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Vcu iraqi young leaders final

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Jonah Holland
Jonah Holland

The Iraqi Young Leaders Exchange Program (IYLEP), funded by the U.S. Embassy in Baghdad and implemented by the Academy for Educational Development (AED), enables about 50 highly motivated students from Iraq to attend an intensive academic summer program at a U.S. host university. VCU was chosen by the U.S. State Department as one of the two host universities this summer. Twenty-three IYLEP participants are spending the month of July at VCU studying social media. This is a presentation I gave to the student as they prepared to help local non-profits increase their social media presence as part of a class project. For more info on IYLEP visit their website: http://www.vcusocialmedia.com/about/

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SOCIAL MEDIA & BRANDING FOR NON-PROFITS Jonah Holland President, Mox-eMedia LLC PR & Marketing Coordinator, Lewis Ginter Botanical Garden JonahHolland (at) gmail [dot] com July 8, 2010 Virginia Commonwealth University Iraqi Young Leaders IYLEP
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Objectives: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Create Social Media Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object]
People are Talking About You! What are they saying? How do you Listen?
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VENUES FOR SOCIAL MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Blog ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs are alive but they must be fed and cared for… Use “smart” comments to draw readers & to be viewed as an expert, in the know
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[object Object],[object Object],Location Irbil ,[object Object],60 Following 3,292 Followers 175 Listed
“ The right tweet can be explosive…” ,[object Object],[object Object],[object Object],[object Object]
Hootsuite.com (or Co-Tweet, or TweetDeck)
 
 
FACEBOOK VS.TWITTER
Use Social Media to Connect with & Thank Sponsors & Donors ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measure results to Justify the time you spend ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s next? More Video ,[object Object],[object Object],[object Object],[object Object],[object Object]
Other Richmond Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Links: for texting to Twitter & advanced Twitter search ,[object Object]
Social Media Revolution ,[object Object],[object Object]

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Vcu iraqi young leaders final

  • 1. SOCIAL MEDIA & BRANDING FOR NON-PROFITS Jonah Holland President, Mox-eMedia LLC PR & Marketing Coordinator, Lewis Ginter Botanical Garden JonahHolland (at) gmail [dot] com July 8, 2010 Virginia Commonwealth University Iraqi Young Leaders IYLEP
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  • 5. People are Talking About You! What are they saying? How do you Listen?
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  • 9. Blogs are alive but they must be fed and cared for… Use “smart” comments to draw readers & to be viewed as an expert, in the know
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