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Payam Zamani's Presentation at Mumbrella's Automotive Marketing Summit
- 6. age 11
- 8. our crime?
- 9. Unity of Humanity Equality of Women Equality of Women and Men Elimination of the Extremes of Wealth and Poverty Elimination of Prejudices of All Kinds Harmony of Science and Religion
- 10. PAKISTAN IRAN SAN FRANCISCO, USA my journey
- 13. forever change the way cars were sold... “ ”AUTOWEB’S MISSION
- 14. $1.2 BILLION “AUTOWEB VALUED MORE THAN ROLLS ROYCE”
- 15. NOWTHEN
- 16. The Internet can be a great platform for direct response/ performance-based marketing—if you know how to use it! The ugly truth about the internet car buyer: they know more! Focus on the leads and the cost per lead, and then scale it! one. two. three.
- 20. faulty math TRADITIONAL ADVERTISING ASSUMPTION BUY A CAR TODAY! 500 50,000 SPENT ON TRADITIONAL ADVERTISING 100 CARS SOLD PER CAR $ $
- 21. third party lead gen 800 2500 SPENT ON 100 LEADS FOR $25 EACH 3 CARS SOLD PER CAR $ $ BUY A CAR TODAY! SOLD SOLD 94596 GO ~
- 22. faulty math 100 5 500 10,000 TRADITIONAL ADVERTISING TRADITIONAL ADVERTISING ASSUMPTION REALITY BUY A CAR TODAY! BUY A CAR TODAY! 50,000 50,000 SPENT ON TRADITIONAL ADVERTISING SPENT ON TRADITIONAL ADVERTISING CARS SOLD CARS SOLD FROM USING TRADITIONAL MEDIA PER CAR PER CAR $ $ $ $
- 23. data shows 60% RECEIVED PRICE QUOTES ONLINE OR ON THE PHONE DONE RESEARCH AND NEGOTIATIONS DECIDE WHERE THEY WILL BUY A CAR BEFORE THEY EVER WALK INTO A DEALERSHIP. VISITED THIRD PARTY WEBSITES ADVICE FROM TRUSTED INFLUENCERS VISITED OEM WEBSITES
- 24. incremental sales dealer websites auto makers to dealers not in control of volume low volume high cost per lead but high close rate scalable, lower cost per sale third party services
- 25. SAME BRAND SAME MONTH CLOSE RATE SAME BRAND 90 DAYS CLOSE RATE USED CAR – ON TOP OF NEW CAR SALES ANY BRAND 90 DAY CLOSE RATE ANY BRAND SAME MONTH CLOSE RATE 3.45 % % % % % 6.9 6.9 13.8 3.45
- 26. massive changes in the automotive industry
- 27. by being a naysayer the problem and the evolution won’t go away
- 29. The Internet as a marketing medium allows car makers and dealers to gain an unfair share of the market. Now is the time for car makers and dealers to invest aggressively in the dealerships of tomorrow. The majority of online customers are in their initial stages of search and shopping. one. two. three.
- 30. embrace change.