.
Open spaces
allowing more
freedom of
movement around
the first floor.
Within the space
there are two arches,
possible location for
a lobby area which
serves drinks and
possible food.
Cinema poking
out to create
more walking
space.
Looking at the
overall plan of the
space and laying
out where things
should be.
Open, Semi Open & Close
My initial thought would be to design the space where
there would be three key element, an open space,
where the public can walk around freely, a semi open
where the cafe & retail will be that would serve the
customers, and a close space, where the cinema &
hired cinema pods would be located.
Horizontal & Vertical
Structure supporting
the rooms.
Horizontal & Vertical
Structure playing as
being pixels
16. Concept & Design Development Concept Development
Material Experimentation
02
Transparency
Form/Layers
Corrugated Card
This particular card is stretched and the further you stretch it the more revealing it is from the other side, creating this form of transparency. The
corrugated card is strong when is closed, however it becomes weaker once it is fully stretched out, making it very venerable. Applying this to the
design would create an illusion, making it interesting to voyeur.
Clear Acrylic & Metal Mesh
Layering the materials to create an effect of transparency, the more layers there are, the less reveiling it is from the other side. This also embodies
chracacteristics of the contrasting materials. The clear acrylic creates a neutral backdrop for the metal mesh.
Corrugated Card (Hexagon)
The shape of the card are hexagon, and it doesn’t stretches out like the one before. This one I was experimenting with positioning it in different
angels, and you look straight into the material, you’ll see through quite clearly, however as tilt it or move slightly away from it, you’ll start to see the
person from the other side disappearing. Applying this to the design, would create of distortion.
Mirror & Glass
Using mirror within the interior would create and illusion, allowing you to voyeur the other person without them noticing so easily, this is the drive
to my concept, I decided to rather than using mirrors to reflect others, is to use digital screen monitors which would record the person.
Position/Distortion
Reflection
17. The stairs stand out,
however it is in the
way of the pathway
in which connects
the two streets.
First floor is tight,
not much room for
a smooth flow of
movement.
Large open space,
the first floor
contains two small
cinema which
can hold up to six
audience, and one
large cinema which
can hold up to 16
audience.
What’s good about
this layout is the
sense of open
space, making
it easy to flow
around the space
without feeling too
claustrophobic,
ideally this layout
works better than
the others as a
cinema space.
Looking at best
possible ways of
positioning the
cinema and other
things and using
the space sensibly
without wasting
space.
I do see this layout
works best interms
of the financial
part, because the
ammount of cinema
rooms.
Possible access to
elevator?.
Stairs leading to
first floor.
More cinema
rooms, stairs
located in the
middle of the first
floor and ground.
Stair located in
the middle of the
space, and each
area is used up
wisely.
Possible to hold
4 mini cinema
pods.
Waste of space,
there is no use of
this area, perhaps
another cinema
can be placed.
Information desk. However the
stairs are in
the way of the
pathway which
ideally connect
the two streets.
Mini Cinema Pods
Main Cinema
The space also
have enough area
to contain three
mini cinema pods
and one small
information desk.
Concept & Design Development Concept Development
3D Design development & initial thoughts
02
18. Voyer Cinema
Venues
Shoreditch ManchesterWembley Park Regent’s Park
Voyer Cinema
FOXTROT
Shoreditch
Showing Today
More option
DIRECTED BY GENRESAMUEL MAOZ DRAMA
+
Shoreditch
Voyer Cinema
FOXTROT
Shoreditch
DIRECTED BY
PREMIER ADULT
GENRE
SAMUEL MAOZ
£15.20
DRAMA
Shoreditch
SELECT YOUR TICKET
0
Voyer Cinema
Shoreditch
Shoreditch
CHOOSE YOUR SEATS
FOXTROT
DIRECTED BY
GENRE
SAMUEL MAOZ
DRAMA
MINI CINEMA POD
CINEMA SEATS
£02.50 PP
£00.00 PP
0
0
Voyer Cinema
Shoreditch
Shoreditch
YOUR DETAILS
FOXTROT
DIRECTED BY
GENRE
SAMUEL MAOZ
First Name
Surname
Your Email
Confirm Email
Check this box for special bribes, incentives and Voyer Cinema listings each
week
DRAMA
Voyer Cinema
FOXTROT
Shoreditch
DIRECTED BY
BARCODE
Future more detail has been sent
to your email.
