Cut Cost Preparing for App Development: The 4 Decisions
•
3 gefällt mir•921 views
Want to know what you can do to prepare for app development and cut cost in the process! This slide deck will list the questions you should be answering and give you valuable information to minimize the cost associated with app development.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (9)
Ähnlich wie Cut Cost Preparing for App Development: The 4 Decisions
Ähnlich wie Cut Cost Preparing for App Development: The 4 Decisions (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Cut Cost Preparing for App Development: The 4 Decisions
- 1. Preparing for Development: The 4 Decisions Strategy Execution Development Team Budget © ChamberDS. All rights reserved. Intro to ChamberDS
- 2. Strategy Simple - Confident © ChamberDS. All rights reserved. Intro to ChamberDS Strategy (Revenue/Growth)
- 3. App Purpose • Name of the App • Solidifying the problem you are solving and how your idea will solve that problem • User Experience walk-through • Complete list of features (Type it up!! This is a great opportunity to take a couple hours to clarify your thoughts and create a project summary to show developers, prospects, investors, etc.) © ChamberDS. All rights reserved. Intro to ChamberDS Strategy
- 4. Audience • Can you describe the perfect “avatar” of your target audience. Ex: 42 year old Mother that works in the corporate world. She’s consumed by her day-to-day business activities and family, so much so that she has a hard time staying in touch with contacts and people close to her. She currently uses Facebook, emails, and text messaging every once in a while to reach out to old contacts to try and maintain the relationship. She feels the relationships cooling down as time goes on. • Do you have a list of people in your target market that you can reach out to in preparation for your app/business launch date? • If No, its alright. The app development process normally takes 2+ months, plenty of time to reach out to your audience and prepare them for launch date. © ChamberDS. All rights reserved. Intro to ChamberDS Strategy
- 5. Selecting Devices If you had to select one device to develop for first what would it be? ( Largest % of target audience ) © ChamberDS. All rights reserved. Intro to ChamberDS Strategy
- 6. Marketing | Launch Marketing Plan • The List – target audience/early adopters • New and Noteworthy • Launch date: when It’s up, it’s up! • Spikes vs. Consistency • Monetization © ChamberDS. All rights reserved. Intro to ChamberDS Strategy
- 7. Execute Planning for the launch. • Strategy | Hobby Vs. Business • Project Timeline • Vision: setting measurable goals • Contract Development Team • Launch! © ChamberDS. All rights reserved. Intro to ChamberDS Execution (Taking action!)
- 8. Monetization Tool Vs. Business Opportunity Once you’ve nailed down the purpose of your app, it is important you start thinking about your Personal Goal of the app. Will the app development be an investment you seek to gain a positive return on?? © ChamberDS. All rights reserved. Intro to ChamberDS Execute How will you monetize? • Advertisements • Affiliate Marketing • Pay walls/ In app purchasing • Charging for downloads/ Subscriptions • Etc.. For 40 mobile app monetization ideas check out: http://appflood.com/blog/40-ios-and-android-mobile-monetization-strategies-for-app-developers
- 9. Launch Date This day is crucial to your app’s success! PRE- Launch: Orchestrating a proper launch date: © ChamberDS. All rights reserved. Intro to ChamberDS Execute Step 1: Define Success for your app Step 2: Claim Your Social Media Accounts Step 3: Create Content – How to vids, blogs, press releases, email marketing etc. Step 4: Record a Video Demo of your app Step 5: Launch a Dedicated Site or Page for your app Step 6: Choose a single App Store to launch first to use as a way to prepare Step 7: Co-Marketing – Network with Developers with similar apps to boost your reviews Step 8: Pitch Your App to tech, mobile, and industry journalists and bloggers Step 9: Tap Your Network for Buzz Step 10: Set Up Paid Advertising Step 11: Launch an Invite-Only Beta Step 12: Put Download Links Everywhere Step 13: Monitor Feedback and Encourage Reviews For the full article check out: http://blog.hubspot.com/blog/tabid/6307/bid/31277/A-Marketer- s-Complete-Guide-to-Launching-Mobile-Apps.aspx
- 10. Budget What to prepare for: © ChamberDS. All rights reserved. Intro to ChamberDS Budget R.O.I. • Mock-ups / Conceptualization • Design • Development • Deployment to App Stores • Marketing • App Tech Support / Maintenance
- 11. Finding your Development Team Would you enthusiastically rehire? © ChamberDS. All rights reserved. Intro to ChamberDS Dev Team (Happiness)
- 12. What to consider… ..when selecting a Development Team: © ChamberDS. All rights reserved. Intro to ChamberDS Dev Team 1. Do they like your idea?! Is your success the priority, or are they just developing your app? 2. Can you build a relationship with them? Can you see yourself working with them and rely on them for long term service. App store guidelines are constantly changing, and sometimes code breaks. It’s worth having good ties with a reliable dev team to make sure your investment stays up-to-date and running like a champion. 3. Is price your deciding factor? Check out the following slide to find out ways to cut cost and minimize your investment into development for maximum return! 4. Besides just coding, what are the intangibles offered? Here’s where you really have a chance to get your bang for your buck. Dig into what you can expect to get out of the experience. 1. What depth does the Development Team have? Make sure the developers are experienced enough to deliver. Ask to see some of their work, and download an app for each iOS and Android. 1. What is their bandwidth? Can they deliver the app tested and ready to rock on your anticipated launch date, and how do they plan on quantifying the confidence they can deliver on that date. 2. The development process. Is it clear, concise, and does it make sense? Make sure the process flows in a way to minimize risk. Scope creep and budget creep are common when developing apps, make sure there are check and balances to minimizing this “creeping” so you don’t waste money. 3. Who is doing the coding? Is the team ACTUALLY part of the team or is the coding outsourced? Communication is key to hitting timeline goals and getting your money’s worth out of your app. Finding developers in the States is key to minimize the risk and headache with completing your project.
