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A Short Guide to the World of Cycle Highways - 31 March 2022 JVD - Balázs Mór Club Webinar
- 1. Foto © Stefan dewickere A short Guide to the World of Cycle Highways Joris Van Damme Presentation 31 March 2022 Balázs Mór Club for urban transport experts of Budapest BKK (Centre for Budapest Transport)
- 2. 1. Who is Joris? 2. The world of cycle highways around Brussels 3. What is a Cycle Highway? 4. How to plan, design, promote… Cycle Highways? 5. When do you start with branding & wayfinding?
- 3. Foto © Stefan dewickere Joris… - is a Cycle Highway planner & designer - likes to form cycle highway coalitions in the wider region around Brussels & Europe
- 4. Foto © De Buren www.cyclehighways.eu More and more regions in Europe enter the Cycle Highway era (European CHIPS project)
- 5. Regionale cykelstråk, Stomcykelstråk, Supercykelstråk, Sweden Snelfietsroutes, Netherlands Réseau Cyclable à Haut Niveau de Service" (RCHNS), Réseau Express Vélo (REV), France Sykkelekspressveg er, Ekspresssykkelvei er, Norway Baana, Finland Cycle Superhighways, England Supercykelstier, Velostrada, Denmark Ciclovia, Spain Fietssnelwegen, Cyclostrades, Corridors cyclables Belgium Radschnellweg, Germany And probably many more… European Map of Potential Cycle Highways www.cyclehighways.eu
- 6. 1. Who is Joris? 2. The world of cycle highways around Brussels 3. What is a Cycle Highway? 4. How to plan, design, promote… Cycle Highways? 5. When do you start with branding & wayfinding?
- 7. IDENTITY CARD Name: Fietssnelwegen (Cycle Highways) Year of Birth: 2012 – baptised in 2016 Region: Province of Flemish-Brabant Collaborators: 65 municipalities Website: https://fietssnelwegen.be/
- 10. Brussels Louvain
- 11. Brussels
- 12. Louvain Brussels
- 13. We call it Fietssnelweg - Cycle Highway For this word has magic power
- 14. The magic of the word ‘fietssnelweg’ Without magic
- 15. Without magic Role reversal The magic of the word ‘fietssnelweg’
- 16. Foto © De Buren SMALLER ZONE OF CONFLICT
- 17. 20 30 8 BICYCLE FLOW STRATEGIES 50 70 120 ?
- 18. 30 50 70 120
- 20. 20 30 ISLAND Or ROUNDABOUT TRAFFIC LIGHTS with bicycle detection PRIORITY FOR CYCLISTS 1 2 Cycle Street with or without narrowing car lane 4 shared space/Square BRIDGE/TUNNEL 3 50 70 120 1 1 2
- 21. Louvain Brussels Does longer distance cycling make sense?
- 22. Yes
- 23. Yes
- 24. Yes for several reasons Does it make sense with slower speeds? ?
- 25. They can also be used for shorter trips Cycle Highways are a backbone! Sometimes in combination with a train,…
- 26. People love to cycle longer for their health
- 27. People love to cycle longer for their health
- 28. A Cycle Highway a day keeps the doctor away People know that:
- 29. shrink A Cycle Highway a day keeps the doctor away fitnessclub People know that:
- 30. Cycle Highways are very important sports infrastructures
- 31. 0 km 371 km Bad Good Unknown Well-known Ad hoc project Institution KM COHERENT CYCLE HIGHWAY QUALITY OF COHERENT CYCLE HIGHWAY PRODUCT ACCEPTANCE ORGANIZATION ROOTING GENESIS 2012 2045 2022 50 km 2016 When did we start?
- 32. GENESIS 2045 2022 2012 FietsGEN - RER Vélo Cross-border study around longer distance cycling connections 15 km 2016
- 37. GENESIS 2045 2022 78% of all trips < 15 km
- 38. GENESIS 2045 2022 2012 2014 We needed an easy name a brand,… and some
- 39. GENESIS 2045 2022 2012 2015 Cross-border collaboration for a coherent cycle highway network & brand 5 Flemish provinces 2014
- 40. GENESIS 2045 2022 2012 2016 Leuven New logo and network with F-numbers
- 41. First cycle highway with new wayfinding GENESIS 2045 2022 2012 2016
- 43. GENESIS 2045 2022 2012 2016 www.cyclehighways.eu One website fietssnelwegen.be 2018 European CHIPS project…
- 44. 1. Who is Joris? 2. The world of cycle highways around Brussels 3. What is a Cycle Highway? 4. How to plan, design, promote… Cycle Highways? 5. When do you start with branding & wayfinding?