GENRE
SAMUEL MAOZ
DRAMA
Shoreditch
Thank you!
Design Performance & Presentation Branding
Branding & the steps on how to order your ticket through
the website
03
Voyer Cinema
Shoreditch
Shoreditch
FOXTROT
DIRECTED BY
GENRE
SAMUEL MAOZ
DRAMA
Cinema Pod No. 1
Cinema Pod No. 5
Cinema Pod No. 2
Cinema Pod No. 4
Cinema Pod No. 3
Cinema Pod No. 6
2
2 2
Unavailable
Unavailable
Unavailable
PODS & CINEMA AVAILABILITY
CINEMA ROOM
1.
When entering the website or the app, first thing you’ll see are what is on show for the coming weeks as well as events that
are happening depending on the location you are at. Since there are different venues, you are also able to pick where you
wanna go see the show.
4.
Once you have selected your ticket, you will be able to see what mini private pods or cinema rooms are avaliable, which is
highlighted in green, depending on the location you have selected, there might be more available.
5.
Once you have selected which one you want to go to, you’ll be listed with the final prices and you will be put into the next
page where you’ll have to fill out your details such as your name and contact detail.
6.
You’ll receive a bar-code in which you can now use it to access the private cinema pods, or room, if not you can also show
it to one of the staff members or kiosk to get your ticket.
6.
Once you have filled in your contact detail, you’ll be notified and you’ll get your ticket through you email address or app.
2.
Once you have picked a location such as shoreditch area, you’ll see what is on show at the area and you are also able to
pick which days you plan on going.
3.
Once you have picked the show that you are willing to watch, you’ll then be able to select your ticket and how many people
you are planning on going with.
19. Design Performance & Presentation Isometric Explosion
Isometric explosion of the structure within the current site
village underground
03
Staff Room
Contains staff
lockers and supplies
for the bar as well as
the retail space.
Cinema Rooms
Contains 12 seats
and a screen which
display the current
films.
Customer Toilets
Female & male toilet
rooms.
Glass facade
Entrance from
Hollywell Lane.
Buffalo Panels
Buffalo panels
supported by 50x50
steel structure
lighting strips
light going through
entire space within
the building.
Mini cinema pods
contains 2 seats and
a choices of films
with bookings made.
Steel Beams
50 x 50 Steel square
sheet tubes
Roof structure
Current roof
structure of
the Village
Underground.
Isometric explosion of the overall structure within the village
underground, showing in detail how the structure looks
20. Design Performance & Presentation Feature Breakdowns
Axometric view of the overall structure
03
Steel Structure
The steel structure are the main design element within
the interior. They act as pixels and they hold up the
cinemas. Below you can see the construction detail
on how they form.
M8 Bolt
Each Bolt is
spaced from
the top 25mm
to 50mm and
the other
starting from
50mm to 50mm
allowing to bolt
to overlap
50X50
Spacer bar
M8 Bolt
Spacer bar 25x25
AXONOMETRIC VIEW B
Detail of structure beam
PLAN VIEW C
Detail plan of cinema room
exterior
21. Design Performance & Presentation Feature Breakdowns
Axometric explosion of cinema room & private pod
03
Steel Sheet
2mm steel sheet to
cover up the timber
wood panel.
Timber panel
The timber panel is
thicker to hold the
structure up
Steel Sheet
2mm steel sheet to
cover up the timber
wood panel.
Neon lighting
Casting light and
showing different
room number
Neon lighting
Casting light and
showing different
room number
Ceiling light + wall
light
bespoke lighting
casting light within
the cinema room.
Cinema seating.
Exterior steel sheet
Interior lighting
Cinema Rooms
Depending on the location, in this case the cinema
is located in shoreditch and the cinema rooms
contains12 cinema seats and there are 5 rooms
located on the site. As you can see that the boxes are
meant to be lightweight and something to be easily
build on site.
Mini Cinema Pods
These are smaller versions of the cinema rooms, and
only contain 2 seats. They are great for friends & family
and can be accessed for a period of time through the
website or the app.
22. Design Performance & Presentation Isometric Explosion
Isometric Explosion (Outdoor)
03
Outdoor structure & bringing life into the
community
The idea is to have the pop-up cinema to be placed
anywhere, that means within different buildings, as
well as outdoors such as parks maybe even in space.
