I created this slides for an Introduction to Advertising Course

1. Copy Writing

2. Copy Writing

3. MARKETING CONCEPT

4. MARKETING CONCEPT

7. PRODUCT

8. PRODUCT
The bundle of positive
attributes the consumer
receives in a transaction

10. PRICE

11. PRICE
What the consumer must
give up in order to receive
the product

15. PROMOTION

16. PROMOTION
All methods used to inform and
persuade the target market
about products that are
available at some price and in
some place

17. RELATIONSHIP
BETWEEN THE 4
P’S

18. RELATIONSHIP
BETWEEN THE 4
P’S
Product, Price, and Place
must precede Promotion

19. RELATIONSHIP
BETWEEN THE 4
P’S
Product, Price, and Place
must precede Promotion
Need of balance between product
development and promotion