Modern marketers are often faced with the challenge of being fluent in multiple digital and traditional channels to drive client results.
Faced with limited time, resources, and budgets, it can be overwhelming to answer, "Where should I be applying my talents?"
The goal of this presentation is to provide a scalable 3-phase framework for Omni-channel talent application.
As presented on 10/12/2016 at Pubcon Las Vegas.
30. @jonathanbwilson
Audience Prince William Ozzy Osbourne
Born 1948 1948
Gender Male Male
Income $250k+ $250k+
Birth UK UK
Job Retired Retired
Channel Social (Facebook, LinkedIn), Search (Google,
Bing, Yahoo), Paid, Referral (HG.org,
Findlaw.com), Email (Eloqua), Direct
Social (Facebook, LinkedIn), Search (Google,
Bing, Yahoo), Paid, Referral (HG.org,
Findlaw.com), Email (Eloqua), Direct
Motivator Prestige Dank Memes
3P Results: Real Human Understanding