As you’ll see here, as the design assembled together
you’ll also see that more people starts to come, which
would create an area from dead to buzzing with
people, hopefully bringing life to the area.
23. Design Performance & Presentation Plans & Sections
Ground floor plan Village Underground (Not to scale)
03
Entrance from Hollywell Lane
Entrance from Great Eastern Street
Monitor Cafe First thing you’ll notice once entering the building
is the cafe to the right. The cafe provides hot & cold beverages as
well as fresh food which would be delivered to the cinema daily.
Mini Cinema Pods There are currently four individual private pods
which can be hired by the customers for a period of hours.
Cinema Room the ground floor cinema room contains twelve
seats, these cinema rooms can be hired for larger group of friends
& family.
Lift Disabled lift
Voyer Shop The retail space sells all sorts of items related to films
such as Blue rays, posters, magazines, books, clothing as well as
other merchandises. There will be a slot offered for the directors
of the films showing at the cinema, to help promote the film more.
Public Screens This part of the shop allows you to watch trailers
openly along side the rest of the interior. You can also use film
samples which are in the store and watch it before buying the
whole Blue-Ray
Reception/information desk Entering from Great eastern street,
on the left hand corner of the space, locates the reception area,
where staff are willing to assist the customers if there would be any
problems.
Stairs leading to first floor The first floor has more cinema rooms.
Stairs leading to first floor The first floor has more seating area.
24. Design Performance & Presentation Plans & Sections
First floor plan Village Underground (Not to scale)
03
Entrance from Hollywell Lane
Entrance from Great Eastern Street
Cinema Room The cinema room contains twelve seats, these
cinema rooms can be hired for larger group of friends & family.
Lift Disabled lift
Mini Cinema Pods There are currently four individual private pods
which can be hired by the customers for a period of hours.
Voyer Shop The retail space sells all sorts of items related to films
such as Blue rays, posters, magazines, books, clothing as well as
other merchandises. There will be a slot offered for the directors
of the films showing at the cinema, to help promote the film more.
Stairs leading to first floor The first floor has more seating area.
FoyerThe foyer help promotes the idea of voyeur below the space.
25. Design Performance & Presentation Plans & Sections
Section Drawings (Not to scale)
Section AA
Section BB
03
Entrance from Hollywell Lane
Entrance from Hollywell Lane
Entrance from Great Eastern Street
Entrance from Great Eastern Street
Voyer Shop The retail space sells all sorts of items related to films
such as Blue rays, posters, magazines, books, clothing as well as
other merchandises. There will be a slot offered for the directors
of the films showing at the cinema, to help promote the film more.
Cinema Room the ground floor cinema room contains twelve
seats, these cinema rooms can be hired for larger group of friends
& family.
Mini Cinema Pods There are currently four individual private pods
which can be hired by the customers for a period of hours.
Reception/information desk Entering from Great eastern street,
on the left hand corner of the space, locates the reception area,
where staff are willing to assist the customers if there would be any
problems.
Monitor Cafe First thing you’ll notice once entering the building
is the cafe to the right. The cafe provides hot & cold beverages as
well as fresh food which would be delivered to the cinema daily.
26. Design Performance & Presentation Plans & Sections
Cross Section Drawings (Not to scale)
03
Section CC
Mild Steel
powdered
coated
RAL 3020
Traffic Red
Structure
playing
as pixels
holding up
the main
structure.
30mm Deep
Elephant
Grating
Type SP
This is to
allow the
audience to
look below
and voyeur
whats
happening
underneath
them.
25mm
Buffalo
Board
Dark brown
wire Mesh
Pattern
Phenolic
film
The original
idea is to
have the
whole
Foyer to be
elephant
gratting .
however i
decided to
use buffalo
board
instead .
Materials
The whole design scheme is red and black, to create
a contrast against the busy bricks. Within the interior
there are mostly steel pieces that are built on site and
any other sites.
The joinery should be easy to built like scaffolding,
Customer Toilet Voyer Shop
The retail space sells all sorts of items
related to films such as Blue rays, posters,
magazines, books, clothing as well as other
merchandises. There will be a slot offered
for the directors of the films showing at the
cinema, to help promote the film more.
Cinema Room
Section cut of the cinema.
These cinema rooms can be hired for larger
group of friends & family.
