Understand who follows your company page and who engages in brand communities

1. Marketing Solutions
LinkedIn Analytics
Gain insights on your
audiences, updates,
Company Page and Groups
with our rich analytical tools
Introducing Analytics on LinkedIn
Our easy to use, self-service analytical tools allow you
to learn and monitor which members are engaging
with your LinkedIn Company Page or Group. Added to
this, you can also gain insight on a range of metrics
such as likes, comments, impressions and shares to
help you make informed and effective marketing
decisions.
Our rich campaign reporting provides you with
actionable insights which not only help you optimise
and track campaigns but also enable you to start
measuring the impact of your marketing efforts on the
LinkedIn platform. Leveraging in-depth LinkedIn data,
we aim to provide unique insight into your target
audiences and interactions with your branded content
and messaging.
Company Pages
Company page administrators have the ability to view
detailed statistics on who is following and visiting your
company page alongside which sections they are
engaging with and how often.
Page Insights
Our rich data allows reporting to be filtered down to
page-level and by member demographic information.
You are able to view a range of metrics including both
page views & unique visitors.

2. Follower and Status Update Insights Campaign Reporting
The Follower Insights page provides you with an Utilising the wealth of data and insight available on our
in-depth overview of exactly how many followers you platform, we are able to go well beyond the
have acquired and also who they are. You can see the conventional click when it comes to measuring the
impact of each individual status update and the impact reach and impact of your marketing campaigns.
over time. Underpinned by LinkedIn data, we provide our clients
with unique insights to maximise ROI.
Groups
The Groups statistics page provides Group owners and
members alike with insights into both the activity in the
Group and also the demographic information of those
in the Group.
Additional Information
For more information, as a page administrator check
out the statistic pages live on LinkedIn or contact your
LinkedIn Account Representative.
Visit emea.marketing.linkedin.com to learn more
about our marketing solutions.
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