Matt Knapp, VP Creative, Executive Creative Director, Dollar Shave Club Presented 'Sharp AF – Why Dollar Shave Club is Investing So Much in Creativity'

1. Matt Knapp
VP Creative, Executive Creative Director
Dollar Shave Club

2. Why moving in-house
might just kill your career.

3. Because you might never
want to go back to an
agency after going in-
house.

4. What this talk is not.

5. Disclaimer.

6. Fast Cheap Good

7. Good
Fast Cheap

8. Good
Fast Cheap
In-House

9. You’ll need to be scrappy.
1.

11. Ideas can become a reality
really, really, really fast.2.

16. There will be chaos but that’s
where creativity can shine.3.

18. You can be a chef, not a waiter.
4.

21. Awards won’t motivate you but
comments on social media will.5.

24. When you’re closer to
the comments, you’re
closer to your consumer.6.

26. You’ll become obsessed with
data and it will lead to better7.

28. You’ll have a
better8.

29. 6 30: PM

30. You can foster a
culture of making.9.

31. Animation 3D Modeling
High-end
Rendering
ColourEditingPhotography Videography

32. Production
Full Studio
Space
Bathroom
Sets
Voice Over
Recording

34. Your creative tentacles
will reach further.10.

37. Start-up brands are
more receptive to
risk.
11.

40. You can fight the power.12.

43. The creative team can
inspire the whole company.13.

45. Questions?
Comments?
Concerns?

46. Thank you!