Mini Cinema Pods
Private pods which can be hired by the
customers for a period of hours.
Entrance from Hollywell Lane
27. 22903040
44002040
Design Performance & Presentation Plans & Sections
1.50 Detailed Section Drawing
03
90
50mm Celotex
Sound
Insulation
Board.
PLAN VIEW C
PLAN VIEW DPLAN VIEWAXO VIEW
2200 4400
22903040
Self taping fixing with nut
head, satin
stainless steel
finished nut.
5mm Acoustic
Insulation -
Thermal
Economices
Ref. E-FC12
Timber stud
Structure
M8 Bolt
Spacer bar 25x25
25mm Buffalo Board
Dark brown wire Mesh
Pattern Phenolic film
SECTION A
AXONOMETRIC VIEW B
Detail through first floor
structure
Detail of structure beam
30mm Deep
Elephant Grating
Type SP
25 x 10mm SHS
50 x 20mm SHS
M8 Bolt
Each Bolt is
spaced from
the top 25mm
to 50mm and
the other
starting from
50mm to 50mm
allowing to bolt
to overlap
50X50
Spacer bar
Detail plan of cinema room
exterior
Detail plan of structure
beam
28. Design Performance & Presentation Visual Communication
Facade from Hollywell Lane
03
Poster Advertisement
Having advertisement outdoors help people understand what’s
showing and hopefully attracts them to know more about what it
is about.
Lighting strips
When entering the building the first thing you’ll notice is that there
are light strips contrasting in mild yellow against the coated red
beams. This is to also attract the audience from outside in.
Seating area/booths
Not only the seating is located in the cafe, but there are some
located along the private pods.
Foyer
Goingupthefirstfloor,youcanhaveaglimpseofwhatishappening
on the first floor.
29. Design Performance & Presentation Visual Communication
Entrance from Hollywell Lane
03
Touch Screens/Kiosk
The kiosk allows you to order tickets on the Voyer website & it
allows you to browse for events & shop for merchandises available.
Monitor Cafe/Voyer Cafe
First thing you’ll notice once entering the building is the cafe to the
right. The cafe provides hot & cold beverages as well as fresh food
which would be delivered to the cinema daily.
Voyer Shop
The retail space sells all sorts of items related to films such as
Blue rays, posters, magazines, books, clothing as well as other
merchandises. There will be a slot offered for the directors of the
films showing at the cinema, to help promote the film more.
Foyer
Goingupthefirstfloor,youcanhaveaglimpseofwhatishappening
on the first floor.
Seating area/booths
Not only the seating is located in the cafe, but there are some
located along the private pods.
30. Design Performance & Presentation Visual Communication
Entrance from Hollywell Lane
03
Mini Cinema Pods
There are currently four individual private pods which can be hired
by the customers for a period of hours.
Neon Signs
Neon signs that show the customers where the cafe & the retail is
located.
Elephant Grating
These grating was inspired from experimenting with the materials,
this grating allows the customers on the first floor, even ground
floor to voyeur what’s happening.
31. Design Performance & Presentation Visual Communication
Accessing the mini pods
03
The pod can be
hired for a period of
time by using your
phone, you can pick
the date, the time
and the film you
wanna watch.
Once accessing the
pod through your
mobile app, the
sign will go green
allowing you to open
the door and enter
the pod.
Unlock the pod by
using your phone or
entering code.
Neon numbers on
each pod to help
indicate which one
to go to.
Red indicating that
the pod is occupied.
Green indicating
that the pods are
available.
32. Design Performance & Presentation Visual Communication
Mini pods
03
Lighting strips
The light dips down once the film starts, the customers will be
allowed to control the lighting as wish, however once their time is
over the lighting would brighten up and the screen shuts.
Storage space
These storage are for the customers to put away their bags and
other possession that might be in the way whiles watching the film.
Sound acoustic panels
The acoustic panels help keep the sound to the maximum, helps
get the sound flowing better within the space and keep the
atmosphere warm.
33. Design Performance & Presentation Visual Communication
Monitor Café/Voyer Cafe
03
Voyer bar
The bar contains cold & hot beverages, food such as popcorns and
cold sandwiches.
Second Floor
There are more seating going upstairs. There are also Digital kiosk
which allows you to order tickets on the Voyer website & it allows
you to browse for events & shop for merchandises available.
