Oracle Analytics Cloud: Connect, Prepare, Explore, Share. Liberate data and connect to more than 50 different data sources. Powerful tools for auditable and traceable data blending, wrangling, and cleansing. Intuitive and rich exploration with self-service data visualization. Build collective intelligence by collaborating with peers and socialize insights across then organization or the world.

1. Adaptive Intelligence
What’s Next in Business Analytics
Rich Clayton
Vice President Business Analytics
Oracle Corporation
@richardmclayton

2. Insights for Business
Sales Initiative
Rich Clayton
Vice President
Product Strategy
Adaptive
Intelligence
Systems

3. Machine Learning
is based on algorithms
that can learn from
data without relying
on rules-based
programming.
McKinsey
The New
Technology
Enabler

4. MACHINE AUTOMATION
Simplify execution
of repetitive
computational,
statistical actions
PEOPLE JUDGEMENT
Model inputs factors
and training data,
improve data
imperfections,
model usage (ethics)
Adaptive Intelligence – Best of Both Worlds

5. Oracle
Believes
Adaptive Intelligent Systems
are just around the corner
Data science communities
and algorithms are rapidly growing
Human judgement will be augmented,
not replaced by machines
Machine generated narratives will
improve business productivity

6. Confluence of Events Happening Simultaneously

7. WORK
LIFE
Next Best Offer
Recruiting Best Candidates
Fraud Detection
Supply Chain Automation
Predictive Maintenance
Optimize Payment Terms
Boost Data Center Efficiency
Personalized Shopping
Personalized Medicine
Personalized Entertainment
Improved Navigation
Self-Driving Cars
Virtual Assistants
Wealth Management
New Opportunities
for Work and Life

8. 8
KEY RESULTS
Increase in
Online Booking
Rate
Passengers
Convert To Top 3
Recommendations
Customers
Targeted
Weekly
14% 41% 30k
Personalizing the
Customer Experience
Effectively integrated data from multiple
sources to deliver targeted offers and
create a continuous learning loop
Increased incremental revenue for
Shore Excursions, Indulgences, Spa and
Dining by optimizing cross-sell and up
sell offers through adaptive learning
and multi goal arbitration
Offered more personalized experience
through various channels – online, email,
and onboard

9. Artificial Intelligence Beer
Consumer-designed
Talk or text the algorithm
Millions of ingredient combinations
Even more palates
Uses Bayesian Theory

10. Copyright © 2017, Oracle and/or its affiliates. All rights reserved. 10
Ever Wonder…
• Why do you receive 100 push notifications per day
on your mobile but 0 from your business?
• What your analytics systems are doing while you
are sleeping?
• Why you spend so much time explaining simple
variances when much can be automated?
• Why you can ask our mobile for directions
to find nearest restaurant but you can’t
ask your system how revenues are
trending in Italy?

11. Consolidate
Many Sources
Interactive
Visualization
Defined
Models
Adaptive Intelligence Platform
Human to Machine
Auto Explain Contextual
Insights
Self-Learning
Algorithms
Programmatic
Integration
Recommend
Best Action
Machine to Human

13. Copyright © 2017, Oracle and/or its affiliates. All rights reserved. 13
Self-Learning Contextual Insights
Anticipates questions through self-learning
• Infuse data-based insights into daily activities
• Get customized feeds based on what you are
interested in, when and where you are interested in it,
and who you collaborate with
• Anticipates your needs and delivers appropriate
information to help you make better informed
decisions throughout the day
• Use your device’s voice capabilities to obtain answers
13

15. Copyright © 2017, Oracle and/or its affiliates. All rights reserved. 15
Natural Language Generation
• NLG as standard visualization type
• Narrative auto-generated based on visual grammar
• Building block for other conversational interface
capabilities
15
What is it?
Why it matters?
• As analytic interfaces become more conversational,
you need words in natural language to enhance the
meaning of visualizations
• Summarizing and highlighting salient points on a
chart allows users to focus on what matters and helps
filter out the noise

16. Oracle
Analytics
Cloud
Connect
Prepare
Explore
Share
Liberate all data and connect connect to
more than 50 different data sources
Powerful tools for auditable and traceable data blending,
wrangling, and cleansing
Intuitive and rich exploration with
self-service data visualization
Build collective intelligence by collaborating with peers
and socialize insights across the organization or the world
1