1. Do Your Mobile Services
have MASS appeal?
Next-generation mobile applications
services for the rest us.
Driving Revenue Through New Services

2. Challenge:
People are demanding access to their own personal and business information anytime,
anywhere, on any mobile or computing device.
Barriers:
• High Device Costs
• High Service Costs
• Interoperability (PC / Web /Mobile)
• User Generated Content is Not Centralized

3. Today’s Trends Tomorrow’s Opportunity
● Growth through mass adoption
- Require lower cost offerings
- Opens market segments
● Significant NMMC (non-messaging mobile
content) revenue streams
- Hosting of User Generated Content
(UGC)
- User opted advertising
● Smart Pipe business models allow additional
revenue streams and less churn.
● Drive down in cost of laptops and build out of
free municipal wireless networks
● Access to mobile email at its infancy
- 20 Million worldwide Users (Gartner)
- 380 Million worldwide users by 2010 (Gartner)
●Biggest barrier to mobile business email is cost
(Harris Interactive)
●Users need better interoperability with Web/PC
(Funambol)
●Mobile Downloads (UGC) to rise from 200m to 9B
in 2012 (Juniper)
●NMMC $188 B by 2012 (Juniper)
●Dumb-pipe is fastest route to bankruptcy (Juniper)

4. Market Dynamics
Value-Added Services
TheCustomer’sData(UGC)
PassThroughHost
Less More
Carriers
Dumb Pipe
Smart Pipe

5. It’s All About The Services
Game’s Not Over Yet………
And UGC

6. Solution: Simdesk Mobile Application Services Solution (MASS)
Why?
We provide truly affordable, next-generation mobile applications for everyone,
driving significant revenue from both messaging and new UGC services.
Now You Can:
• Host Business & Personal UGC (connecting to you, not through you)
• Offer The Widest Device Support
• Decrease Cost of Delivering Services
• Reduce Churn and Increase Stickiness
• Provide Access from Mobile, Web and Desktop

7. Online File / Document
Management
Push Email, Shared
Calendar, Contacts & Notes
Virtual Printer
Network
Groupware
Management
Mobile Application Services

8. WebMobile Desktop
Anytime, Anywhere, Any Device

9. Broad Device Support
• WAP
• J2ME
• SyncML
• Windows Mobile
• Palm

10. Features Simdesk
Intellisync, Good,
Visto, Seven
Push Email ● ●
Calendar Sync ● ●
Contacts Sync ● ●
Notes Sync ● ●
Mobile Tasks Sync ● ●
Integration with Native Mobile Device Apps ● ●
Private Labeling ● ●
Plus Broad Device Support w/o customer backend ●
Plus Works with or without Exchange or Domino ●
Plus Broad Device Capability ●
Plus Web / Desktop Access Software ●
Plus Streaming Video From File Store ●
Plus Online File Storage For Documents, Photos and Music ●
Plus AES 256 Bit Encryption File Transfer & Storage ●
Plus Secure File Sharing ●
Plus Remote Printing Network ●
Plus Outlook Sync ●
Plus Advertising Platform through ProMotions ●

11. Market Landscape
Cost to End User
ServicesBeyondEmail
- Limited to Exchange or
Domino Backend only
- Email and PIM Only
- No Web or Desktop Apps
- No Exchange/Domino
Backend Required :
Works with or without
- Push Email and PIM:
- File Storage & Sharing
- Remote Printing
- Cost to Deliver
- Only Player w/ Mobile,
Web, Desktop Access
High Cost Low Cost
EmailOnlyEmail,PIM&Files
- File Sync, no hosting
EmailandPIM

12. Simdesk MASS™ Platform
simdesk.com

13. Do Your Mobile Services
have MASS appeal?
Next-generation mobile applications
services for the rest us.
Driving Revenue Through New Services

14. Do Your Mobile Services
have MASS appeal?
Next-generation mobile applications
services for the rest us.
Driving Revenue Through New Services

15. Do Your Mobile Services
have MASS appeal?
Next-generation mobile applications
services for the rest us.
Driving Revenue Through New Services

16. Online File / Document
Management
Push Email, Shared
Calendar, Contacts & Notes
Virtual Printer
Network
Groupware
Management
Mobile Application Services

17. WebMobile Desktop
Anytime, Anywhere, Any Device

18. Online File / Document
Management
Push Email, Shared
Calendar, Contacts & Notes
Virtual Printer
Network
Groupware
Management
Mobile Application Services

19. WebMobile Desktop
Anytime, Anywhere, Any Device

20. Online File / Document
Management
Push Email, Shared
Calendar, Contacts & Notes
Virtual Printer
Network
Groupware
Management
Mobile Application Services

21. WebMobile Desktop
Anytime, Anywhere, Any Device

22. Online File / Document
Management
Push Email, Shared
Calendar, Contacts & Notes
Virtual Printer
Network
Groupware
Management
Mobile Application Services

23. WebMobile Desktop
Anytime, Anywhere, Any Device

24. Broad Device Support
• WAP
• J2ME
• SyncML
• Windows Mobile
• Palm

25. Broad Device Support
• WAP
• J2ME
• SyncML
• Windows Mobile
• Palm

26. Broad Device Support
• WAP
• J2ME
• SyncML
• Windows Mobile
• Palm

27. Broad Device Support
• WAP
• J2ME
• SyncML
• Windows Mobile
• Palm

28. Broad Device Support
• WAP
• J2ME
• SyncML
• Windows Mobile
• Palm

29. Broad Device Support
• WAP
• J2ME
• SyncML
• Windows Mobile
• Palm

30. Do Your Mobile Services
have MASS appeal?
Next-generation mobile applications
services for the rest us.
Driving Revenue Through New Services

31. Do Your Mobile Services
have MASS appeal?
Next-generation mobile applications
services for the rest us.
Driving Revenue Through New Services