This document discusses the challenges facing content providers and distributors as video content grows exponentially. It notes that content has nearly doubled since 2010, formats have multiplied, and distribution platforms have expanded beyond traditional set-top boxes to include streaming to connected devices and TV Everywhere. To address these challenges, the document proposes strategies including choosing between on-premise vs cloud solutions, in-house vs outsourced services, single vs multi-tenant platforms, and manual vs automated workflows. It introduces AnyVU Cloud as a content-as-a-service platform that can help efficiently manage and distribute content at scale across devices through modular components and APIs.

1. June 2014
Nativ Breakfast:
Death of DAM?

2. ABOUT VUBIQUITY
Global
Provider
of
Mul'pla*orm
Video
Services
Delivering
over
500,000
assets
a
year
Working
with
280+
service
providers
worldwide
Managing
rela'onships
with
500+
content
providers
worldwide
North
America
Europe
Middle
East
Asia
La'n
America
Caribbean
2

3. WHAT WE DO
VOD
• Programming
• Encoding
• File Management &
Delivery
• Royalty Processing
ADVANCED
ADVERTISING
• C3/Live to VOD
• DAI
• Content Preparation
• Metadata Authoring
• Business Rules
Management
CONTENT
SERVICES
• Encoding & Transcoding
• Distribution & Publishing
• Digital Content Storage
• Live to VOD/Quick-turn
• Dynamic Metadata Modification
• Encryption
SVOD
• Movies
• TV Services
• Music
• Kids
• Catch-up
• Documentaries &
Lifestyle
LINEAR
• Channel Line-up
• Distribution
• Blackout Management
• HD Overlay
MARKETING
• Barkers
• On-Air Promos
• Sweepstakes &
Campaigns
• Best Practices
• How-to Videos
TV
EVERYWHERE
• Direct to Subscriber Streaming
• Authentication to Federated
Sites
• ABR Encoding
• Profile Management
• Multi-platform Storefront
Services
DATA
ANALYTICS
• VOD performance Analytics
• Promo Campaign
Measurement
• Segmentation
• Consumer Research
3
3

4. Vubiquity-­‐Confiden'al
4
SO WHAT ARE THE
CHALLENGES?

5. CONTENT GREW FROM 2010
GROWTH OF NETWORK
CONTENT ON DEMAND
NEARLY DOUBLED
FROM 2010 TO 2012
2010 2011 2012
46K
HOURS
69K
HOURS
85K
HOURS
Source: Vubiquity Data
5

6. AND CONTINUES TO GROW
2010 2011 2012
46K
HOURS
69K
HOURS
85K
HOURS
2013
102,000
Hours
Source: Vubiquity Data
6

7. FORMATS USED TO BE SIMPLE
7
MPEG-2
SD
MPEG-2
HD
MPEG-4
SD
MPEG-4
HD

8. FORMATS MULTIPLIED
8
VC1AVCMPEG-4
HLS
ABR4K
Mezz
h.264
Smoothh.265
MPEG-
2

9. CONTENT-AS-A-SERVICE
9
CONTENT
PREP
CONTENT
LICENSING DISTRIBUTION
METADATA
MANAGEMENT
RIGHTS
MANAGEMENT

10. CONTENT-AS-A-SERVICE
10
CONTENT
PREP DISTRIBUTION
METADATA
MANAGEMENT
RIGHTS
MANAGEMENT
CONTENT
LICENSING

11. CONTENT-AS-A-SERVICE
11
CONTENT
PREP DISTRIBUTION
METADATA
MANAGEMENT
RIGHTS
MANAGEMENT
CONTENT
LICENSING

12. CONTENT-AS-A-SERVICE
12
CONTENT
PREP
CONTENT
LICENSING DISTRIBUTION
METADATA
MANAGEMENT
RIGHTS
MANAGEMENT

13. CONTENT-AS-A-SERVICE
13
SET TOP BOX SVOD
TVE TVOD
CONTENT
PREP
CONTENT
LICENSING DISTRIBUTION
METADATA
MANAGEMENT
RIGHTS
MANAGEMENT

14. MAKING SENSE OF IT ALL: STRATEGIES FOR SUCCESS
14

15. STRATEGIES FOR SUCCESS
15
ON PREMISE
vs.
CLOUD

16. STRATEGIES FOR SUCCESS
16
IN-HOUSE
vs.
OUTSOURCE

17. STRATEGIES FOR SUCCESS
17
SINGLE TENANT
vs.
MULTI TENANCY

18. STRATEGIES FOR SUCCESS
18
vs.
MANUAL AUTOMATION

19. STRATEGIES FOR SUCCESS
19
OR
CONNECTED
DEVICES
TV
OR
BOTH

20. STRATEGIES FOR SUCCESS
20
vs.
NOW
FUTURE

21. ANYVU CLOUD: CONTENT-AS-A-SERVICE
21

22. ANYVU CLOUD PLATFORM
22
Merged
Merged
MIO
Data Enterprise Service Bus
Media Enterprise Service Bus
Media
Asset
Management
Order
Entry/
Management
Media
Fulfillment
AnyVU
Cloud
App
AnyVU
Cloud
Component
Programming
Media
Metadata
Orders
IQ
Analy'cs
AnyVU
Library
Portal
RESTful
APIs
Rights
Capture
Transcoder
Markers

23. FEATURES & BENEFITS
FEATURES BENEFITS
Vast library of premium, licensed content
with remote asset storage
Content processing in formats compatible
for all viewing devices
Distribution to secondary screens &
traditional STBs
Cloud enabled to dynamically scale
Global footprint in 90+ countries
Tight integrations between the leading
Industry providers and API access to new
& existing services
Offers services as modular components
23
Extend content offering quickly with ability
for near-infinite content and minimize
infrastructure costs
Efficiently deploy TV Everywhere and future
proof for emerging technologies and specs
Support a content rich TVE environment
without massive investments in
infrastructure
Efficiently support processing bursts
Extend content reach
Speed to market and one-stop shop
Take only the services you need
23

24. Vubiquity-Confidential 24
THANK YOU