Personal Information
Unternehmen/Arbeitsplatz
Greater New York City Area, TX United States
Beruf
Director, Analytics & Insights
Branche
Travel / Tourism
Webseite
www.someclarity.com
Info
Prioritize the activities of a team of high-performance analysts providing web insights and decision guidance for the Online Retailing and Online Marketing teams, and the wider company.
Provide analytical support to all Wyndham's channel managers including traditional online channels (SEM, SEO, Display, Email, Affiliates and mobile aps) and Brand, as well as such travel-industry-specific channels as Meta search, Online Travel Agencies and Global Distribution Systems.
Manage Wyndham's relationships with site analysis (Adobe Analytics (SiteCatalyst), Adobe Ad Hoc Analysis (Discover) and Google Analytics) and marketing channel attribution (ClearSaleing) vendors.
Evangelize online marketing ...
Tags
marketing channel attribution modeling
etail west 2015
etail west
etail
marketng performance planning
marketing team governance
fractional attribution
trading
marketing channel roi
personalization
digital personalization
social media
retargeting
twitter
facebook
big data mining
big data
shapley value
interaction method
medical survival modeling
site optimization
multi-variate testing
multivariate testing
user experience
a/b testing
variants
strategy
military
business
quotes
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