CMH Work - Mrs CRAIG 10/01/16

1. DIGITAL
MOBILE EXPERIENCE
CMH-IMEI

2. MOBILE GUEST SERVICE
• Definition:
That’s an interaction between a guest and a brand though Mobile app. This
solution allow to have a better communication. (efficiency & fast)
Type of demand: solve an issue, get a service, have information …
• Example: In a luxury Hotel connected, a guest command a dinner with his
smarthphone. ( room service )
Customer reserve room with
Smartphone

3. RITZ-CARLTON APPLICATION
Services:
-Check out
-Room service
-Service Requirement
-Restaurant
-Event
-Special offers
-Concierge tips
-Call operator

4. COMPARE 2 LUXURY BRAND HOTEL
FOR MOBILE GUEST SERVICE

5. Mandarin Oriental Hotels’
app MO Hotels: enables
users to make and modify
reservations, see property
details for each of its
locations using an
interactive 3D globe view,
and view local city guides.
The app also shows local
deals and offers mobile
concierge service for
things like booking hotel
spa appointments and
restaurant reservations.

6. W Hotel App:
Along with the standard features of booking and concierge
the W Hotels app has a bunch of other cool features, including a
music streaming function that features mixes by emerging global
.
The app also lets users order anything they’d like to a guest room,
even if they aren’t a hotel guest themselves but would like to send
something as a treat to a guest. There is also an image-sharing
feature that lets users take photos and share them directly from the
app.