Joseph DeMasi graduated from Radford University with degrees in Communications and Advertising and a minor in Sociology. As Assistant Sales Manager at Student Media Advertising, he increased sales by 50% and recruited and trained new staff. Previously as Sales Representative, he exceeded $6,000 in outside sales. He also worked as a Marketing Consultant, generating a 50% sales increase through craft beer tastings.

1. Radford University Fall 2011 - Spring 2015
• Major: Communications - Advertising
Minor: Sociology
Assistant Sales Manager, Student Media Advertising Fall 2014 - present
• Generated outside sales growth of 8,000 a 50% organizational increase.
• Facilitated campaigns through copywriting, and strategic development.
• Recruited and trained graphic designers and sales representatives to fill positions.
Sales Representative, Student Media Advertising Fall 2013 – Spring 2014
• Sole account executive for student media and it’s six advertising outlets.
• Outside sales accumulating to $6,000+ through print and online ad-space.
• Reached clients through effective cold calls, emails, and door to door outreach.
• Coordinated with national clients, as well as small local businesses.
Marketing Consultant and Tasting Host, Barrel Cave Wines Spring 2015
• Generated a sales increase of 50% while hosting craft beer tastings.
• Created deliverables to increase foot traffic and overall sales.
• Coordinated with distributors on inventory selection for tasting events.
• Applied knowledge of product placement and presentation to produce results.
Skills Sets
• Commitment and enthusiasm when working with a team.
• Seasoned in written communications in sales and editorials fields.
• Plan and execute creative with graphic designers and clients.
• Resolve customer complaints regarding sales and service.
• Effeciently settle managerial disputes.
• Ability to think quickly on feet.
Associations
• Cox Wrestling Club - Cox H.S AAA State Champions (2004-2011)
• AAF - American Advertising Federation Student Chapter (2012 - 2015)
• The Tartan (Student Run Newspaper) Editorial/Advertorial Writer (2014 - 2015)
Avaliable on request.
Joseph DeMasi
757-717-3886• Jdemasi@radford.edu • 4526 Lookout Rd, Virginia Beach
Education
Experience
References