Presentation from American Marketing Association, 2017 Vegas Conference In this session, we'll explore the shifting landscape of consumer attention and why social media & mobile present an incredible opportunity. Attendees can expect to walk away understanding the importance and role that 1st party data, mobile content and social media platforms play in achieving marketer's objectives. Learn more on how to implement this strategy: http://bit.ly/JebbitAMA

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We are living in the
greatest attention
revolution the world
has ever seen.

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8. 2014 2015 2016 2017
Desktop usage
Smartphone usage
@lacostejonathan

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11. How do you consistently capture attention?
@lacostejonathan

12. Consumer
experiences
Consumer
data
@lacostejonathan

13. Consumers need fundamentally
better mobile experiences.
@lacostejonathan

14. @lacostejonathan
Mobile-Responsive vs. Mobile-First

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17. We have entered the mobile-first-era
@lacostejonathan

18. Consumer
experiences
Consumer
data
@lacostejonathan

20. @lacostejonathan

21. @lacostejonathan

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24. “DATA IS THE NEW OIL IN
THE DIGITAL ECONOMY”
@lacostejonathan

25. Over 90% of the customer data
powering every company will be
inaccurate, outdated, or irrelevant in
18 months
@lacostejonathan

26. Buying data in bulk from
3rd-Party data sources
@lacostejonathan

27. Inferring data from digital behavior
@lacostejonathan

28. www.bluekai.com/registry
@lacostejonathan

29. Results of BlueKai Data Analysis
@lacostejonathan
38.8%
Accuracy Rate

30. Results of BlueKai Data Analysis
@lacostejonathan
5.5% Actionable
Rate

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32. Capturing your unique data at scale

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34. @lacostejonathan
“1 out of every 3.5 minutes on mobile is
spent in a Facebook, Twitter or
Snapchat owned mobile app.”
*ComScore, Flurry Analytics Report, 2016
Tweet this

35. Consumer
experiences
Consumer
data
@lacostejonathan

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Beginning today, we’re
looking at an entirely
new playbook for
content discovery.

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The future of social is video

38. 8 billion daily video views
@lacostejonathan

39. 12 billion daily video views
@lacostejonathan

40. On Facebook, people spend 3x longer
watching video which is Live compared to
video which is no longer Live.
@lacostejonathan

41. Live video gets 10X more comments
than recorded videos
@lacostejonathan

42. A year or two from now, Facebook
will be mostly video.
@lacostejonathan

43. @lacostejonathan
The future of social is messaging

44. @lacostejonathan

45. 60 billion
messages run through Messenger +
Whatsapp every day.
@lacostejonathan

46. Messaging is replacing
email and websites for
transactions.

47. Social is your source for data collection

48. @lacostejonathan
“0 to 100 real quick”
@drake

49. Capturing your unique data at scale
Mobile-First
Social is your source for data collection

50. Jonathan Lacoste
PRESIDENT & CO-
FOUNDER
@lacostejonathan
jebbit