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Business Lighters
- 3. Our Product • We will be producing a new gen of lighters • These lighters do not run on gas • They run on batteries instead producing heat
- 5. F.I.R.E LIGHTERS • LOCATION : THE CURVE OFFICE DEPARTMENT • REASON FOR LOCATION : CUT COST ON RENTAL ex. DISTRIBUTERS SELLING OUR PRODUCTS • THIS IDEA WAS INSPIRED BY DELL
- 6. REASONS • AT PRESENT DAY THERE ARE A LOT OF SMOKERS • GRADUALLY THE NUMBER OF SMOKERS WOULD INCREASE
- 8. Who are our CUSTOMERS • our customers will be based mostly smokers • People who enjoy smoking mostly from ages 18 and above • People who don’t like to constantly buy lighters
- 9. Customer background • Our customers will approximately have an income of RM500 per month and above • Our customers will range from students to almost every single job • Their geographic location will based in South East Asia • Smokers frequently complain about their cigarettes tasting like gasoline thus we improve our lighter to remove this taste
- 10. COMPETITORS • CRICKET – SIMPLE, CHEAP AND NOT INTERESTING • ZIPPO – OVERPRICED AND DURABLE • BIC LIGHTERS – BAD QUALITY, CHEAP • CLIPPER – CHEAP AND NOT DRUABLE
- 12. PRODUCT BENEFITS • WE INVENTED THIS LIGHTER TO HELP SAVE MONEY (WOULDN’T HAVE TO KEEP BUYING LIGHTERS) • THE LIGHTER IS ECO-FRIENDLY • RECHARGABLE AND RECYCLABLE
- 13. PRODUCT BENEFITS • F.I.R.E Lighter gives customers durable • Affordable • Easy to light • Rechargeable • Convenient to carry around
- 14. Sales Strategy
- 15. Pricing and Advertising • Our product will be priced from RM25 • The lighter endorsed by other companies (ex. famous local bands, local artist, advertisement board, internet)
- 17. F.I.R.E Lighters • Our company is a sole trader BOSS Manufacture Human Resources Market Raw Material Distribution Transportation Employee IT Advertisement
- 18. FINANCIAL PLAN
- 19. FINANCIAL PLAN How to get the money Loan from a Bank Make a deal with existing Manufacturing Company Capital Needed RM 5,000,000 Profit for 3 years : 15 M / 417.000 each month 2 Million for salary : 56.000 each month 7.5 (include Interest) for Bank 5.5 Million Clean Profit
- 20. References • www.cricketlighter.com • http://www.legacyforhealth.org/our-issues/cigarettes-and-the- environment • Ronson, D. (2008). Match and Lighter safety. US Fire Admministration. • http://www.nytimes.com/pages/business/index.html • Ronson, D. (2010). History of the Ronson lighter. Dutch Ronson Collector Club.