1. 3Com Corp. – UK Public Sector End User Campaign
Overview: Advertising and online campaign targeting Public
Sector IT decision makers through GovernmentIT Magazine
an online activities.
Responsibilities: Initiated the project, research and
overall management of the campaign; working with
the agency and 3Com’s PR Manager to develop and
deliver the completed campaign.
Four-page spread. First of three articles
in GovernmentIT magazine.
“Solid understanding of the mechanics of channel in
the high tech industry - knows how to leverage the
channel to accomplish stated goals. Excellent
programmatic and executional skills.” March 8, 2009
Michael Ansley, VP & GM EMEA, 3Com

2. 3Com Corp. – UK Public Sector End User Campaign (continued)
Second series of articles in
GovernmentIT magazine.
Third article and
advertisement in
GovernmentIT magazine.
“I met Jonathan in 2007, in 3Com, where he
demonstrated an accuracy and an investment
on his job, which delights both his customers
and partners as well as his management.”
March 23, 2009
Bernard Etchebarne, Managing Director
EMEA South, 3Com

3. 3Com Corp. – UK Public Sector End User Campaign (continued)
Example email and
web site pages.
Web banner on
3Com.co.uk web site

4. 3Com Corp. – End User Product Advertisements
Overview: Provide a range
of end user product
advertisements in multiple
languages.
Responsibilities: Product selection and
agency briefing.

5. Overview: Channel sales
support tools and resources.
Supported seven language
translations.
Responsibilities: Re-introduced the Switch to
3Com identity. Overall management of the
campaign working with the agency to develop
and deliver the completed campaign.
Poster
3Com Corp. – Switch to 3Com Channel Marketing Campaign
Email and landing
page
Example trade advertisement
“Jonathan is a valuable asset to any marketing/communications
team. He is 100% dedicated, enthusiastic and reliable, driving and
delivering results and always remaining a pleasure to work with.”
April 5, 2009
Francesca Charlton, EMEA PR Manager, 3Com.

6. 3Com Corp. – Switch to 3Com Channel Marketing Campaign (continued)
Tent card
Partner resource CD and
identity guidelines
Product cheat sheets
CAM newsletter

7. 3Com Corp. – View from the Edge Education End User Campaign
Higher education email
Secondary education email
Primary education email
Example landing page
Overview: End user email
campaign targeting IT and
Networking Managers in
different education
segments.
Responsibilities: Developed theme, strap line
and general style. Briefed agency, segmented
database and managed campaign.

8. 3Com Corp. – Joint End User Campaign
Overview: End user email
campaign targeting IT and
Networking Managers held
in the 3Com CRM
application. Organised the
participation at the InfoSec
2008 exhibition with Axis.
Responsibilities: Developed
email and web site based on
material from an existing
brochure as well as creating
new content.
End user email and
landing page
Brochure
Press release
Axis exhibition stand