CodeTribe is an EdTech startup that provides a communal learning platform for teaching coding to teens. The platform utilizes micro coding challenges, quizzes, and team projects to help teens build coding skills in a fun way. The business plan outlines CodeTribe's product, which focuses on creative and entry-level web development, target markets of private high schools and concerned parents/teachers, and financial projections showing increasing sales over the first year as the platform expands to new international markets with the help of local partners.

1. BUSINESS PLAN – 202003 – v1
BUSINESS PLAN
Version 1 - 20200311
Author: J D Novotny
CodeTribe.com
Tagline: Build Websites with Friends
Learner’s Pitch:
Let your creative genius flow on fun,
team-based projects.
Teacher’s Pitch:
CodeTribe’s magic is in making difficult
things easy and detailed things fun – Just
like a great teacher would do.
Parent’s Pitch:
Is your teen competitive, detail oriented,
creative, analytical or a crazy mixture of
the above? CodeTribe’s awesome course has
something for everyone - As they co-create,
choose add-ons they love and share their
content with friends.

2. BUSINESS PLAN – 202003 – v1
1. Executive
summary
The executive summary is an overview of your
business and your plans. It comes first in your
plan and is ideally only one to two pages. Most
people write it last, though.
CodeTribe is an EdTech company focused on
providing fun and communal experiences for teens
to learn to code.
Micro coding challenges blended with fast-recall,
sharing, quizzes, tips and team projects allow
teams(Tribes) and individuals to grow their
skills and become adept at entry-level Frontend
Web Dev.
UVP – Unique Value Proposition:
How your product or service works?
Super focused on creative, fun web development.
Its narrowed, practical focus allows a simple
pathway for youth to follow if they want to learn
more as web dev is the perfect anchor-point for
further learning.
What makes it valuable?
Fun, engaging, community-building & teen-focused.
The benefits of CodeTribe go beyond the
classroom, as it is designed for self-learning,
competition, showcasing and individual
experimentation.

3. BUSINESS PLAN – 202003 – v1
To support this, CodeTribe offers a custom web-
app which mirrors the learning in-class and
accelerates innate curiosity and amplifies class-
learning.
Why it’s better than the rest?
High-school focused coding programs are too broad
and don’t allow consolidation of learning and
confidence-building. While these programs are
designed as a bridge for a Computer Science
university education. 98.5% of kids will not
follow that path.
Drag-and-drop programs are generally, not a good
entry-point for high-school level learners, as
they are designed for primary school.
CodeJIKA.com is a student-driven, focused,
vocational program that a school can adopt.
Impressive outcomes.
Creative expression.
Social Impact tie-ups.
Advanced Add-ons.
Proven, simplified learning for learners.
CodeTribe’s magic is in making difficult things
easy and detailed things fun – Just like a great
teacher would do.

4. BUSINESS PLAN – 202003 – v1
2. Opportunity
The opportunity section answers these questions:
What are you actually selling and
A system for learning. A revolution in personal
development.
Habit-forming, dopamine-triggering simple
examples and lines of code combine into complete
and even complex projects. Allowing not only
cohesive and emotionally connected co-creation,
but also confidence, repeatable skills and
competitive creativity.
How are you solving a problem (or “need”) for
your market?
Schools may want to:
Look good.
Be on the cutting edge of relevant
education.
Allow learners to excel.
Through easily progressing, simple to
implement, easy to track and examinable
syllabuses.
Affordable and Flexible.
School year, budgeting, authorization,
invoicing, partial payments, bank transfers
– All things that a school may request in
the sales process.

5. BUSINESS PLAN – 202003 – v1
Sold on it.
Clear sales channel with simple optional
elements and costs.
Hand-holding.
Knowing there is a supportive,
understanding team that is able to provide
clear input on challenging situations –
Whether in the classroom or on the tech,
e.g. certification or grading side.
Who is your target market and competition?
Private or semi-private High Schools.
Focusing on untapped markets such as
Indonesia (pop. 237 mil) and Brazil (40k
private schools.)
Strategy to reach these will be:
a. Local sales channel partners.
b. Localization of content (e.g.
translation)
c. Local web orientation, SEO and digital
marketing.
Concerned teachers or parents.
Quick-start focused parents and teachers
who appreciate the hands-on features and
interactive self-learning capabilities of the
platform.
Youth-focused agencies, communities or
organizations.
Agencies: From aid organizations to
government national youth initiatives.
Local communities: From Library projects to
short-term Girls & Boys Scouts training sessions.