- 13. Cut ting Co$t in Development 1. Simplify your idea – Break your entire vision into stages. Know the bare minimum core feature set for stage 1. 2. Wire-Frame your App – Wire-framing will clarify the concept, ruling out unnecessary time spent in figuring out the basic concept of the app. Developers will greatly appreciate even just a poorly penciled mock-up of your apps functionality and design. 3. Designing Strategically – Simple and basic design is widely accepted for a first version. Testing your idea requires getting your concept out the door. Years can be spent perfecting a design; its better to validate the idea with a poor design and reserve the extra time and money for marketing. 4. Focus on a single platform – What device do majority of your customers use? It’s better to get an app out to validate the idea than waste time and money testing every device platform. 5. Live with your initial decisions – Commit to your initial vision and budget, avoid the scope and budget creep that is inevitable with changing your mind throughout development. Nail down your core feature set, and stick to it as close as possible within your budget range. 6. New Team | Veteran Experience – This may be the ultimate hack for cutting cost. Newer teams won’t yet have the larger overhead, or the Nike’s and Intel's of the world in their portfolios to warrant higher mark-ups. Plus “up-and-comers” are eager to over deliver and prove their worth to create that robust portfolio worthy of landing those Nike’s and Intel's. For more on cutting cost for mobile app development check out: http://blog.chamberds.com/post/96927328864/5- ways-to-lower-app-development-costs © ChamberDS. All rights reserved. Intro to ChamberDS
- 14. If you have further questions or are seeking more advice contact our Team @ 503-877-9732 or visit www.ChamberDS.com © ChamberDS. All rights reserved. Intro to ChamberDS
Hinweis der Redaktion
- “Tell them what you’re going to tell them” Once I paint them a picture of the success they’ll achieve, using the opening story and slide, I next outline no more than 3 to 5 key “how to’s” for achieving this success, color-coded to each upcoming section of the presentation. For growing companies I have them focus on four key decisions they must get right: People, Strategy, Execution, and Cash. These four words are placed one per color-coded box. And I’ll share a growth company example for each key point.
- Again I put only the key concept on screen and then talk about it. Slide Note: This slide illustrates the alignment with a new topic using color. Note that it uses a color-coded Section Header layout.
- Short Movies In addition to photos, I use several short movie clips in my presentations to demonstrate various skills (showing a team leading a daily huddle) or highlight mini-case studies of growth firms applying our tools and techniques. These videos add credibility to my presentation, letting the audience hear from executives like themselves and how they’ve applied and benefited from using our tools and techniques. Slide Note: The image on this slide is a picture. Delete the picture for a media placeholder into which you can insert your own movie.
- Key Points For certain key points, I’ll simply place a few words on a slide without any other visuals, especially when I can’t find an appropriate picture and I want the words to linger in the minds of my audience. Again, I’ll always tell a story that brings the key point alive for the audience while I keep the words on the screen, effectively “burning“ an image in their mind.
- Going into detail Each key point is anchored with a question. I find posing a question to the audience relative to each key point engages them to proactively think and apply the ideas to their own situation vs. just listen to what I have to say. Slide Notes: Place the title of the first key point where it says “People” and also in the box in the upper right. This may seem redundant, but the repetition is important. The “subline” in the upper right hand box is for a one or two word anchor to the first key point. In my case, the subline for “People” is “Happiness” – it’s the people you surround yourself with in business who impact your happiness. I’ll then carry the “box” in the upper right hand corner, color-coded to that section, to additional content slides in that section.
- Image slides Try to emphasize your concepts with pictures. And I tend to use real pictures – pictures of the companies and executives that are the subjects of my stories. Or I’ll choose a picture that elicits an emotional response to a key point I’m making. It’s important to touch a listener’s heart and head. Slide Notes: Note the left bar color aligns with the section color – visual clue that I’m still in Section 1. To set a picture as a slide background, as on this slide, hold down CONTROL, click the slide and then click Format Background.