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5 lessons to help you transition into Product Management
- 1. 5 L E S S O N S T O H E L P Y O U T R A N S I T I O N I N T O P R O D U C T M A N A G E M E N T J O N A T H A N L A I
- 2. We do not rise to the level of our expectations, but instead fall to the level of our preparation.
- 3. your destination your story networking books, blogs, and more the case study experimenting
- 4. 1.your story
- 5. “There is no failure really. Only feedback.” Lots of interviews
- 7. W H AT K I N D O F P M D O Y O U WA N T T O B E ? Corporate Startup Building Scaling Internal External Design Marketing
- 8. W H Y D O Y O U WA N T T O B E A P M ? • You love uncertainty • You identify “problems” at every turn • Tinkering is in your DNA • You keep Evernote entries for random business ideas • You prioritize ruthlessly and can defend each decision • You enjoy talking to users and getting feedback • You think about features, benefits, and ROI
- 9. W H Y S H O U L D X Y Z TA K E A C H A N C E O N Y O U ? 1. What relevant PM skills do you ALREADY have? 2. What relevant industry experience do you already know / can learn about? 3. How does your personality jive with their culture?
- 10. How well can you articulate your key messages*? *the essence of what you want to communicate
- 11. 2.networking
- 12. M I S C O N C E P T I O N S
- 13. speed dating…
- 14. quizzes…
- 15. groups only…
- 16. W H AT I G O T O U T O F I T • Met some great people • Learned about what they do (and evaluated if it was something I wanted to do) • Practiced telling my story / key messages • Discovered and interviewed at companies that I might not have come across on my own
- 17. R E S O U R C E S Share product/startup stories, network, and learn valuable lessons from seasoned product veterans A weekly newsletter that highlights the upcoming events / classes in NYC
- 18. M I N D S E T 1. A networking event is worth it if… • I learn one new thing • I hear one thing I’ve already learned • I meet one new person 2. How can I help the other person?
- 19. 3.books and blogs and more
- 20. B O O K S
- 21. B L O G S creating passionate users: headrush.typepad.com/ dave mcclure: 500hats.com paul graham: paulgraham.com
- 22. … A N D M O R E ( S TA R T U P C L A S S . C O )
- 23. … A N D E V E N M O R E
- 24. 4.case study
- 25. M I S C O N C E P T I O N S
- 26. idea theft…
- 28. actually… it’s all about the framework!
- 29. F L AV O R O F T H E M O N T H • What is your favorite product? Why? • How would you improve XYZ product? • Imagine you are a PM at XYZ company. Here is the scenario. What would you do next? • How does the internet work?
- 30. F O R M AT O F T H E M O N T H • Q&A during the interview • Take home assignment • Whiteboard walkthrough session
- 31. M Y F R A M E W O R K 1. What is the problem? 2. Who are you solving the problem for (and who are you not solving it for)? 3. Define a solution 4. Define the risks and assumptions for each solution 5. Validate each risk / assumption (MVP’s)
- 32. 5.experiment
- 33. M I S C O N C E P T I O N S
- 34. everything worth doing has already been done…
- 36. No team, no go…
- 37. too much work too little time…
- 38. A S A M P L I N G O F E X P E R I M E N T S 1 min / day 10 min / day 30 min / day 1 hr / day @centralpark_pics Rejection therapy Read together Learn to program
- 39. W H AT I G O T O U T O F I T • Test drive the day-to-day work of a product manager • Learn new skills • Practice, practice, practice! • Build a portfolio
- 40. what are YOU willing to do?
- 41. • learn to code / design / market • write about your own lessons • work on a side project • practice case studies • refine your key messages • read about product • attend / help out with networking events
- 42. T R I B E O F F I V E B E T T E R @ T R I B E F I V E . M E B E T T E R T O G E T H E R , O N E D AY AT A T I M E .
- 43. Upcoming Courses New York Apply At www.productschool.com www.productschool.com October Cohort Weekdays: October 18th Weekends: October 15th
- 44. www.productschool.com Upcoming Workshops Rsvp On Eventbrite August 24: Inside the world of a B2B Product Manager August 31:Product Managers - What to know about Mobile Analytics and Engagement Sept 7: Product Management Course - Info Session Sept 14: Product Management Happy Hour