A case study for SMB in marketing

1. Monkey Roar
Case Study

2. Eat The Bird
Industry: Hospitality/Restaurant
Capacity: 106 seats
Location: Taunton
Business type: SMB
About: A local riverside hangout for delicious
fried chicken and the freshest craft beers. Great
food, Great drinks and Great times!

3. Brief
• Increase lunch time trade
• Increase online and offline brand awareness
(location wasn’t in the centre of town)
• To portray their culture through their social
channels
• To increase sales
• To dominate mind share for casual dining,
fried chicken and craft beers vs their
competitors
• To create PR worthy campaigns

4. What We Did

5. Content Creation
To bring the brand and it’s campaigns to life
through social we created on topic and relevant
content.
(I think all our content creation should be shown
here or next slide)

6. Example
The Prince harry content – screen shot from
facebook maybe with the copy ‘’Tag-a-ginger,
tag-a-megan and tag-a-harry’’

7. Facebook Adverts
We ran paid advertising campaigns through
Facebook & Instagram.
These were to increase brand awareness and
generate sales through social advertising.
The results with in two months were…

8. 121% more actions (clicks) on their page
38% more page views
34% more page likes
273% more post engagements
167% more page reach
41% more video views
18% more page reviews
177 More Facebook page likes
953 More Instagram followers

9. Lunch Time
To increase lunch time trade we ran various
campaigns focussing on geographical location
(due to not being on the high street), to increase
mind share as a lunch destination and targeting
the local and incoming population (shoppers).

10. Take away meal deal
Firstly we identified the problems facing lunch time;
Time – Most people on their lunch breaks are time poor. Why pay for a meal
and rush it at lunch when you can pay the same price in the evening, relax
and enjoy it.
Price – As a consumer if we are paying the same price at lunch as an evening
meal, why would we want to rush it? Lunch times are extremely competitive
with supermarkets ‘’meal deals’’ and other chains offering discount prices.

11. The Solution
A take away meal deal which is quick, cost
effective and doesn’t cost the restaurant
because there would be no need for staff costs
e.g. waiting.

12. Take away meal deal
£6.50 Take away lunch deal
- A closed menu of three burgers
- Fries
- A can of drink
- Between the hours of 12 - 3
***Or just put the picture here!***

13. Lunch Time Exclusives
Mac Mondays: Return of the Mac!
Mondays can be slow in the hospitality trade
and with lunch times are normally difficult to
acquire customers without big discounts.
By running Mac Mondays we made Monday
lunch times exclusive and exciting rather than a
discounted meal deal.

14. Mac Mondays
When we have the picture and graphics insert
here!

15. Special Nights
Bottomless Wing Wednesdays:
To promote Wing Wednesdays we created
content and video and ran social ads to engage
an organic and paid audience.
We also used chat bots to send messages
directly to peoples Instagrams and Facebooks
promoting the Bottomless Wing Nights!

16. • *** Picture of ‘’fresh cut’’ and our’’video’’
next to it

17. Fiver Tuesdays
To increase Tuesday trade we introduced ‘’Fiver
Tuesdays’’
3-4 Selected burgers every Tuesday would be
only £5, this would always include the signature
‘’Proper Filth’’ with special guests every week!

18. TGIT
Tuesdays can be dull, we wanted to make them
fun!
TGIT – Thank Good It’s Tuesday!!
We wanted the creation to be nostalgic and
fun!

19. Fiver Tuesdays
Show the ‘’NWA album Cover’’ & ‘’The Chickens
walking across the road’’

20. Event Promotions
To promote ETB’s 1st birthday – They celebrated
by giving away their signature dish ‘’The Proper
Filth’’ for £1!
We announced the first 100 customers would
get a ‘’Proper Filth’’ for £1.
This was a marketing ploy knowing we could do
much more, our aim was to get a que out the
door and capture the content.

21. Radio Distribution
We promoted this via local radio stations at 3pm
and 4pm (doors opened at 5)
Picture of Breeze
Picture of Heart

22. Publications
This story was shared and printed by the Gazette
‘’Visit Taunton’’ & ‘’Taunton what's on’’ also
shared our event through social

23. The Result
227 £1 ‘’Proper Filths’’ sold and a que out the
door!
Picture of the que

24. Hot Wing Contest
Eat The Birds Annual Wing contest, every year ‘’Eat
The Bird’’ hold a wing contest!
The first content is ‘’How hot can you handle’’,
which is a hot wing contest consisting of 5 levels of
insane spice!
The second is ‘’How quick can you strip’’, Which is
the challenge of stripping 30 whole wings the
quickest!
We were tasked to design the posters and promote
the competition.

25. Posters
• ***Insert posters here

26. We ran social adverts resulting in:
Organic reach: 5,189
Paid reach: 7,377
Shares: 16
Likes: 308
Comments: 112

27. The Taster
Aprons on, Hot sauce ready and go..
We took it back to basics, we took a plate of
nachos with hot sauce around town to promote
the Hot Wing contest! We then filmed the
reactions for social distribution!

28. Pictures of the taster!
Ill get some of the Instagram poles up as well!

29. We specialise in creating content and then
distributing it to the right people.
We grow brands through targeted and result
driven campaigns.
Increasing brand awareness and ROI.
We would love to do the same for you!

30. Get In Touch
Ricky Plows – Creative Lead
Details
Jordan Grindrod – Head Strategist
Details