- 45. “A cycle highway is a mobility product that provides a high-quality functional cycling connection. As backbone of a cycle network, it connects cities and or suburbs, residential areas and major (work) places and it satisfies its (potential) users.” https://cyclehighways.eu/
- 50. 0 km 371 km Bad Good Unknown Well-known Ad hoc project Institution KM COHERENT CYCLE HIGHWAY QUALITY OF COHERENT CYCLE HIGHWAY PRODUCT ACCEPTANCE ORGANIZATION ROOTING GENESIS 2012 2045 2021 50 km 2016 COHERENT CYCLE HIGHWAYS
- 51. 0 km 371 km KM COHERENT CYCLE HIGHWAY 50 km 111 km not cyclable 210 km cyclable without wayfinding 50 km COHERENT CYCLE HIGHWAY …
- 52. 0 km 371 km KM COHERENT CYCLE HIGHWAY 50 km
- 55. 0 km 371 km Bad Good Unknown Well-known Ad hoc project Institution KM COHERENT CYCLE HIGHWAY QUALITY OF COHERENT CYCLE HIGHWAY PRODUCT ACCEPTANCE ORGANIZATION ROOTING GENESIS 2012 2045 2021 50 km 2016 QUALITY of coherent cycle highways
- 56. Width Quality of cycling street Safe crossings Lighting Quality of wayfinding Lighting Bad Good QUALITY OF COHERENT CYCLE HIGHWAY bidirectional paths of at least 3 meters
- 57. interuptions still a lot of intersections without priority, tunnels,… Bad Good QUALITY OF COHERENT CYCLE HIGHWAY Still a lot of small cycle paths Attractiveness: importance of travel pleasure!
- 58. 1. Who is Joris? 2. The world of cycle highways around Brussels 3. What is a Cycle Highway? 4. How to plan, design, promote… Cycle Highways? 5. When do you start with branding & wayfinding?
- 60. 0 km 371 km Bad Good Unknown Well-known Ad hoc project Institution KM COHERENT CYCLE HIGHWAY QUALITY OF COHERENT CYCLE HIGHWAY PRODUCT ACCEPTANCE ORGANIZATION ROOTING GENESIS 2012 2045 2021 50 km 2016 Product acceptance
- 61. economies of scale 5 Flemish provinces + Brussels share one network-brand one type of wayfinding one website www.fietssnelwegen.be with navigation tool in ‘21 Unknown Well-known PRODUCT ACCEPTANCE More uniform BUZZ Better integration in diverse touchpoints…
- 62. Facebook-communities around cyclehighways Unknown Well-known PRODUCT ACCEPTANCE
- 63. If you compare with popular mobilty products ? ? Unknown Well-known PRODUCT ACCEPTANCE
- 64. Bigger economies of scale? Unknown Well-known PRODUCT ACCEPTANCE
- 66. Planning tools f.i. European map of potential cycle highways
- 67. Link to the map
- 69. Foto © De Buren
- 70. 1. Who is Joris? 2. The world of cycle highways around Brussels 3. What is a Cycle Highway? 4. How to plan, design, promote… Cycle Highways? 5. When do you start with branding & wayfinding?
- 71. Just like Rome, cycle highways are not build in one day! First generation Cycle Highway in London
- 72. THINK IN GENERATIONS/VERSIONS/UPDATES See Branding & Wayfinding as a fertilizer to let cycle highways grow 1.1 2.0 1.2
- 73. BE OPTIMISTIC & START WITH THE STUFF YOU HAVE Fertilizer to let cycle highways grow Stronger cycle highway coalition
- 74. More reasons to improve infrastructure BETTER INFRASTRUCTURE Fertilizer to let cycle highways grow Stronger cycle highway coalition BE OPTIMISTIC & START WITH THE STUFF YOU HAVE
- 75. A toolbox around branding & wayfinding Cycle Highway Academy Copenhagen https://cyclehighways.eu/tools/readability-toolbox.html 1e generation
- 79. Branding starts with the first feasability studies! What magic word? Network-brand? Colour? Codes?
