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| firstbird1
2014
Selected from 500 startups
across 65 nations
- Microsoft Ventures -
2014
Top 3 Austrian Startups
- Trend@ventures -
2014
Winner of the HR
Innovation Slam Audience
Voting
- Zukunft Personal –
Recruiting for Pioneers.
Referrals are proven to be the most efficient
recruiting channel!
Better Applicants
Via referrals you increase your reach to passive candidates who are currently not looking for a new job.
Moreover, recommended candidates have a better cultural and professional fit.
Recruit faster and cheaper
On average, 3 out of 7 referred candidates get hired.
More sustainable
There is a 15% lower probability that recommended candidates resign during their first year.
Corporate culture
If referrals are successful, the loyalty of the “referrer" to the company increases and therefore has a positive
effect on your corporate culture.
Our Objective:
We want to increase the number of hires
via employee referrals.
5%* 10%*
50%
*Average number of hires which are generated
via employee referrals:
No Employee Referral Program
The Potential of digital Employee
Referral Program
Manual Employee Referral Program
How referrals work in practice
Problems of manual Employee Referral Programs
No transparency &
traceability
Referrers are not informed
about the status of their
referrals, which has a dis-
encouraging effect on the
referrer. Moreover, companies
can`t track which employees are
recommending candidates.
Money as sole motivator
Error-prone reward process High administrative time
and effort
No information about
open jobs
Referrers don´t get informed
actively about open jobs.
Therefore most of the referrers
are inactive.
Only 10% of employees are
motivated by money to refer
candidates. Nevertheless, it is
often the only motivator
companies use
No usage of social networks
Employees often have huge
social networks. A manual
Employee Referral Programs
does not make use of them.
Unclear rules and bad traceability
of referrals lead to reward
discussions and mistakes.
It is a high demanding task to
manage an Employee Referral
Program successfully.
firstbird solves these problems
firstbird is a digital Employee Referral Tool which
motivates employees to refer more candidates and
to share jobs in their social networks.
1. Employees get informed actively
about new jobs.
2. Employees refer candidates and
share jobs in their social networks.
3. Employees get automatically
informed if one of their candidates
apply.
How does firstbird work?
What’s the benefit of firstbird?
Employees get automatically informed via Email and in their
newsfeed about the status of their candidates und the successes
of their colleagues.
• The achievements of the employees get transparent.
• Employees can compare how good they perform.
• Special achievements, like the hire of an employee, are visible
for all employees.
Fully automated communication Playful motivation & competition
About firstbird
• firstbird is a start-up based in Vienna. firstbird
is supported by Microsoft Ventures and the
EU Technology fund.
• firstbird is successfully implemented in
40+ companies in Germany, Austria and
Switzerland.
• Our clients were able to decrease significantly
the costs for headhunters and online job
boards.
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firstbird Management presentation

  • 1. | firstbird1 2014 Selected from 500 startups across 65 nations - Microsoft Ventures - 2014 Top 3 Austrian Startups - Trend@ventures - 2014 Winner of the HR Innovation Slam Audience Voting - Zukunft Personal – Recruiting for Pioneers.
  • 2. Referrals are proven to be the most efficient recruiting channel! Better Applicants Via referrals you increase your reach to passive candidates who are currently not looking for a new job. Moreover, recommended candidates have a better cultural and professional fit. Recruit faster and cheaper On average, 3 out of 7 referred candidates get hired. More sustainable There is a 15% lower probability that recommended candidates resign during their first year. Corporate culture If referrals are successful, the loyalty of the “referrer" to the company increases and therefore has a positive effect on your corporate culture.
  • 3. Our Objective: We want to increase the number of hires via employee referrals.
  • 4. 5%* 10%* 50% *Average number of hires which are generated via employee referrals: No Employee Referral Program The Potential of digital Employee Referral Program Manual Employee Referral Program How referrals work in practice
  • 5. Problems of manual Employee Referral Programs No transparency & traceability Referrers are not informed about the status of their referrals, which has a dis- encouraging effect on the referrer. Moreover, companies can`t track which employees are recommending candidates. Money as sole motivator Error-prone reward process High administrative time and effort No information about open jobs Referrers don´t get informed actively about open jobs. Therefore most of the referrers are inactive. Only 10% of employees are motivated by money to refer candidates. Nevertheless, it is often the only motivator companies use No usage of social networks Employees often have huge social networks. A manual Employee Referral Programs does not make use of them. Unclear rules and bad traceability of referrals lead to reward discussions and mistakes. It is a high demanding task to manage an Employee Referral Program successfully.
  • 6. firstbird solves these problems firstbird is a digital Employee Referral Tool which motivates employees to refer more candidates and to share jobs in their social networks.
  • 7. 1. Employees get informed actively about new jobs. 2. Employees refer candidates and share jobs in their social networks. 3. Employees get automatically informed if one of their candidates apply. How does firstbird work?
  • 8. What’s the benefit of firstbird? Employees get automatically informed via Email and in their newsfeed about the status of their candidates und the successes of their colleagues. • The achievements of the employees get transparent. • Employees can compare how good they perform. • Special achievements, like the hire of an employee, are visible for all employees. Fully automated communication Playful motivation & competition
  • 9. About firstbird • firstbird is a start-up based in Vienna. firstbird is supported by Microsoft Ventures and the EU Technology fund. • firstbird is successfully implemented in 40+ companies in Germany, Austria and Switzerland. • Our clients were able to decrease significantly the costs for headhunters and online job boards. Aktuelle Kunden