1. Introduction
Seminar 3
Internet: Business with User Data?
Josep Bardallo - 2012

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DNT
 DNT (“do not track”) : The do not track header is a proposed HTTP header
field that requests that a web application disable either its tracking or cross-
site user tracking (the ambiguity remains unresolved) of an individual user.
 In December 2010, Microsoft announced support for the DNT mechanism in
its Internet Explorer 9 web browser, followed by Mozilla's Firefox, Apple's
Safari, and Opera all later added support. The stable version of Google
Chrome does not support DNT yet, but the pre-release builds have option to
enable it.
 In June 2012, Microsoft announced that the Do Not Track option would be
activated by default in Internet Explorer 10 on Windows 8 as part of its
commitment to user privacy.

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“Internet Association”
 Recently the “Internet Association” has been created. Their claim on the
website is “We are the unified voice of the Internet economy”. They then
state that they represent the interests of America’s leading Internet
companies and their global community of users. The real message follows
afterwards: “We are dedicated to advancing public policy solutions to
strengthen and protect internet freedom, foster innovation and economic
growth and empower users”.
 This could also be read somewhat differently: We are the lobbyist
organization which will try to avoid everything that can stop us from
building our business based on the data we have obtained about our
users. We don’t want enforcement of privacy laws. In fact, the Internet
Association has been created in response to the DNT (“do not track”) and is
targeted against the FTC (Federal Trade Commission) and others who are
driving this concept.

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Class discussion and Report
 See:
 http://www.youtube.com/watch?v=i81ZMrRX6gI
 http://www.youtube.com/watch?v=ypyN-o9db8I
 Work in teams:
 Open discussion about data privacy in your business. Will you use DNT ?
 5’ speak conclusions each team (to entire class), and open discussion
 Report for the next day

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Bibliography
 Basic Bibliography
 Internet association http://internetassociation.org/
 http://blogs.kuppingercole.com/kuppinger/2012/10/04/internet-association-a-lobbying-organization/
 http://donottrack.us/

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Bibliography
 Basic Bibliography
 Internet association http://internetassociation.org/
 http://blogs.kuppingercole.com/kuppinger/2012/10/04/internet-association-a-lobbying-organization/
 http://donottrack.us/