Pecha kucha text for powerpoint

1. PechaKucha.
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Helloeverybody,myname is JornBuysse andtoday I’mgoingto talkabout Wiedenkennedyitis an
advertisingagencythatisknownforhisqualityandeffective advertisements.The agencywantsto
create a strongrelationshipbetweencompaniesandtheircustomers.
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The famousorganisationwhichwasfoundin1980.Has officesall overthe worldfromNew Yorkand
Sao Pauloto Shanghai andTokyo.The officeshave differentpolicies,whichisnecessarytocreate ads
for differentregionsof the world.
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Thisis a picture fromthe site fromWiedenKennedy withacouple of employees .It’sasignof
respectto the people whoworkforthe company .Because the creative communitybehindthe
associationare the brainsbehindthe achievements.
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As youcan see here I have 2 pictureswhere youcan see a couple companieswiedenkennedy
Represents.Theseare veryfamous companieslike Facebook/ Coca-Cola/ESPN /NikeandEA but also
one that islessknownforus and that isOldSpice.
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Thisis the fail harderwall.Thiswall issituatedormade inthe Portlandoffice andismade of push-
pins.Andthe meaningof this wall is,youcannotbe successful withoutfailure .Itsaysyouneedtotry
harderand that takesstrengthof character .
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The company alsohas an ownword.Theyuse it as an iconfor theirorganisationandiscalled
“Wiedenisms”.
A couple of quotesare
“A white wall isamissedopportunity.”
“Creativitycomesoutbothends”
“Do somethingpeople will love”.
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WiedenKennedysuccess,theywontwoemmyawardsfortelevisionad,one advertisementwasfor
Nike .Afterthat theywere alsocalledglobal agencyof the yearin2007 . Andfor havingthe best
advertisementinthe superbowl inthe year2008.

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Thiswas a special advertisementmade forthe Us openbyHeineken.Where people hattosat down
inthe referee seattogetthe crowdquiet.Many triedbutonlyone womensucceeded.She asked
herman to marry her andgot everybodysilent.Andwon2ticketsforthe US open.
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Make inIndia, takesan overworkedphrase andturnsitintoa powerful call toaction.The lionisthe
national emblemandstandsforstrength,courage andwisdom.Here youcansee that eventhe
governmentfromacountryneedsadvertisement.
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Netflix haschosenWiedenKennedyAmsterdamtorepresenttheirproduct.The slogan“greatthings
start withNetflix”,isreflectedinthe commercialwithcatchyscenesandcinematicsound.The slogan
isalso a guidingphrase forthe company.Everythingturnsintoaninspirationaladventure.
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The thinkingprocessbehindthe Coca-Colacommercial isthatthe internetcan be usedtospread
happinessorhate.To eitherhurtor make someone’sday.Inthe endit’swhateverwe wanttomake
fromit. Let’smake ithappy.
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the nextone isweightwatchersfast-foodlike we seeeverydayFrenchfries,burgers,andsteaksare
everywhere.Withthisadweightwatcherswanttoshow theywill helpyoutotake backcontrol.
Andto be eatmore healthyfoodinthe future.
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We all knowthe commercialsfromherbal essences.There isabeautifulwomen/alovelyshampoo
and somethingwe cancall paradise.The wiedenkennedyteamgivesusasa customerthe feeling
that we can smell,andbe as beautiful asthose womeninthe commercial.
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OldSpice isa commercial Iwantto talka little more about.The man your mancouldsmell like isthe
mostsuccessful WiedenKennedyproduction.Because itisone of the topviewedcommercialswith
over50 millionviewers.

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Afterthe commercial theyintroducedthe response campaign.Theyfilmedover100 videoresponses
to fansand celebritiesfromquestionsaskedontwitter,Facebook,redditandmore.Soeverybody
was into it.
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These real-timemessageswere postedonYouTube,itwasa real internetsensation.Andbecameone
of the fastestgrowingandmostpopularinteractive campaigninthe history.A lotof people likedthe
fastand funnyresponsesfromthe campaignteam.
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Here you see the popularityof the campaignandas youcan see it wasgoingout the roof in 1 day
almost6 millionviewsonYouTube.The seconddaythey had8 out of 11 most popularvideosonthe
web. Andaftera weekmore than40 millionviewersonline.
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Oldspice became the numberone mostviewedbrandonYouTube.Theirwebsite use increasedwith
300% . Alsothe Facebook interactionwentupwitha boostfrom800%. Andas last theirTwitterpage
increasedwith2700%.
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As nextthe salesfromoldspice ina yearwentup in27% andin the last3 monthsthat yearwith
more than 50 % . Thiswas a huge boostthanksto the campaignthe brandbecame againnumberone
inbody washformen.
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A goodagencylike WiedenKennedycanchange yoursales and overall impressionfromabrandwith
creative andinnovative ideas.Asanagencyyouneedtoshow somethingthatpeople will love.Thank
youfor your attention!.