6. BUSINESS PLAN – 202003 – v1
Organizations: Partner organizations and
volunteer-led projects.
Competition:
 Other STEM Activities.
 STEM Implementation organizations.
 Government curriculum, which is ill fated
or badly designed, but required.
 Free international courses or platforms.
Code.org, FreeCodeCamp
 Paid platforms, which offer a greater
breadth of training opportunities.
CodeAvengers, CodeWars, SoloLearn,
FreeCodeCamp.
 Affordable, video-based learning
opportunities. EduX, Coursera,
 One-on-one virtual training opportunities.
 Bundled solutions that come along with
existing tech already adopted by the
school.
 Primary school programs which pitch
themselves as applicable for teens or high
schools. Scratch.
3. Execution
In the execution chapter of your business plan,
you’ll answer the question: how are you going to
take your opportunity and turn it into a
business?
MARKETING & SALES:
Digital:
SEO: High Schools, Teens, Clubs, Coding

7. BUSINESS PLAN – 202003 – v1
Country Localization: 10 Country pages with each
3 City Pages listing partners and options.
On-site Content: 4 Blog posts, 3 Instructional,
e-Pamphlets – Coding for Schools, Coding for
Teens.
3 Lead & Sales Funnels: Teachers,
Schools/Districts, partners & parents.
Local Partners:
Local Coding Partners:
Implementers who promote and use CodeJIKA.com.
Commission-based. May be bundled with hands-on
support or even outsourced, one-stop-shop
implementation.
Local Edu Sales Partners:
Sales companies specialized or capable of on-
boarding and selling coding tools to High School
sales channels.
Referral Partners:
Unknown. Commission-based engagement.
Freemium Funneling
Webpage Content – Signup, Email Drip Campaign
funnel for:
 School Management
 Districts
 Parents
 Teachers

8. BUSINESS PLAN – 202003 – v1
Curriculum:
N/A
MILESTONES:
Milestones and metrics for success.
UI:
o Mobile Homepage Design
o Desktop Homepage Design
o Optimizing Mobile UI for simpler use,
tracking and swapping functions, e.g.
reviewing content, viewing progress.
o Optimizing Desktop UI and adding content:
o Rapidly adding up to P4 and adding and
testing validators.
o Badges, Certificates and Gamification (user
engagement popups, tips and
recommendations.)
TOOLS:
o Lesson Plans
o Cheat Sheets
o Intro Instructions
o Syllabus Overview Document
o Certificate Design Final
LEARNER FEATURES:
o Combined Lesson Templating (Pulling mobile
and desktop content from central place.)
o Combined User progress alignment on DB
(mobile and desktop)
o Automated Certificate Issuing (Based on
validator completion tracking across both
metrics.)
o Revise Gallery – Comments and likes
o Revise Gallery – UI – Smoother/faster
o Add Questions Forum -
o TEACHER FEATURES:

9. BUSINESS PLAN – 202003 – v1
o Teacher Dashboard v1 – Progress tracking
with invite code/s.
o Teacher Dashboard v2 – User management
o Teacher Dashboard v3 – Advanced tracking &
certification management/printing.
METRICS:
Online:
GENERAL BEHAVIOUR:
o Visits
o Time on site
o Bounce rate
o Load time
LEARN ENVIRONMENT:
o #Slides Triggers in Learning
o #Challenges Completed per visitor
o #Challenges Completed per returning visitor
o #Lessons Completed
o #Shares On-site
o #Shares to Social Media
GrowthHacking
o Methods: 1, 2 or 3.
ON-BOARDING:
Freemium Signups per Demographic:
Interest Form Completions per Demographic:
o Parent
o Partner
o Teacher
o School
To Checkout Page per Demographic:
Completed Payment per Demographic:

10. BUSINESS PLAN – 202003 – v1
4. Company and
management summary
Investors look for great teams in addition to
great ideas. Use the company and management
chapter to describe your current team and who you
need to hire. You will also provide a quick
overview of your legal structure, location, and
history if you’re already up and running.
Current status:
Legal: In development.
Current Balance: On request.
Location: NY/Johannesburg
Team:
Under construction.
Operations:
Development is expected to be via a distributed
team of non-contractual software and curriculum
developers.
Current contributors:
South Africa – Junior: testers and content
adding.
India: Core Feature Development. 1
strategic partner. Multiple partners.
Switzerland: Strategic Platform
Architecture, continuity and contribution
processes.

