3. What can we do for our customers?
We h l
W help our customers gaining
t i i
&
through…
4. What can we do for our customers?
1 Better and faster understanding of business:
• Customers behavior, profiles, classification, clusters
• Key factors of business success or underperformance
• Identifying hidden opportunities, risks and threats
y g pp ,
• Predictions:
o Best targets, best product to recommend, best channel
o Churn: early assessment of customer value
o What next?
5. What can we do for our customers?
2 Better and faster decision making
• Monitoring key factors near real time
• Taking actions immediately on a workflow way
7. What makes us different and unique?
1. Using powerful and easy to
gp y
use analytic techniques
2. Giving autonomy to
business users
3. Reducing dramatically IT
workload
4. High Performance with large
data volume
5. No need for cubes or
metadata