Company Analysis Report

1. JordanFrank

2. Chuck E. Cheese provides parents a cheap birthday party
venue with arcade games, food, and physical activity.

3. Persona Problems
Kids
● Animatronic mouse
● Cake, Pizza, and Soda
● Prizes

4. What about parents?
Parents
● Beer and wine menu
● Adult friendly food
● Free wifi

5. The importance of the Persona

7. How do they make money?
● Games and Entertainment
● Food and Beverages
● Birthday Parties

9. 2012
2014
2017
2017
2019

10. All You Can Play
● Play based on time, not tokens
● Pause the card to eat or take breaks
● CHEAP, CHEAP, CHEAP

11. Chuck E. Cheese Dave and Busters John’s Incredible
Pizza
Peter Piper Pizza
Birthday Parties
Arcade Games
Food for adults and
kids
Time based game
play
Kid Friendly
Competition

12. Probably not…..

13. Why???

14. Sources
www.chuckecheese.com
www.statista.com
www.cnbc.com/2017/08/09/chuck-e-cheeses-is-getting-a-major-redesign
www.cnbc.com/2019/04/08/chuck-e-cheeses-parent-is-going-public-again.html
www.mbaskool.com/brandguide/food-and-beverages/10401-chuck-e-cheeses.html