The Basement - brand book
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The Basement is a school project from my identity design class. View more of my portfolio here: https://www.behance.net/JCAnderson
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The Basement - brand book
- 1. 12.07.15 version 1 by jordan anderson the brand book the basement
- 2. every day we wake up with adventure on our minds... our perspective
- 3. and leave for our home away from home.
- 4. this home is where we developed our core beliefs; our beliefs
- 5. adventure,
- 7. adventure, friendships, & heaps of style.
- 8. adventure, friendships, & heaps of style. our promise is to cultivate each belief in our community and too keep our culture alive. our promise
- 9. we are...
- 10. the basement
- 11. our brand The basement is a home-roots establishment for middle-aged men and women within the vail community. Our goal is to provide access to the best products and designs prevalent in the field, with a passion to stick with the basics of the joy and creativity in adventure sports.
- 12. the logo We developed a logo that signifies the mountain as our home. we have become who we are today because the mountians have been a refuge, a hangout spot, and everything else a home would provide.
- 14. color palette The color palette should reflect the difference and classy lifestyle that prevails in Vail. The color should be bold and bright enough to stand out in the winter months and summer months.
- 15. RGB R251 G64 B0 #fb4000 CMYK C0 M88 Y100 K0 Pantone PMS 172 C RGB R210 G53 B3 #d23503 CMYK C12 M92 Y100 K3 Pantone PMS 1665 C RGB R162 G181 B196 #a2b5c4 CMYK C37 M21 Y16 K0 Pantone PMS 536 C RGB R65 G64 B66 #41404 CMYK C68 M62 Y58 K46 RGB R101 G102 B104 #656668 CMYK C0 M0 Y0 K90 Pantone PMS Cool Gray 8C RGB R182 G184 B186 #b6b8ba CMYK C29 M22 Y22 K0 Pantone PMS Cool Gray 4C
- 16. typography The typography should closely reflect the idea of a new beginning. As well as the versatility of adventure sports. It should feature the organic and man-made terrain that we call home.
- 17. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Neue Haas Grotesk Display Pro 65 Medium Neue Haas Grotesk Display Pro 55 Roman Helvetica Regular
- 18. stationary The stationary set uses typography established at the base of what ever material is housing the logo. Therefore, the logo or typography gives reference to the basement of an object.
- 19. 70 east meadow drive vail, colorado 81657 the basement t. 555.456.8894 f. 555.654.4988 70 east meadow drive vail, colorado 81657 the basement th ba 70 east meadow drive vail, colorado 81657 d. 555.456.8894 c. 555.654.4988 jordan@thebasement.com Jordan Anderson / Manager the basement
- 20. photography The photography should have a strong life- style feel & resilience to it. It should speak to the middle class who work hard in their lives to make snowboarding and mountain biking a priority.
- 23. packaging our packaging instills the bright and alive culture that exists on the mountain. It stands above all other competitors by the way it is positioned on a shelf.
- 26. advertising our ads utilize our photography, and large typographic call-outs that speak our brand voice.