How to pitch and communicate your idea
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Originally made for a workshop given at BIG smart cities 4th edition. Doesn't aim to be a step by step guide on what to say or include in a pitch or deck but mostly help people understand the concept and level of flow they should achieve in communicating their value proposition. I don't believe in the need to have a specific order of topics or even information but rather that the content should be focused on the most positive aspects of each idea/project are.
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How to pitch and communicate your idea
- 1. How to pitch and communicate your idea/project? about.me/joaocarreiro
- 2. João Carreiro Product Innovator & Business Developer about.me/joaocarreiro
- 11. Adapt to the audience
- 12. KISS
- 15. If you can’t explain it simply, you don’t understand it well enough. - Albert Einstein http://englishbookgeorgia.com/blogebg/wp-content/uploads/2014/12/Albert-Einstein.jpg
- 16. Create empathy
- 19. http://www.yogaloftboulder.com/sites/default/files/bigstock-typewriter-what-is-your-story-36095341.jpg Why are you solving this?
- 22. http://www.yogaloftboulder.com/sites/default/files/bigstock-typewriter-what-is-your-story-36095341.jpg Why are you the right team?
- 25. http://www.yogaloftboulder.com/sites/default/files/bigstock-typewriter-what-is-your-story-36095341.jpg What are you solving?
- 28. http://www.yogaloftboulder.com/sites/default/files/bigstock-typewriter-what-is-your-story-36095341.jpg How are you solving it?
- 34. http://www.yogaloftboulder.com/sites/default/files/bigstock-typewriter-what-is-your-story-36095341.jpg Who are your competitors?
- 37. What have you done so far?
- 42. What is your market?
- 45. What is your business model?
- 47. http://www.thepartneringgroup.com/wp-content/uploads/2011/12/channels-of-retail-distribution.jpg
- 50. What do you want?
- 55. Cover (Logo, Teaser, ...) Team Problem Solution Product Traction Market Competition Business Model Next steps Contacts (something you want there while you talk)
- 57. • Practice for the time you have (3min) stick to it • There are very few wrong answers, but a lot of bad justifications • Don’t try to be the smartest person in the room • Know who your pitching • Execution is key, so make the team shine • Mention sources for all the data • Speak slow • Be prepared to demo your product
- 58. Technicals
- 59. • Fonts minimum sizes: 32 for titles, 28 for text and 12 for stuff that needs to be there • At least 20 seconds for each slide • Normal pitch deck should be done in 5min or less, that’s a max of 15 slides • Don’t include text that takes over 10 seconds to read, average 5 • Tables are excluded from previous rule and can be smaller than 28, but not 12! • Don’t waste time saying what’s written • Don’t create long lists, 5 can work, 3 is better...