The Marketing Plan Game - Wide Screen

The Marketing Plan Game
Plans Elements Messages Media Results

$100 $100 $100 $100 $100

$200 $200 $200 $200 $200

$300 $300 $300 $300 $300

$400 $400 $400 $400 $400

$500 $500 $500 $500 $500

Copyright © 2012 Jon Turino Marketing + Connections

Plans for $100
• Answer:

–In Your Head


Plans for $100
• Answer:
– In Your Head

• Question:
– Where shouldn’t your marketing plan
reside?


Plans for $200
• Answer:

–On paper or in the computer


Plans for $200
• Answer:
– On paper or in the computer

• Question:
– Where should your marketing plan reside?


Plans for $300
• Answer:

–Formal


Plans for $300
• Answer:
–Formal
• Question:
–What type of a plan should you have?


Plans for $400
• Answer

–Often


Plans for $400
• Answer
– Often

• Question:
– When should my plan be reviewed?


Plans for $500
• Answer:

–Everyone


Plans for $500
• Answer:
– Everyone
• Question:
– Who should understand your marketing plan?


Elements for $100
• Answer:

–Potential customers


Elements for $100
• Answer:
–Potential customers
• Question:
–Who do you identify using research?


Elements for $200
• Answer:

–Competition


Elements for $200
• Answer:
–Competition
• Question:
–What are some barriers to success?


Elements for $300
• Answer:

–Goals


Elements for $300
• Answer:
– Goals

• Question:
– What comes before strategies and tactics?


Elements for $400
• Answer

–Messages


Elements for $400
• Answer
– Messages
• Question:
– What are we saying to prospective customers?


Elements for $500
• Answer:

–Media


Elements for $500
• Answer:
– Media
• Question:
– How are we delivering our messages?


Messages for $100
• Answer:

–Age, gender, income


Messages for $100
• Answer:
– Age, gender, income

• Question:
– What are some of the demographics of our
target customers?


Messages for $200
• Answer:

–Recipient compatible


Messages for $200
• Answer:
– Recipient compatible

• Question:
– Will the messages resonate with the target
audience?


Messages for $300
• Answer:

–Media


Messages for $300
• Answer:
– Media

• Question:
– Is the delivery vehicle compatible with the
messages?


Messages for $400
• Answer

–Clear, concise, coherent


Messages for $400
• Answer
– Clear, concise, coherent

• Question:
– What are some of the important characteristics
of the messaging?


Messages for $500
• Answer:

–Technology


Messages for $500
• Answer:
– Technology

• Question:
– Does your target audience understand or use the
delivery methods?


Media for $100
• Answer:

–Facebook, LinkedIn


Media for $100
• Answer:
– Facebook, LinkedIn

• Question:
– What are some social media platforms to
consider?


Media for $200
• Answer:

–Email


Media for $200
• Answer:
– Email

• Question:
– What is an often effective outbound
marketing medium?


Media for $300
• Answer:

–Website


Media for $300
• Answer:
– Website

• Question:
– What is the most effective inbound
marketing media today?


Media for $400
• Answer

–Printed materials, direct mail


Media for $400
• Answer
– Printed materials, direct mail
• Question:
– What are some offline marketing media?


Media for $500
• Answer:

–Call to action


Media for $500
• Answer:
– Call to action

• Question:
– What do we need to convert a prospect into a
customer?


Results for $100
• Answer:

–Targeted tactics


Results for $100
• Answer:
– Targeted tactics

• Question:
– How do you increase your revenue stream?


Results for $200
• Answer:

–Qualified leads


Results for $200
• Answer:
– Qualified leads

• Question:
– What do you need to get a high conversion
rate?


Results for $300
• Answer:

–Focus


Results for $300
• Answer:
– Focus

• Question:
– How do we achieve the biggest impact with
our promotions?


Results for $400
• Answer

–Loyalty


Results for $400
• Answer
– Loyalty

• Question:
– What do we need to create in order to obtain
repeat business?


Results for $500
• Answer:

–Business growth


Results for $500
• Answer:
– Business growth

• Question:
– What is the net result of developing and implementing a
better marketing plan for your business?


• Answer:

– The number one resource to help grow
your business with sound marketing
strategies.


• Answer:
– The number one resource to help grow your
business with sound marketing strategies.
• Question:

– What is Jon Turino Marketing + Connections!


Let’s Get You A Plan!
• Quality marketing consulting
– Advice on the latest marketing methods
• Individualized service
– Strategies designed to work in this market
• A plan that's right for your business
– Start now!
503-877-4609
www.jonturino.com

The Marketing Plan Game - Wide Screen

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