15. STEP 5: Selecting a Pricing Method Markup Pricing Target –return Pricing Perceived –Value Pricing Value Pricing Going –rate Pricing Auction type Pricing
16. Concept 7:Markup Pricing Kotler: Parker Hannifan Local: Dog food Retail Industry Medical: Immunization in private practice of Pediatricians
17. STEP 6: Selecting the Final Price Impact of other marketing activities Company pricing policies Gain and Risk sharing pricing Impact of price on other parties
19. Concept 8:Geographical Pricing Kotler: Procter and Gamble 320g Tide Clean White Local: Gold Eagle Beer Medical: Various Profession fees depending on the hospital
20. Concept 9:Differentiated Pricing Kotler: Baltimore Orioles Local: Premium Movies Medical: Price of Medicine in India v.s Philippines
21. Concept 10:Responding to Competitor’s Price Change Kotler: General Mills v.s. Kellogg’s Local: Asiacraft Boat Manufacturer Medical: RiteMedv.s. Generics
22. Outline: Price Strategies and Programs Consumer Psychology and Pricing Reference Prices Price –quality Inferences Setting the Price Market –Penetration Pricing Price Optimization Experience Curve Pricing Analyzing Competitor Price Mix
23. Outline: Price Strategies and Programs Markup Pricing Price Adaptation Geographical Pricing Differentiated Pricing Respond to Competitor’s Price Change
24. My Conclusion: Price Strategies and programs Consumer’s Perspective Knowledge of Competition And excellent marketing.
25. 25 Developing Pricing Strategies and Programs Chapter 14 Jose Eduardo D. Legarda ASMPH Batch 2012