- 80. If you think future proof use c-codes & don’t copy the metro strategy
- 81. Keep it simple on higher scale & avoid copyright problems with Jackson Pollock
- 82. Much more in the readability toolbox https://cyclehighways.eu/tools/readability-toolbox.html
Hinweis der Redaktion
- I have around 20 minutes to guide you in the fascinating world of cycle highways. Of course, this is impossible. There is a lot to say about this world and actually I could go on for hours. In this picture you see me cycling on an intersection where cyclists have priority. We could spend 20 minutes on discussing all the interesting details of this design. But that’s not what I will do here. I first of all want to give you an idea of the diversity of topics. And I’ll provide you some tools that might help you to explore the world of cycle highways on your own…
- This will be the program and let’s start the guiding tour with introducing myself. Who is Joris?
- I’m a cycle highway planner and designer in the provincie of Flemisch-Brabant. In my job, it’s important to build cycle highway coalitions. With different municipalities, with cities like Brussels, with railway or road authorities…. And it is also important to build cycle highway coalitions on a European scale. Therefore I’m happy to give this presentation for you here in Hungary.
- I was also one of the founding fathers of the European CHIPS project. In this European project around cycle highways we collaborated with partners from the Netherlands, Danmark, Germany, UK around cycle highways… and during inspiring cycle highway academies we build up a lot of expertise and knowledge. This is a picture of a cycle highway academy in the city of Leuven. The results of this EU project can be foun on www.cyclehighways.eu.
- It’s important to stress that more and more regions in Europe are working around cycle highways. Here you see a map of Europe. This map was made in the CHIPS project and we tried to visualize all the potential cycle highways in Europe. Based on population densities and data that we could find on a European scale we tried to detect the most important connections. As you can see a lot of regions are busy with cycle highways. I already mentioned Denmark, the Netherlands, Germany, Belgium… but cycle highway dreams are also popping up around cities in France or Spain… And probably there are a lot more regions…. Maybe we can add the region of Boedapest on this map?
- Let me now elaborate the world of cycle highways I live in.
- This is our identity card. This is the logo and we call our cycle highways fietssnelweg. The dutch word for cycle highway.
- Let me situate our region on the European map I already showed. Let’s zoom in to Belgium
- Here you see the city of Brussels and Antwerp in the North
- The blue lines are the cycle highway connection with a huge potential.
- This is the region I work for. The province of Flemish-Brabant. It’s a kind of donut around brussels
- This is how our cycle highway network looks like. We gave them F-numbers. The cycle highway between Leuven and Brussels is for instance the F3.
- Around 2014 we started to call these important longer distance cycling connections ‘fietssnelweg’. And maybe the most important reason to do that is because this term has some magical power.
- Without the magic of the word, you typically get this kind of solutions. Cyclist have to stop when they cross a carlange.
- But with the magic power of the word ‘cyle highway’ it was possible to get this solution. We achieved a role reversal where the cars have to stop instead of the cyclists. This role reversal would be quite impossible without this word. If this route was ‘just’ a recreational route or just a ‘cycling route’… nobody would be inclined to start imagining this solution…
- Here you see some details for the geeks. We made the conflict zone much smaller. The green zone is safe and makes an intereaction possible. As I told, I will not elaborate. Let me quickly zoom out on onther strategies around intersections.
- If we zoom out a bit and look at the different speed regimes, I see around 8 strategies to improve the bicycle flow on cycle highways.
- For faster speed regimes, the option I have showed is not feasable. There you need bridges or tunnels. Or traffic lights with detection of cyclists. Another option can sometimes be an Island so that cyclist can cross in two steps or if you have enough space a roundabout.
- The solution I showed is a solution that can be applied in lower speed regimes.
- The slides gives you an overview of the 8 strategies I just discussed.
- L
- One of the most imporant results of the CHIPS project is that we agreed on a common defintion of the concept of a cycle highway. Let met elaborate it.
- We see a cycle highway as a mobility product. Let me explain it with an example
- Take for instance Bert. How can Bert know that he is entering a cycle highway? How does he get in touch with this product? How can bert become aware that the infrastruture he wil use is part of something bigger?
- We can to this in this way. By bringing him touch with a brand or identity layer. In this concrete case we make Bert aware that he will be using the F3 cycle highway. And if he is curious, he wil discover on the website that it’s the cyclehighway between Leuven and Brussels. And mabye he will talk to his friends about this F3 mobility product. The ”code-logo” enabales Bert to understand the mobility product and talk about it, look for more information and so on.
- We can to this in this way. By bringing him touch with a brand or identity layer. In this concrete case we make Bert aware that he will be using the F3 cycle highway. And if he is curious, he wil discover on the website that it’s the cyclehighway between Leuven and Brussels. And mabye he will talk to his friends about this F3 mobility product. The ”code-logo” enabales Bert to understand the mobility product and talk about it, look for more information and so on.