Screen Monitors
The screens shows different events such as recording who is
entering the cinema, showing movie trailers, showing when the
next film event or talk show will happen as well as showing the next
screening in the cinema rooms.
Voyer Cafe Logo
The logo is embedded within the side of the bar counter making a
clear idea that this cafe is part of the cinema.
34. Monitor screens that show different things.
Monitor screens are located around the interior of the
building.
Next events or films that are available next week
Monitor screens will show the next event that is
happening, such as festivals, talk show and such.
Film trailers
Monitor screens will show film trailers to keep the
audience within the interior entertain.
Next show happening
The screen monitor time to time will spawn the next
show that is happening within the cinema rooms so
that you’ll won’t miss it.
Self recording
There will be CCTV cameras located around the space
recording you. For example next to the entrances,
you’ll be recorded entering in and there will be a 15min
delay, so once you reach to the bar you’ll see yourself
walking in.
Design Performance & Presentation Visual Communication
Monitor Screens acting as mirrors/reflection
03
35. Design Performance & Presentation Visual Communication
Entrance from Great Eastern Street
03
Screen Monitors
The screens shows different events such as recording who is
entering the cinema, showing movie trailers, showing when the
next film event or talk show will happen as well as showing the next
screening in the cinema rooms.
Information desk/reception desk
Over in the reception desk you’ll be able to get information on
what is happening, the staff will assist you when you are unsure of
anything.
36. Design Performance & Presentation Visual Communication
Voyer Shop
03
Voyer Shop
he retail space sells all sorts of items related to films such as
Blue rays, posters, magazines, books, clothing as well as other
merchandises. There will be a slot offered for the directors of the
films showing at the cinema, to help promote the film more.
Screen Monitors
The screens shows different events such as recording who is
entering the cinema, showing movie trailers, showing when the
next film event or talk show will happen as well as showing the next
screening in the cinema rooms.
Public Screens
This part of the shop allows you to watch trailers openly along side
the rest of the interior. You can also use film samples which are in
the store and watch it before buying the whole Blue-Ray
Pay-point
This part of the shop is where you go to purchase your items from
the store.
37. Design Performance & Presentation Visual Communication
View of the first floor
03
Cinema Rooms
The cinema room contains twelve seats, these cinema rooms can
be hired for larger group of friends & family.
Neon Signs
Neon signs that show the customers where their film screening will
be.
Elephant Grating
These grating was inspired from experimenting with the materials,
this grating allows the customers on the first floor, even ground
floor to voyeur what’s happening.
38. Design Performance & Presentation Visual Communication
Inside of the cinema rooms
03
Lighting strips
The light dips down once the film starts and once the film finishes
the lighting would brighten up and the screen shuts.
Cinema Rooms
The cinema room contains twelve seats, these cinema rooms can
be hired for larger group of friends & family.
39. Design Performance & Presentation Visual Communication
Section Visual
03
Cinema Rooms
The cinema room contains twelve seats, these cinema rooms can
be hired for larger group of friends & family.
Screen Monitors
The screens shows different events such as recording who is
entering the cinema, showing movie trailers, showing when the
next film event or talk show will happen as well as showing the next
screening in the cinema rooms.Hollywell Lane Great Eastern Street
Mini Cinema Pods
There are currently four individual private pods which can be hired
by the customers for a period of hours.
40. Design Performance & Presentation Visual Communication
Facade from Great Eastern Street
03
Voyer Cinema Logo
The logo is in neon lighting which stands out against the rest,
attracting the audience in.
Poster Advertisement
Having advertisement outdoors help people understand what’s
showing and hopefully attracts them to know more about what it
is about.
41. Design Performance & Presentation Visual Communication
Overall Design
03
Cinema Rooms
The cinema room contains twelve seats, these cinema rooms can
be hired for larger group of friends & family.
Monitor Cafe/Voyer Cafe
First thing you’ll notice once entering the building is the cafe to the
right. The cafe provides hot & cold beverages as well as fresh food
which would be delivered to the cinema daily.
Voyer Shop
he retail space sells all sorts of items related to films such as
Blue rays, posters, magazines, books, clothing as well as other
merchandises. There will be a slot offered for the directors of the
films showing at the cinema, to help promote the film more.
Mini Cinema Pods
There are currently four individual private pods which can be hired
by the customers for a period of hours.