11. BUSINESS PLAN – 202003 – v1
Content Creation:
Unknown
Curriculum Development:
Probably a distributed, non-contractual model.
MILESTONES:
DEV:
o MVP v1 Learner Driven
o MVP v2 Teacher Dashboards and Onboarding
o Frontend Homepages Complete with 3 Sales
Funnels (Processes or Automation.)
o Feature Set 1.
o Feature Set 2.
SALES:
o Sales Experiment 1, 2 & 3
o Localization/Translation of Homepage &
Curric Basic to Market 1
o Sales Experiment 1 & 2 in Market 1
o Localization/Translation of Homepage &
Curric Basic to Market 2
o Sales Experiment 1 & 2 in Market 2
o Localization/Translation of Homepage &
Curric Basic to Language 3
o Sales Experiment 2 & 3 in Market 3
o Sales Model 1 & 2 Implemented in 2 of 3
Markets

12. BUSINESS PLAN – 202003 – v1
5. Financial plan
Your business plan isn’t complete without a
financial forecast. We’ll tell you what to
include in your financial plan, but you’ll
definitely want to start with a sales forecast,
cash flow statement, income statement (also
called profit and loss) and your balance sheet.
Monthly Breakdown:
9,200 Product Dev
11,000 Customer Acquisition
9,000 Management
2,000 Customer Satisfaction
10,000 Sales
41,200 Monthly Costs | YEAR 1
494,400 Total Projected Costs | YEAR 1
Note: All fixed and incremental costs have been calculated over the year and
embedded into the monthly budget.
Monthly Costs | YEAR 1
Product Dev:
2,000 Curric Dev
3,000 Feature Dev
2,000 Strategic Dev/Code Review/Analysis
1,200
School Online and In-person
Engagement/Feedback/Customer Satisfaction Analysis
- Bug and Feature Task Creation
500 Hosting & Saas
500 Frontend & SEO work
9,200 Product Dev

13. BUSINESS PLAN – 202003 – v1
Customer Acquisition:
1,000 Content
1,000 e Newsletters
500 Virtual Partner Training
500 Partner On-boarding
2,000 Online Ads
2,000 Merch/Banners for Partner Events
1,000 Strategic, Brand-promoting, Speaking Engagements
1,000 Country 1 - Localizied Marketing
1,000 Country 2 - Localizied Marketing
1,000 Country 3 - Localizied Marketing
11,000 Customer Acquisition
Management:
2,000 Strategic Management
2,000 Product/Feature and Tech Management
2,000 Hiring & Crisis Management
1,000 HR/Admin/Financial Management
2,000 Admin
9,000 Management
Customer Satisfaction:
2,000 Product Support - Phone, Email, Forms
2,000 Customer Satisfaction
Sales:
5,000 Sales - New Business Development
2,000 Intl Partner Network Management and Growth
3,000 Lead Generation
10,000 Sales

14. BUSINESS PLAN – 202003 – v1
YEAR 1 | Sales Projections
Quarter 1 | Test Phase
Quantity Revenue Notes
Parents 10 390
School Management 4 380
Local Partners 3 165
Q1 Total 935
Quarter 2 | Test Model Phase
Quantity Revenue Notes
Parents 25 975
School Management 21 1995
Local Partners 25 1375
Q2 Total 4345
Quarter 3 | Model Expansion Phase
Quantity Revenue Notes
Parents 155 6045
School Management 29 2755
Local Partners 55 3025
Q2 Total 11825
Quarter 4 | Model Expansion Phase
Quantity Revenue Notes
Parents 455 17745
School Management 42 3990
Local Partners 109 5995
Q4 Total 27730
Notes:
*Quarterly targets include churn and sales
increases from previous sales.
*Quarterly numbers reflect monthly revenue at end
of quarter.

15. BUSINESS PLAN – 202003 – v1
BALANCE SHEET:
N/A | Request.
CASH FLOW STATEMENT:
N/A | Request.
6. Appendix
If you need more space for product images or
additional information, use the appendix for
those details.