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New Media Driver's License Final Presentation

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J
Jordan Sweat

A comprehensive digital marketing strategy for L'Oreal.

Marketing
1 von 10
A Comprehensive Digital Marketing Strategy for L’Oreal Developed and presented by Jordan Sweat April 23, 2016
Campaign Overview  Target audience  Play into juxtaposition of “affordable luxury”  Digital marketing as a tool to educate consumers
GOALS KPIS METRIC S
Social Media Faceboo k Twitter Tumblr Pinterest YouTube Instagram
Internet Marketing The webpage: the hub of our digital marketing strategy
Online Advertising Display Advertising Search Engine Marketing Social Media Advertisin
Mobile Responsive Design Mobile Application
At the heart of it all… Content Marketing
L’Oreal: Becoming a leader in the beauty industry through digital marketing.

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New Media Driver's License Final Presentation

Hinweis der Redaktion

  1. Intro Image source: https://www.tumblr.com/tagged/loreal
  2. Big idea/campaign overview/tactics Image source: https://www.instagram.com/p/BEMh0kDv3zP/?taken-by=lorealusa
  3. Goals/KPIs/Metrics Image source: https://www.pinterest.com/pin/246783254557714162/
  4. Timeline/budget Image source: https://www.flickr.com/photos/134465805@N06/21623729612/in/photolist-yWPgsm-caXmuy-AXv58e-qTfpSp-aJh7uD-64YZ5y-qWVSU-8V9ehf-uPdbzh-fMrcKa-yWQRoh-G57D1U-kc7WT-qx3Exi-7TgxnW-bXANVG-pHy3x-sg8pQ7-9UzZ4h-BW7Hh-7aM2BG-6pfNeH-U3oT-oKY1zF-bEx8qg-9GMuB1-h3TQmU-qFq3Dp-k6E7XT-6ebVYe-ST5Vc-p2egJ5-df5oWz-6ChoHa-D5brZh-4i5Nzo-kCFz-3nZjX8-3nZmYR-e8WXNZ-mXpnaU-5psVv-3nTR3N-7Fyq5v-5qwrVV-DnKC-cmq4Nh-nESVF-eD3uSd-oUrYYB/ https://www.flickr.com/photos/pictures-of-money/17121923990/in/photolist-s61ku3-rqLAHi-s688Fi-s684tk-snzzza-pYSVGy-snxbdk-bu6pKh-aFDkRt-bf3Nge-bta55K-MuaD5-aFDet2-wTyove-9C9vCS-8F5t1j-geqQex-bf3TAn-5o2WfU-vFBXwb-bZwHv5-3DhPU-aFAw2z-5WsjQv-5GFbYD-aFDiDB-8z3DAL-68vjKV-gR1id8-2TPtsp-aFANVM-aFAhaM-brcZGM-nXYWqT-8bxBU1-7VePHh-8LCMVv-7d1p5W-68zxij-9Zkom5-6vB8DY-6hbwkY-kYdMx-7a1XCB-7a1X7V-6h7kTa-qgE8nK-dJR7Kf-f8BZut-7a5Pgw
  5. Social media Image source: https://www.google.com/search?site=imghp&tbm=isch&q=social%20media%20graphic&tbs=sur:fmc#imgrc=SK5n3hP72onnAM%3A
  6. Internet/website marketing Image source: https://www.tumblr.com/tagged/loreal
  7. Online advertising Image source: https://www.pinterest.com/pin/246783254559223121/
  8. Mobile Image source: https://www.pinterest.com/pin/246783254557227151/
  9. Content/inbound marketing Image source: https://www.pinterest.com/pin/246783254557226694/
  10. Conclusion Image source: https://www.instagram.com/p/BC3uN38P3xW/?taken-by=lorealusa