- If I apply this definition on our cycle highway network, then I can say that we have around 50 km of cycle highway. From the 371 km desired cycle highways, we have 50 km coherent cycle highways with signalisation and wayfinding measures.
- Next to this 50 km, we have 210 km cyclable infrastructure with different quality. There you don’t find wayfinding yet. And 110 km is still just a desire line.
- Some examples of coherent cycle highways.
- Another important result is that we developed a smart approach to work around cycle highways. Here you see what we have called the life-cycle of a cycle highway. With 4 central stages. This approach is now used by different regions to work around different cycle highway topics. It is f.i. also used in the region of Kopenhagen. Here it’s important to stress that planning and building a cycle highway is only a part of the Job. In our team we have people that are busy with promoting the cycle highways and we are now also trying to improve the monitoring parts.
- The CHIPS website is build around these four stages.
- One of the more concrete tools we developed I already showed. It’s a map with all the high potential cycle highways in Europe. The methodology and artificial intelligence behind it is briefly explained on the CHIPS website. This map is very useful when you start planning a cycle highway. But it is also helpful to envision the bigger picture and scale of the future network in your region or whole Europe.
- We also created design tools. On the website you can find a lot of information around design principles, f.i. width.
- Let me end with an interesting question a lot of region struggle with.
- First of all it’s imporant to note tha cycle highways are a long term project. Just like rome, they are not build in one day. This is an example from Londen.
- My advise would be to see cycle highways in an evolutionary perspective. We need to think in generations and upgrades. And branding and wayfinding can play an important role in it. It’s the fertilizer to let the cycle highways grow.
- This is the approach that was also followed in our region. We strart with the stuff we already have. If there is enrough stuff that can be combined and work, you could already start with wayfinding. With signalisation you can make it work. In this way you can attract more users and you start to build a stronger coalition around a cycle highway.
- We also worked on a toolbox around branding and improving wayfinding. Like you can see here, most first generation cycle highways are not all the way self-explaining. They are often a mixture of infrastructure. They don’t have self-explaining infrastructure like motorways and need some extra wayfinding measures. In CHIPS we worked around tools that help you to glue the different pieces together and promote your cycle highway as a mobility product. Let me elaborate it a bit in the next slides.
- On the top you see the ideal picture. The better the design of a cycle highway the less measures you need to glue the pieces togehter. On the bottom you see the typical situation of the first generation cycle highways. But the important point is that even the highway quality cycle highways need a kind of branding and wayfinding. Next slide
- Even self-explaining infrastructure needs some extra wayfinding measures. On the right you see how wayfinding measures helpt to turn cycle highways into a mobility product.
- If you combine both aspects of readability, you get an interesting matrix. This matrix shows the interaction between the two aspects of readability. In the top right corner you have the ideal situation: uniform cycle highway infrastructure with wayfinding. Most first generation cyclehighways, like the F3 CHIPS pilot, are more like the bottom left situation. You can improve them by adding a brand and wayfinding so that they can become a mobility product that you can use (bottom right). Or course, you can only do that if there already some qualitative infrastructure. You need al least a minimum of good infrastructure. But on the other hand, we believe that you don’t need to wait for the maximum. Not only because you want sustainable solution in the short time. But also because creating a mobility product can be an efficient strategy to arrive faster in the top right corner. By creating and promoting the mobility product, you get more users and more reasons and pressure to improve it. The branding improves the support base to invest in better cycle highways.
- It’s important to not that branding is already needed in a very early stage.
- Let me highlight a last insight. But there is more to discover on the chips website. “Don’t copy the metro colour strategy.” We discoved that it is important to make your branding strategy furture proof. As you noticed in my presentation, in Belgium and the Netherlands we use codes for cycle highways. F numbers. With the F from the Dutch word for cycle highway, fietssnelweg. In Belgium, we work with a code-logo strategy and central brand colours: blue and white. Some cities or city regions are tempted to copy the metrostrategy. They want to brand their important cycling routes with different colours, just like the colours of the metrolines. But what will you do if in the future you need more colours then the rainbow? I don’t have the time to elaborate this point, but there are strong arguments to stick to one central color and logo and to aim for the highest scale of branding. This strategy creates huge economies of scale.
- In Flanders we succeeded to get the 5 provinces on board. Now we have one website and when one of the five is promoting the mobility product, everyone is surfing on these efforts. This would never work with 7 seven colours.
- These and other insights can be found in the readability toolbox